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    Kurt Runge
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    This document contains a table with 31 rows and 12 columns that measure different aspects of brand loyalty. Each row represents a participant and lists their responses to questions about the brand they chose, whether they clicked "like", the price premium they were willing to pay, and their perceived loyalty, among other measures. The table collects both quantitative and qualitative data across multiple dimensions related to consumer brand attitude and loyalty.

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    This document contains a table with 31 rows and 12 columns that measure different aspects of brand loyalty. Each row represents a participant and lists their responses to questions about the brand they chose, whether they clicked "like", the price premium they were willing to pay, and their perceived loyalty, among other measures. The table collects both quantitative and qualitative data across multiple dimensions related to consumer brand attitude and loyalty.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    20 views1 page

    Code Book

    Uploaded by

    Kurt Runge
    This document contains a table with 31 rows and 12 columns that measure different aspects of brand loyalty. Each row represents a participant and lists their responses to questions about the brand they chose, whether they clicked "like", the price premium they were willing to pay, and their perceived loyalty, among other measures. The table collects both quantitative and qualitative data across multiple dimensions related to consumer brand attitude and loyalty.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Number

    Brand
    Chosen

    Clicked
    like or
    not

    Price
    premium

    Perceived
    loyalty

    Brand
    loyalty

    Brand
    Awareness

    Internalisation

    Perceived
    impact on
    others

    Compliance

    Belief in
    abilities

    Identification

    1
    2
    3
    4
    5
    6
    7
    8
    9
    10
    11
    12
    13
    14
    15
    16
    17
    18
    19
    20
    21
    22
    23
    24
    25
    26
    27
    28
    29
    30
    31

    3
    2
    3
    3
    7
    7
    1
    3
    7
    3
    3
    3
    1
    2
    1
    1
    1
    1
    3
    3
    6
    1
    1
    4
    5
    2
    5
    1
    2
    1
    5

    1
    1
    2
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    1
    2
    2
    2
    2
    1
    1
    1
    1
    2
    1
    1
    2
    2
    1
    1
    1
    1

    3
    5
    2
    3
    5
    5
    3
    4
    4
    5
    4
    3
    2
    5
    2
    3
    4
    4
    4
    3
    5
    3
    1
    5
    5
    5
    5
    3
    4
    1
    4

    2
    5
    2
    5
    5
    5
    5
    5
    4
    5
    5
    4
    4
    5
    3
    4
    3
    2
    4
    5
    4
    4
    5
    5
    4
    5
    4
    2
    4
    4
    4

    3
    5
    1
    4
    3
    3
    4
    4
    5
    5
    4
    5
    5
    3
    4
    4
    4
    1
    5
    5
    4
    3
    4
    5
    1
    5
    4
    4
    3
    4
    3

    4
    5
    2
    5
    5
    4
    4
    4
    5
    5
    5
    5
    5
    5
    2
    5
    1
    1
    5
    5
    3
    4
    5
    4
    3
    5
    3
    5
    4
    3
    4

    1
    1
    1
    1
    1
    1
    1
    1
    2
    2
    2
    1
    2
    1
    2
    1
    1
    1
    1
    1
    2
    2
    2
    1
    1
    1
    1
    1
    1
    1
    2

    1
    1
    2
    1
    1
    1
    1
    1
    2
    1
    2
    2
    2
    1
    1
    2
    2
    1
    2
    1
    2
    1
    2
    1
    2
    2
    2
    1
    1
    1
    1

    1
    1
    1
    1
    1
    1
    1
    2
    1
    2
    1
    2
    2
    2
    2
    1
    2
    1
    2
    1
    2
    1
    1
    1
    1
    1
    2
    1
    2
    1
    1

    1
    1
    1
    1
    1
    1
    1
    1
    2
    1
    1
    1
    2
    1
    2
    1
    1
    2
    1
    1
    1
    1
    1
    1
    2
    2
    2
    1
    1
    1
    1

    2
    1
    2
    1
    1
    1
    1
    1
    1
    1
    2
    1
    2
    2
    1
    2
    2
    2
    1
    1
    2
    1
    1
    1
    1
    2
    1
    1
    2
    1
    1

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