• SPARK: THE BUSINESS IDEA CONTEST

• PERSONALITY DEVELOPMENT PROGRAM

• ENTREPRENEURSHIP OPPORTUNITY
• ASSIGNMENT
• BUSINESS WORLD

10-1
 Submission of first assignment on
10th March
 Topic: Marketing Plan of any innovative product or service not
existing in the market( format of the marketing plan as discussed or
refer to the book of Kotler, Keller, Koshy and Jha)

General Guidelines:
 Handwritten
 Ruled sheets to be used (one sided)
 Details on the Front page:
 Topic
 Name of the student
 Roll no.
 Class
-Section
-Subject
 Index to be formed on the second page
10-2
10-3
The most
important thing is
to forecast where
customers are
moving, and be in
front of them.

10-4
Consumer Behavior:

“studies how individuals,

groups, and organizations
select, buy, use, and
dispose of goods, services,
ideas, or experiences to
satisfy their needs and
desires.”

10-5
 Consumer Behavior Model
 Who constitutes the market?
 What does the market buy?
 Why does the market buy?
 Who participate in buying?
 How does the market buy?
 When does the market buy?
 Where does the market buy?

10-6
10-7
 MARICO-KAYA SKIN CLINIC
 Urban Indian Males are
becoming more ‘metro
sexual’ in his outlook

 Skin care domain of

females

 Skin care feel-good as

opposed to do-good

 Gap between beauty

parlour & men's hair
dressing saloon
10-8
10-9
Activity cycle for IBM customers in the global
electronic networking capability market space

10-10
10-11
10-12
10-13
INFORMATION SEARCH

10-14
THANK YOU

10-15