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STRATEGIC MANAGEMENT

SNACKS & CIGARS Business Plan

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CASE INTRO

To open a conveniently located snacks and cigars lounge.

Spot

strategically located in Bandra Kurla Complex.

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THE BUSINESS
Mission

Statement Selling Proposition

Description Unique

Strategy Regulations

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THE MARKET
Market

Overview

Competition

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MARKET STRATEGY
Marketing

Plan

Pricing

Strategy

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FINANCIAL PLAN
Investment Funds Sources and Uses in '000 Rs. Sources of Funds Operating Line 10.00% Term Loan 8.00% Equity Investment Total Sources of Funds Uses of Funds Capital Equipment Purchases Deposits (Utilities) Opening promotion and advertising Inventory Cigar and food Working Capital Total Uses of Funds 34,000 4,500 3,000 7,000 31,500 80,000 35,000 30,000 15,000 80,000

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Project Income Statement

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Breakeven Analysis
Breakeven Analysis Rs. Selling Price No of Customers Expected Total Sales BEP 3000 12000 Average per customer Per Year

36000000 Per Year 2.2 Years

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Business Ratios
Business Ratios Gross Margin Operating Profit Margin Net Profit After Tax Margin Return on Equity (After Tax) Year 1 Year 2 Sept Sept 11 12 66.30% 66.30% 20.90% 25.10% 12.20% 15.40% 17.55% 25.55%

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FUTURE EXPANSIONS

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THANK YOU
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