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    Sales are the most important factor for any profitable organization. Executives are constantly concerned with how sales are performing, as soft sales over an extended time can lead to cuts in staff, costs, benefits, and growth plans. Strong sales keep the entire organization energized and moving forward. For companies where sales representatives meet directly with prospects and customers, those representatives largely drive sales and companies invest heavily in recruiting, training, and motivating them, as personal selling cannot be replaced.

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    Sales are the most important factor for any profitable organization. Executives are constantly concerned with how sales are performing, as soft sales over an extended time can lead to cuts in staff, costs, benefits, and growth plans. Strong sales keep the entire organization energized and moving forward. For companies where sales representatives meet directly with prospects and customers, those representatives largely drive sales and companies invest heavily in recruiting, training, and motivating them, as personal selling cannot be replaced.

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    14 views1 page

    Bussiness Lettter

    Uploaded by

    ronicaesther
    Sales are the most important factor for any profitable organization. Executives are constantly concerned with how sales are performing, as soft sales over an extended time can lead to cuts in staff, costs, benefits, and growth plans. Strong sales keep the entire organization energized and moving forward. For companies where sales representatives meet directly with prospects and customers, those representatives largely drive sales and companies invest heavily in recruiting, training, and motivating them, as personal selling cannot be replaced.

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    BUSSINESS LETTTER

    SALES COMMUNICATION
    Its no secret , of course ,that in every profitmaking organization the sales is the thing .No subject occupies the thoughts of top executives so consistently.No question is asked more often by manegement than how are sales ?Even those not directly involed in selling the companys products or services have learned that the answer to that question is critical. When sales are soft over a prolonged period,gloom prevails and sooner or later there are cutbacks in personnel , in cost ,in employee benefits,and in plans for growth .When sales are on the iupswing ,the organization hums with excitement . There are many facets to selling.In many organization ,sales representatives who call on prospects and customers are larely responsible for sales ,and a lot of money is spent in recruiting ,traning , and motivating these people .In such companies ,there are really no effective substitutes for face -to -face ,personal selling.

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