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Corporate Social Responsibility
Corporate Social Responsibility
Corporate Social Responsibility
INTRODUCTION TO CSR
Corporate Social Responsibility (CSR) is also known as corporate citizenship, responsible business, sustainable business and corporate social performance which is in the form of corporate self regulation integrated into a business model.
DEFINITION OF CSR
CSR acts as a voluntary action that business can take over and above compliance with minimum legal requirement to address both its own competitive interest and of the wider society. CSR means company conducts their business in a way which is ethical, means taking account of their impact:
Socially: Close to Nokias factory at Gwalior, the company is working on a project targeting women's empowerment and female infanticide. The ' Gurikha Project' The projects key focus is on various aspects of women's inequality, female infanticide and rights of the girl child.
WHY CSR?
It improves financial performance. Enhances brand image and reputation. Increases customer loyalty and brand differentiation. Open view of companys activities Helps in risk management Increases competitive advantage, profit.
SCOPE OF CSR
Environment Community Suppliers Health and safety Work force Human rights Standards of business conduct