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  • BM TRM Papr Formatttttttttt

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    The document outlines the standard format for a business marketing term paper, including sections to introduce the company and industry, analyze buyer behavior and market segments, describe the company's product/service, distribution, and pricing strategies, perform a SWOT analysis of the company's marketing operations, and provide recommendations. Key topics covered are the company's history, products/services, organizational structure, industry structure/environment, market segments addressed, and marketing/sales strategies adopted.

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    Bm Trm Papr Formatttttttttt

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    The document outlines the standard format for a business marketing term paper, including sections to introduce the company and industry, analyze buyer behavior and market segments, describe the company's product/service, distribution, and pricing strategies, perform a SWOT analysis of the company's marketing operations, and provide recommendations. Key topics covered are the company's history, products/services, organizational structure, industry structure/environment, market segments addressed, and marketing/sales strategies adopted.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    2 views1 page

    BM TRM Papr Formatttttttttt

    Uploaded by

    subrotodas87
    The document outlines the standard format for a business marketing term paper, including sections to introduce the company and industry, analyze buyer behavior and market segments, describe the company's product/service, distribution, and pricing strategies, perform a SWOT analysis of the company's marketing operations, and provide recommendations. Key topics covered are the company's history, products/services, organizational structure, industry structure/environment, market segments addressed, and marketing/sales strategies adopted.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    FORMAT OF BUSINESS MARKETING TERM PAPER

    1. Introduction to the Company: a. History b. Present status in industry c. Summary of business areas and products / services d. Organization structure (high level) e. Marketing & Sales Organizational Structure 2. Structure of the industry: a. Size and growth rates b. Major players c. Important environmental factors 3. Buyer behavior in the industry: a. Typical buying center and characteristics for the industry b. Specific organizational strategies adopted by the company to handle buyer behavior 4. Market segments and positioning: a. Market segments in the industry b. Segments addressed by the subject company c. Positioning adopted in each segment 5. Products / Services strategies: a. Product lifecycle analysis for company products b. New product development and justification 6. Channel and Distribution strategies: a. Industry distribution characteristics b. Channel / distribution strategies adopted by the company and analysis 7. Pricing Strategies: a. Pricing determinants for industry b. Pricing strategies of company 8. Marketing & Sales Management: a. General Patterns in industry b. Company marketing structure and analysis 9. Consolidated SWOT analysis of companys marketing operations 10. Recommendations for the future

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