Polytechnic University of the Philippines

College of Communication
Sta. Mesa, Manila

Control no.006
March 1, 2007
San Miguel Corporation
Beer Di

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Polytechnic University of the Philippines

College of Communication

Department of Broadcast Communication

Sta. Mesa, Manila Tel. Nos. 713-84-12/713-76-53

E-mail: coc.vpaa@pup.edu.ph

MEMORANDUM OF AGREEMENT

KNOW ALL MEN BY THESE PRESENTS:

This MEMORANDUM OF AGREEMENT (MOA) is entered into by and between:

The POLYTECHNIC UNIVERSITY OF THE PHILIPPINES through the COLLEGE OF COM-

MUNICATION, located at Manila, herein represented by its president, DR. SAMUEL M. SAL-
VADOR, hereto referred as PUP-COC;

-and-

The DEPARTMENT OF ENVIRONMENT AND NATURAL RESOURCES – ENVIRONMENT-

AL MANAEMENT BUREAU through the PHILIPPINE OZONE DESK, located in the DENR Com-
pound, Visayas Avenue, Diliman, Quezon City, herein represented by EMB Director, ENGR. JULI-
AN D. AMADOR, hereto referred as EMB-POD;

WITNESSETH:

WHEREAS, the Polytechnic University of the Philippines (PUP), College of Communication

(COC), through its Extension Service, aims to contribute to the society through the proper use of
its skills, as well as the promotion of the government programs, government agencies and related
concerns;

WHEREAS, the Environmental Management Bureau-Philippine Ozone Desk (EMB-POD),

Department of Environment and Natural Resources (DENR) pledges to support this Extension
Service of the College of Communication, PUP, through the provision of administrative support
that are necessary in the conduct of various developmental programs through the use of commu-
nication expertise of the College for the POD

WHEREAS, PUP-COC and EMB-POD involvement and commitment will foster closeness,
camaraderie and familiarity between two parties, and will also strengthen the partnership in build-
ing a good public image in the society;
 WHEREAS, both COC and POD have deemed it advisable to establish an agreement to-
wards the fulfillment of the COC Extension Service;

NOW, THEREFORE, for and in consideration of the foregoing premises, the parties to this
agreement do hereby mutually agree on the following:

A. The COC_PUP will help develop the existing COMMUNICATION PLAN on the POD’s ex-
isting Public Awareness Campaign for CONSUMERS. This would include the following, which
were identified by both POD Officers and COC Extension Service Faculty Representative and
Student Staff writers:

1. Gathering of necessary data in developing the communication plan; and

2. Media planning such as deigning IEC materials and identifying most suitable media and
dissemination strategies for the project.

A. The Philippine Ozone Desk, as the second party, has the following commitment to the
College of Communication, PUP:

1. Allow a maximum of three (3) persons at a time to use office facilities such as com-
puters, printers and other office equipments necessary for project documentation;
2. include the sixteen-member COC Extension Service Team during POD meetings related
to the project;
3. Assure the other party of full support coordination, and participation of POD staff on
activities relevant to the fulfillment of the project;
4. POD will fully recognize and respect the effort of COC-PUP thus properly observe copy-
right of both parties of the said intellectual property; and
5. Issue Certificates of Recognition to each of the sixteen-member Extension Service
Team.

The timeframe for the project is as follows:

Activity (Target) Date of Completion

1. Meeting between PUP and EMB-POD; September 23, 2004
2. Issuance of identification cards of the Student October 1, 2004
Staff writers;
3. Gathering of data from EMB-POD and its part- October – November 2004
ner agencies;
4. Orientation on Ozone Science and National October 20, 2004
Response to Ozone depletion in DENR;
5. Completion of the content of the Communica-
tion Plan
a. Situation Analysis November 2004
b. Communication Problem December 2004
c. Focused Audience December 2004
d. Communication Objectives December 2004
e. Communication Strategy January 2005
f. Networking February 2005
g. Operational Plan March 2005
h. Budget March 2005
i. Post Evaluation Scheme March 2005
6. Finalization of the Communication Plan March 2005

This agreement shall be effective for one year upon its execution by the Parties. Any modific-
ation or amendment of the terms and conditions of this Agreement shall be mutually agreed upon
by the parties and shall be made writing duly signed by the Parties.

