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    Supankar Samaddar
    HUL was founded in India in 1933 and P&G was founded in the US in 1837 and entered India in 1951. HUL understands Indian consumers better through demographic segmentation based on income, age, gender, and marital status while P&G does not segment as deeply. HUL produces products across all categories in India through local supplier networks while P&G has fewer product categories and production units in India.

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    HUL was founded in India in 1933 and P&G was founded in the US in 1837 and entered India in 1951. HUL understands Indian consumers better through demographic segmentation based on income, age, gender, and marital status while P&G does not segment as deeply. HUL produces products across all categories in India through local supplier networks while P&G has fewer product categories and production units in India.

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    HUL was founded in India in 1933 and P&G was founded in the US in 1837 and entered India in 1951. HUL understands Indian consumers better through demographic segmentation based on income, age, gender, and marital status while P&G does not segment as deeply. HUL produces products across all categories in India through local supplier networks while P&G has fewer product categories and production units in India.

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    Attribution Non-Commercial (BY-NC)
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    19 views8 pages

    Click To Edit Master Subtitle Style

    Uploaded by

    Supankar Samaddar
    HUL was founded in India in 1933 and P&G was founded in the US in 1837 and entered India in 1951. HUL understands Indian consumers better through demographic segmentation based on income, age, gender, and marital status while P&G does not segment as deeply. HUL produces products across all categories in India through local supplier networks while P&G has fewer product categories and production units in India.

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    4/23/12

    Founded:1837 Founded:1933

    in India as USA

    and in 1951 in India Lever BrothersIndia Ltd


    4/23/12

    Segmentation Geographic:

    Its P

    & G has only reach products few


    4/23/12

    production units around through 2000 supplier,

    Demographic Segmentation
    HUL

    produce

    their to

    & G is a foreign understand Indian buying

    products

    according

    company in India so their not consumer behavior properly


    P

    Indian consumers buying behavior income, and Age, their Gender

    and marital status.


    HUL

    & G do not have that

    much categories but still their it has some of the product to compete in the market.
    4/23/12

    produce

    products in all categories

    Psychographic Segmentation

    HUL P&G

    do uses signifies as not frequent advertisements so that it much advertisement strategy as compare of is in the 4/23/12 mind to

    4/23/12

    HUL
    Personal wash :Lux, Lifebuoy, Dove, Pears,Lifebuoy,,Breeze,Liril, Rexona,Hamam,Moti soaps, Laundry : Surf Excel, Rin,Wheel Dishwasher : Vim Disinfectants : Domex, cif Foods : Kissan, Annapurna, Knorr Soups, Beverages:

    P&G
    Personal wash : Camay Laundry :Ariel, , Tide, OTC Drugs : Vicks, Prilosec Deo spray : Mum,

    Batteries : Duracell Shaving Product: Gillette, Mach 3, Beauty Products: Olay,


    4/23/12

    4/23/12

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