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    This document discusses the rise of corporate and private spaces within cities and their impact on urban form. It notes that as government services struggle, large tech companies have built their own autonomous spaces for employees that provide amenities like healthcare and recreation. Similarly, public spaces and lifestyle centers are increasingly shaped by corporate sponsorship and philanthropy rather than public funding. The document will examine branded corporate spaces and headquarters that conflate working, living, socializing, and consuming, and speculate on their effect on urban spatial organization and the relationship between public and private realms.

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    This document discusses the rise of corporate and private spaces within cities and their impact on urban form. It notes that as government services struggle, large tech companies have built their own autonomous spaces for employees that provide amenities like healthcare and recreation. Similarly, public spaces and lifestyle centers are increasingly shaped by corporate sponsorship and philanthropy rather than public funding. The document will examine branded corporate spaces and headquarters that conflate working, living, socializing, and consuming, and speculate on their effect on urban spatial organization and the relationship between public and private realms.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    222 views3 pages

    Bamberger Article v1

    Uploaded by

    jermberg
    This document discusses the rise of corporate and private spaces within cities and their impact on urban form. It notes that as government services struggle, large tech companies have built their own autonomous spaces for employees that provide amenities like healthcare and recreation. Similarly, public spaces and lifestyle centers are increasingly shaped by corporate sponsorship and philanthropy rather than public funding. The document will examine branded corporate spaces and headquarters that conflate working, living, socializing, and consuming, and speculate on their effect on urban spatial organization and the relationship between public and private realms.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 3

    Corporate/Private Bounds

    By Jeremy Bamberger

    Government is Dead Our social system is in a state of crisis. The demands made by society on government social security are met with increasing disappointment and alienation due to governments inability to produce results. Its power has been subjugated by corporate and individual wealth. As our cities struggle to provide basic public goods and services, Google, Apple, Facebook, and Twitter erect autonomous enclaves that provide employees healthcare, open space, recreation, and lifestyle. Similarly, cities are more and more shaped by corporate and private sponsorship and philanthropy. Public spaces (Millenium Park, San Franciscos POPOS) and lifestyle centers (Santana Row, Americana at Brand, Yerba Buena and the Metreon, Potsdamer Platz, Nikes subculture) are all products of private investment, many spawned by corporate profits and leveraging consumerism through social gathering. This thesis, then, will speculate on branded corporate spaces in our cities and what it means for urban form, social security, living, working, and consuming. The corporate headquarters is conflating working, living, social gathering, and consumerism. It is becoming a destination location in its own right. This thesis will explore the effect corporate lifestyle centers on urban spatial organization.

    Americana at Brand

    THE AMERICANA AT BRAND


    Granville Caf

    XXI Forever

    Rite Aid American Eagle


    C

    SP

    CW

    CW SP

    AMERICANA WAY
    T

    AMERICANA WAY
    AMERICANA WAY

    The Cheesecake Factory

    C E N T R A L AV E N U E

    Katsuya

    B R A N D B O U L E VA R D

    AMERICANA

    WAY

    Frida Mexican Cuisine

    Trattoria Amici

    Delucas Crumbs Italian Deli Bake Shop

    The Coffee Bean & Tea Leaf

    CW

    AMERI

    CANA

    WAY

    CARUSO AVENUE

    Sur La Table

    Sephora

    Barnes & Noble

    ORANGE STREET

    Pacific Theatres

    C C C
    C O L O R A D O B O U L E VA R D

    V C V C V V V V C Valet Parking

    Elevators C Escalator
    V Restrooms C V $ C v SP $ C T $ SP T V

    V SP C Concierge Services $ SP $ $ SP Wells Fargo ATM $ SP Trolley Stop T T T CW Express T Auto Spa Carwash

    V C or Americana Way off Central Avenue SP $ SP $ $ SP Self Parking

    Enter Caruso Avenue off Brand Boulevard

    & Family Lounge


    SP V $ SP T $ T

    $ SP T T or Brand Boulevard T T

    Enter Americana Way off Central Avenue

    SERVICE DRIVE

    KEY PLAN

    KEY PLAN

    KEY PLAN

    THE AMERICANA AT BRAND


    Glendale, California

    1) SITE SECTION LOOKING NORTH


    FEBRUARY 26, 2009

    35

    70

    Potsdamer Platz

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