IN WITNESS WHEREOF, the parties have hereupon affixed their signatures:

DR. Samuel M. Salvador ENGR. Julian D. Amador

President, PUP Director, Environmental Mgt. Bureau

SIGNED IN THE PRESENCE OF:

Dr. Maria Lourdes DP. Garcia Ms. Elvira S. Pausing

Dean Officer-in-Charge

College of Communication Philippine Ozone Desk

Prof. Edna T. Bernabe Prof. Angelina E. Borican

Chairperson Head

Department of Broadcast COC Research and Extension

Communication Service Department

ACKNOWLEDGMENT

(REPUBLIC OF THE PHILIPPINES)

CITY OF MANILA )S.S.

BEFORE ME, a Notary Public for in and in City of Manila, appeared Dr. Samuel M. Salvador
with Community Tax Certificate No. __________, issued at Manila on _____________, and Engr.
Julian D. Amador, with Community Tax Certificate No. ___________, issued at ____________,
on ____________who are known to me and to be known to be the same persons executed the
foregoing Memorandum of Agreement consisting of four (4) pages including this page on which
the acknowledgment is written, and they acknowledged to me that the same is their free ad volun-
tary act and deed.

IN WITNESS THEREOF, I have set my hands this ____ day of ___ 2005 in _________ and
affix my notarial seal.

Notary Public

Doc. No.______;

Page No.______;

Book No._____;
Series of 2005

Dear Mr. de Guzman,

We are writing this letter in behalf of those child laborers, who spent years living
hardships to help their families. Recently, the researchers conducted a survey in the
community and it shows that among the numerous projects held by the baranggay,
there wasn’t any project done for the sake of the working children. The people of
baranggay E. Rodriguez, Cubao, Quezon City lack information regarding children
issues.

Our group is seeking for your donations so as to conduct an awareness campaign for
the children as well as their parents and employers regarding the issues and
children’s rights.

In return, we will advertise and/or acknowledge your company in exerting your

undeniable efforts in supporting our project.

You may contact us through mobile phone number 09229057868, or at 259-43-90.

Thank you very much and we hope to work with you in helping the Filipino children.

Respectfully yours,

Leonard Paul Daniel D. Lucas

Group leader

Noted by:

Prof. Malaya B. Abadilla

Adviser,
COM 203 – Communication Campaigns

Prof. Edna T. Bernabe

Chairperson,
Department of Broadcast Communication
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Control no.006
Received the ff. donations from ________ on __ Day of __, 2007
Signed: ________________ selection of choices: Tarpaulin ___________________
Streamer ____________________
Stickers _____________________
Others ______________________
______________________
______________________
______________________
Project Rationale:

Recently, the researchers conducted a survey in the community and it shows that
among the numerous projects held by the baranggay, there wasn’t any project done
for the sake of the working children. The people of baranggay E. Rodriguez, Cubao,
Quezon City lack information regarding children issues…

Objectives:

1. To conduct an awareness campaign regarding Child Labor issues in

partnership with Lingap Pangkabataan Inc.
2. To alleviate the lives of the working children by informing them about their
human rights.
3. To persuade the parents to prevent their child from working.
4. To inform the employers of the consequences of employing a minor.
5. To mobilize the community to exert efforts in alleviating the lives of the
working children.

Area/Locale:

Baranggay E. Rodriguez, Cubao, Quezon City

Group Profile:

The group is from BBrC 2-5 Class headed by Leonard Paul Daniel D. Lucas with Mark
Harold P. Villanueva, as the assistant. The writers are: Jennelyn T. Sotta, Jessica D.
Bables, Nastassja B. Carbonell, Danico F. Padilla, Carloe C. Tangi, Jorife B. De Veyra,
Rovel R. Tecson, Krystel G. Asilo, Jonathan G. COmpendio Jr., Camille Marie P.
Canosa, and John Paolo M. Tarrobal.