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  • Pricing Strategies: Presented By: Nadia Jassim Ebrahim

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    This document discusses pricing strategies and objectives. It defines price as the amount of money charged for a product or service. Pricing objectives can be either profit-oriented, to maximize profits and returns, or sales-oriented, to increase sales and market share. The two main methods of pricing are cost-based pricing, setting prices based on costs of production, and value-based pricing, setting prices based on customer perceptions of value rather than costs. Value-based pricing can include good value pricing with quality and service at a fair price or value-added pricing through extra features and services.

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    Pricing - Nadia

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    This document discusses pricing strategies and objectives. It defines price as the amount of money charged for a product or service. Pricing objectives can be either profit-oriented, to maximize profits and returns, or sales-oriented, to increase sales and market share. The two main methods of pricing are cost-based pricing, setting prices based on costs of production, and value-based pricing, setting prices based on customer perceptions of value rather than costs. Value-based pricing can include good value pricing with quality and service at a fair price or value-added pricing through extra features and services.

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    Download as pptx, pdf, or txt
    6 views8 pages

    Pricing Strategies: Presented By: Nadia Jassim Ebrahim

    Uploaded by

    AAMIRSA
    This document discusses pricing strategies and objectives. It defines price as the amount of money charged for a product or service. Pricing objectives can be either profit-oriented, to maximize profits and returns, or sales-oriented, to increase sales and market share. The two main methods of pricing are cost-based pricing, setting prices based on costs of production, and value-based pricing, setting prices based on customer perceptions of value rather than costs. Value-based pricing can include good value pricing with quality and service at a fair price or value-added pricing through extra features and services.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    Pricing Strategies

    Presented By : Nadia Jassim Ebrahim

    PRICE
    Definition

    The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service.
    Amounting of money refers to Cost Value Expense Worth

    Pricing Objectives
    Profit Oriented:
    To achieve a target return To maximize profit

    Sales Oriented:
    To increase sales volume To maintain or increase market share

    Methods/Approaches to pricing
    Cost-Based Pricing Setting prices based on the costs for producing distributing and selling the product plus a fair rate of return for effort and risk.

    Value-based Pricing
    Setting prices based on buyers perceptions of value rather than on the sellers cost.

    Types of Value-Based Pricing

    Good value pricing Right combination of quality Good service at a fair price
    Value added pricing Value-added features Services

    Regards :

    Nadia Jassim Ebrahim

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