Comm 100 Summer II

Media in a Changing World

The medias the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and thats power. Because they control the mind of the masses.
Malcolm X

What is Media?
Print Books Newspapers Magazines Broadcast Television Radio Digital Computers Internet Video games

What is Media?
Entertainment Movies Recordings Information and Persuasion News Public Relations Politics Advertising Media is the plural form of Medium an intervening agency, means, or instrument by which something is conveyed or accomplished

Can we use it all?

Media Literacy
Understanding the effect that media can have on you and on the society around you Difference between being victimized by and being in control of medias influence

Media Criticism
analysis used to assess the effects of media on individuals, on societies and, and on cultures

The big difference

Critics vs. Professionals Critics will often look for the bad in what the Professionals are trying to accomplish, often looking for hidden agendas that may or may not exist Professionals are often just trying to do their job and will find criticism unrealistic and uncalled for
Is there a right answer?

Communicating
Communication the process of human beings sharing messages Human Communication Source - Message - Channel - Receiver

There is always feedback and give/take occurring

Mass Media Communication Source - Message - (Medium) - Audience

Audience has no way of responding, they just feel an impact

Gatekeepers those who determine what messages will be delivered to media consumers

Convergence
Combination of computer, telephone and mass media technologies together. Internet is the best example as it is used for both interpersonal and mass communication. Apples iPhone is a perfect example of convergence in something you can buy Phone, Internet, Mp3, Video player, Text messaging/E-mail

Conglomerates
Time Warner Viacom/CBS Walt Disney Company News Corporation NBC-Universal Vertical and Horizontal Integration