DISTRIBUTION NETWORK OF BISLERI

P R O D U C T

S I Z E S

8 unique pack sizes Non Returnable packs 250ml cups 250ml bottles 500ml 1L 2L Returnable packs 5L 10L 20L

PRICING
PACKAGING
250 ml Cups
250 ml Bottle 500 ml Bottle 1 Litre Bottle 2 Litre Bottle 5 Litre Returnable Packs 10Litre Returnable Packs 20 Litre Returnable Packs

PRICE(Rs.)
3
3 6 12

20
30 45

60

COST OF PRODUCING 1 LITRE OF BRANDED BOTTLED DRINKING WATER

Cap Cost Bottle Cost Treatment Cost Label Cost Carton Cost Transportation Cost Others(Tapa & Case) Total Cost(Excluding Labour,Marketing,Tax) Selling Cost Rs. 0.25 Rs.1.50-2.50 Rs. 0.10-0.25 Rs. 0.15-0.25 Rs. 0.50

Rs. 0.10-0.25 Rs. 0.25

Rs. 2.85-4.25 Rs. 10-12

DISTRIBUTOR AND RETAILOR MARGINS