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    Rambo Thomas
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    This document discusses retail store formats and site identification. It provides details on criteria for evaluating potential retail sites, including demographics, traffic, competition, and costs. It also outlines different retail formats like stores, non-store options, and trading area identification techniques. The document uses Croma, an Indian retailer, as a case study to illustrate their store formats, premises types, and store opening process.

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    This document discusses retail store formats and site identification. It provides details on criteria for evaluating potential retail sites, including demographics, traffic, competition, and costs. It also outlines different retail formats like stores, non-store options, and trading area identification techniques. The document uses Croma, an Indian retailer, as a case study to illustrate their store formats, premises types, and store opening process.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    13 views13 pages

    Store Identification - KC

    Uploaded by

    Rambo Thomas
    This document discusses retail store formats and site identification. It provides details on criteria for evaluating potential retail sites, including demographics, traffic, competition, and costs. It also outlines different retail formats like stores, non-store options, and trading area identification techniques. The document uses Croma, an Indian retailer, as a case study to illustrate their store formats, premises types, and store opening process.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 13

    RETAIL STORE FORMATS & PREMISE IDENTIFICATION

    GROUP MEMBERS NAME


    PRIYANKA LALWANI ROHIT MEHTA

    ROLL NO.
    32 35

    REMYA THOMAS

    56

    Criteria for Site Evaluation


    Local Demographics

    Traffic Flow and Accessibility


    Retail Competition

    Site Characteristic
    Cost Factors

    Legal aspects
    Trade Area analysis

    Retail Trade Area


    Balance Customers 15- to 25% of the stores customers. 50-80% of the stores customers.

    Retailer Formats for Accessing your Target Market


    Retail Formats

    Store-Based

    Nonstore-Based

    Business District

    Shopping Centers/Malls

    Freestanding

    Nontraditional

    Street Peddling

    Mail-Order

    Automated Merchandising Systems

    Direct Selling

    Interactive TV

    Internet

    Retail Trading Area Identification


    Spotting Techniques: spot customer origins
    customer surveys customer records customer activities (contests, sweepstakes)

    Demographic data & GIS Vendors


    Census Buying Power Index (BPI) Measuring Competition

    Types of Leases
    Percentage Leases
    Fixed Rate Leases Maintenance-increase-recoupment lease Net lease

    CASE - STUDY

    Formats of Croma outlets:


    Croma Stores - 6,000 to 20,000 sq. ft Croma Premium - 4,000 to 6,000 sq. ft

    Croma Zip - 800 to 4,000 sq. ft


    Croma Kiosk (proposed) - 120 to 250 sq. ft

    Types of Premises occupied by Infinity Retail Ltd


    High Street Showroom Shopping Malls Airport Duty Free zone shops Seamless store within store

    Overview of the store identification to store operation cycle at Croma


    Premises Identification Property Team steps in for negotiations Signing of MOU & Agreement with the Landlord / Developer

    Store Planning & Merchandising Team starts conceptualizing the store

    Procurement Team starts ordering goods required Continued..

    Procurement Team starts ordering goods required

    Handover of Premises by Landlord / Developer to Infiniti Retail Ltd Projects Team takes over the site to complete Fit outs

    New Store Opening (NSO) Team steps in to arrange the merchandise in the store

    Operations Team takes charge and ensures smooth working of the store

    THANK YOU

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