FACULTY OF MANAGEMENT STUDIES

A Study On Impact Of Customer Perception In Online Trading In Delhi & NCR

Synopsis
Amrit Keyal F -169

Under the Guidance Of Dr. S. K. Tuteja

Title
A Study on Impact of Customer Perception In Online Trading In Delhi & NCR
Objectives

The Objectives of my Research Project is To determine the growth and future of online trading industry in India To understand the customer perception of online trading.
To clarify the difference between online and offline trading.

Methodology
1. Secondary Research & Literature Review: Study of existing literature for formulation of objectives & hypothesis 2. Primary research Primary research is planned to be conducted through a mix of questionnaires, direct interviews & focus group discussions. Primary research is planned to be conducted mainly at points of purchase and store aisles to obtain unbiased & accurate responses.

Tentative Bibliography
Kothari, C. R. (2004). Research Methodology (2nd Ed.), New Age International Publisher. Michael, Dr. V. P., (2004), Research Methodology in Management (5th Ed.), Himalaya publisher house.

WEBSITES http://economictimes.indiatimes.com/

www.sebi.co.in www.reliancemoney.com www. financialexpress.com www.investsmart.in.

Chapter Plan
1. EXECUTIVE SUMMARY 2. CHAPTER-1 INTRODUCTION 3. CHAPTER-2 COMPANY PROFILE 4. CHAPTER-3 LITERATURE REVIEW

5. CHAPTER-4 RESEARCH METHODOLOGY AND DESIGN 6. CHAPTER-5 DATA ANALYSIS AND INTERPRETATION 7. CHAPTER-6 MAJOR FINDINGS AND DISCUSSIONS 8. CHAPTER-7 RECOMMENDATIONS AND CONCLUSION 9. CHAPTER-8 ANNEXURE a) References b) Questionnaires