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    This document discusses consumer buyer behavior from the perspective of retailers. It outlines that retailers are interested in what consumers buy, where they buy, when they buy, why they buy, and how they buy. It also lists several factors that influence retail shoppers, such as the range of merchandise, convenience, travel time, socioeconomic factors, and family life cycle stage. Additionally, it describes the consumer decision-making process and different types of market research that retailers use to understand markets and consumer behavior.

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    Retail Consumer[1]

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    This document discusses consumer buyer behavior from the perspective of retailers. It outlines that retailers are interested in what consumers buy, where they buy, when they buy, why they buy, and how they buy. It also lists several factors that influence retail shoppers, such as the range of merchandise, convenience, travel time, socioeconomic factors, and family life cycle stage. Additionally, it describes the consumer decision-making process and different types of market research that retailers use to understand markets and consumer behavior.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    23 views14 pages

    Retail Consumer

    Uploaded by

    amitkumar3545
    This document discusses consumer buyer behavior from the perspective of retailers. It outlines that retailers are interested in what consumers buy, where they buy, when they buy, why they buy, and how they buy. It also lists several factors that influence retail shoppers, such as the range of merchandise, convenience, travel time, socioeconomic factors, and family life cycle stage. Additionally, it describes the consumer decision-making process and different types of market research that retailers use to understand markets and consumer behavior.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    of 14

    Retail Consumer

    Saurabh Garg:Retail

    Purpose of this Topic


    To develop an understanding of consumers from the perspective of retailers and look at the major factors influencing consumer buying behavior

    Saurabh Garg:Retail

    Consumer Market & Consumer Buyer Behavior


    Consumer Market: All the individuals and households who buy goods and services for personal consumption

    Consumer Buyer Behavior:The buying behavior of final consumers

    Saurabh Garg:Retail

    Retailers are interested in:


    What consumers buy Where they buy When they buy WHY they buy How they buy

    Saurabh Garg:Retail

    Factors Influencing the Retail Shopper


    1.Range of Merchandise 2.Convience of Shopping at a Particular Outlet. 3.Time to Travel. 4 Socio Economic Factors. 5.The Stage of the Family Life Cycle.

    Saurabh Garg:Retail

    The Customer Decision-Making Process


    1.Identification of a need for the product or service. 2. Search for Information 3.Evaluating Alternatives 4.The Purchase Decision.
    Personality Lifestyle Culture Social class Family and Household Influences

    Market Research- A Tool For Understanding Retail Markets And Consumer


    Any Market Research Activity deals with the following logical steps: Collection of Data Analysis of the Data Collected Deriving conclusions on the basis of the data collected

    Saurabh Garg:Retail

    Information collected can either be : Primary Secondary

    Saurabh Garg:Retail

    Research Prior to Setting Up a Retail Store


    Demographic Data Consumer Data

    Saurabh Garg:Retail

    Demographic Data
    Population Gross Domestic Product Increase in the Disposable Income and Rise of the great Indian Middle Class The age of the Population

    Saurabh Garg:Retail

    10

    Consumer Data
    Information on Customers
    NCAER: National Council of Applied Economic Research IMRB: Indian Market Research Bureau MISH : Market Information Survey of Households

    Saurabh Garg:Retail

    11

    Research after setting up a Retail Store:

    Evaluating the customer satisfaction with the existing range of product and services. Generating Ideas for and developing new products

    Saurabh Garg:Retail

    12

    Evaluating the acceptability of the products and pricing of new products Understanding the customer profiles

    Saurabh Garg:Retail

    13

    THANKS
    Saurabh Garg:Retail 14

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