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CONTENTS: 1.NAMEOF COMPANY. 2. CONCEPT. 3.SECTOR SYNOPSIS. 4.COMPANY PROFILE. 5.PRESENCE & POSITION. 6. MARKETING STRATEGY. 7.PROMOTIONAL STRATEGY.

8. PRICING STRATEGY. 9.PRESENT STATUS. 10. HT NEXT. 11. LUXURY CONFERENCE. 10. LEADERSHIP SUMMIT. Name of Company: HINDUSTAN TIMES. Concept: Inaugurated by Mahatma Gandhi in 1924, HT MEDIA LIMITED has grown to become one of India's largest media companies today. It was found by Master Sunder Singh Lyallpuri, founder-father of the Akali Movement and the Shiromani Akali Dal in Punjab. It has its roots in the independence movement of the first half of the twentieth century. Pt Madan Mohan Malayia was a very good friend of Master Lyallpuri. He had suggested to MasterLyalpuri that Akali should start one of their own English newspaper so that the Akal agenda andvoice could reach every nook and corner of India. It was edited at times by many important people in India, including Devdas Gandhi (the son of Mahatma Gandhi) and Khushwant Singh. The current editor of the newspaper is Vir Sanghvi.

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