Scribd Logo
Upload

Welcome to Scribd!

  • Sales Promotion 11

    Uploaded by

    MOHNISHKUMARJHA
    9 views6 pages
    The document is a report submitted by Mohnish Kumar Jha about their study of the promotional activities of Lumbini Beverages Pvt. Ltd. The report discusses Lumbini Beverages' goals of generating more sales and maintaining brand image. It also outlines the various promotional tools used by Lumbini Beverages, including point of sale displays, dealer sales contests, advertising, incentives, and games. Additionally, it provides a brief history of Pepsi-Cola, noting it was founded in 1890 in the US and is now a very large and successful global company.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document is a report submitted by Mohnish Kumar Jha about their study of the promotional activities of Lumbini Beverages Pvt. Ltd. The report discusses Lumbini Beverages' goals of generating more sales and maintaining brand image. It also outlines the various promotional tools used by Lumbini Beverages, including point of sale displays, dealer sales contests, advertising, incentives, and games. Additionally, it provides a brief history of Pepsi-Cola, noting it was founded in 1890 in the US and is now a very large and successful global company.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    9 views6 pages

    Sales Promotion 11

    Uploaded by

    MOHNISHKUMARJHA
    The document is a report submitted by Mohnish Kumar Jha about their study of the promotional activities of Lumbini Beverages Pvt. Ltd. The report discusses Lumbini Beverages' goals of generating more sales and maintaining brand image. It also outlines the various promotional tools used by Lumbini Beverages, including point of sale displays, dealer sales contests, advertising, incentives, and games. Additionally, it provides a brief history of Pepsi-Cola, noting it was founded in 1890 in the US and is now a very large and successful global company.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 6

    SUBMITTED BY:MOHNISH KUMAR JHA ROLL NO:-100012242993 BRANCH :-MBA(3RD)

    INTRODUCTION
    Marketing deals with identifying and meeting human

    and social need.


    Good marketing is no accident, but a result of careful

    planning and execution.


    Marketing is both Art and Science

    INTRODUCTION ABOUT THE STUDY


    I was assigned to study the promotional activities of

    Lumbini beverages Pvt. Ltd.

    Lumbini beverages Pvt. Ltd. to generate more sales as

    well as to create and maintain an images of its product

    THE TOOLS USED BY LUMBINI BEVERAGES PVT.LTD.


    Point of sale display
    Dealers sales contest Sales promotion through special event market

    Advertising
    Incentives Games

    HISTROY OF PEPSI-COLA INDUSTRY


    Pspsi cola company founded by Cleb Badham in 1890

    at north crolina in USA

    PepsiCo, Inc. is currently one of the most successful

    consumer products company in the world annual revenues exceeding $30 billion and has more than 480,000 employees.

    You might also like