MARKET SURVEYALCOHOLIC BEVERAGES

Click to edit Master subtitle style Nikhil G. Kulkarni

4/23/12

Alcoholic beverages

Alcoholic drinks are aromatic liquids with a specified alcohol content. Some kinds contain carbon dioxide, others a quantity of sugar. They are either fruit/sap based or grain based. They can either be nondistilled or distilled depending on the volume percentage of alcohol per litre.

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BEE R The

traditional packaging is the glass bottle sealed with a crown cap. Recent development is the use of PET bottles for packaging of beer. Beer needs high barrier against CO2 and O2. Improvements in the barrier can be obtained via colorants, creating multilayer bottles.
Type Volume (ml) Price Rs 95, 58 125 63 45 90 55 135 Shelf life Manufacturer

Name Kingfisher Fosters Haywardss 4/23/12

Premium (4.6%) 650, 330 Premium(5%) 2000(<6%), 5000(<7.8%) 375(cans) 335 330 650 330 650

6 months UB Holdings 6 months Fosters Group 6-8 months Shaw Wallace & company Ltd, India

Major deteriorative reaction in wines is caused by oxidation Packaging used for wines is the glass bottle sealed with natural cork. affected by sunlight, the bottles usually used are of colored glass. significant change in the packaging: development of the bag-in-box package Bags are from plastic polymers like LDPE, EVOH, and NAMEboxes are generally CFB. TYPE VOLUME PRICE PACKAGE DETAIL

WIN E

(Rs) 540

SULA 4/23/12 Jacobs Creek

Red Shiraz

750ml

Colored Glass bottle with cork lid Colored glass bottles And bag in box package

Chardonnay 750ml 3Lt

1100 ----

WHISKY and vodka

These drinks are obtained by distillation of alcohol containing drinks Because of their high alcohol percentages, these liquors are mostly packed in glass bottles so that they can be kept for an infinite time after opening. NameThe bottles are sealed Volume Type Price (Rs) Package detail to prevent alcohol from evaporating (ml) and to protect contents of the750 bottles from dirt and dust. Royal stag the Whisky 600 Transparent glass bottle

with screw cap

Blenders pride Whisky Smirnoff Romanov 4/23/12 Vodka Vodka

750 750 330 330

875 885 350 180

Transparent glass bottle with screw cap Transparent glass bottle with screw cap Transparent glass bottle with screw cap

WHISKY and vodka

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THANK YOU
Click to edit Master subtitle style

4/23/12