Mahindra & Mahindra

ADAPT OR ACCEPT A DROP

GROUP MEMBERS
Sachin More (MMS Marketing) 2010-12

Mahindra & Mahindra Image

Rugged, tough, reliable and economical manufacturer Introduction of Scorpio a world class sports utility vehicle in June 2002 Main reason for success
Sourcing Design Engineering Manufacturing Marketing Distribution

French car maker turnover of 33,712 million Euro Its alliance with Nissan makes it the world's third largest automaker Presence over 118 countries Mainly focuses on:
Innovation Safety Environment friendly

Joint venture

Launch of Logan a mid sized car (4.52 meters) in April 2007 Joint venture of Mahindra and Renault with 51:49 respectively Joint venture was targeting sales of 30,000 cars a year or 2,500 a month Faced competition from

Reasons for failure

Styling
Image Length Pricing Expensive excise duty No control on the designing of the product

Outcome

Expectation was not met - Sales Joint venture posted a loss of Rs. 490 crore in 2009 Renault loss of one of the most important partner in India Full control was handed over to Mahindra & Mahindra Makeover of the existing product

THANK YOU