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  • 2011 02 07 Redbox Marketingplan

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    Pavan Kumar
    31 views12 pages
    This document outlines a marketing plan for Redbox with sections on an executive summary, problem statement, external and internal analysis including a SWOT analysis and confrontation matrix, market targeting and positioning, objectives, marketing mix recommendations, and 3-year budget. It provides an overview of the key elements to be addressed in the marketing plan, including understanding the market environment, competitors, strengths and weaknesses, and defining strategies, goals, and budget for Redbox's marketing activities.

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    50705151-2011-02-07-Redbox-marketingplan

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    This document outlines a marketing plan for Redbox with sections on an executive summary, problem statement, external and internal analysis including a SWOT analysis and confrontation matrix, market targeting and positioning, objectives, marketing mix recommendations, and 3-year budget. It provides an overview of the key elements to be addressed in the marketing plan, including understanding the market environment, competitors, strengths and weaknesses, and defining strategies, goals, and budget for Redbox's marketing activities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    31 views12 pages

    2011 02 07 Redbox Marketingplan

    Uploaded by

    Pavan Kumar
    This document outlines a marketing plan for Redbox with sections on an executive summary, problem statement, external and internal analysis including a SWOT analysis and confrontation matrix, market targeting and positioning, objectives, marketing mix recommendations, and 3-year budget. It provides an overview of the key elements to be addressed in the marketing plan, including understanding the market environment, competitors, strengths and weaknesses, and defining strategies, goals, and budget for Redbox's marketing activities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 12

    Redboxmarketingplan

    Name Stephanie Bikman Ernst Japser Anouk

    Last name Schagen Wei Korevaar Klasen Sassen

    Student # 611514 605524 612851 609345 513557

    Executive summary (= conclusion!)

    Problem statement

    External (market) analysis [macro &meso] marketsegementation External, environmental analysis (DESETP e.o.) Trends their influence Competition analysis

    Internal analysis Current target marketing Current positioning Current competitive advantages Current marketing mix Current financial performance

    SWOT analysis& Confrontation matrix

    Market targeting and positioning

    Strategy

    Objectives Short term goals Long term goals

    Marketing mix P/C P/C P/C P/C

    Budget ( 3y)

    Recommendations (to decision makers)

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