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  • CHAPTER 3 - Primary, Secondary Data

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    Mohd Haffiszul Bin Mohd Said
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    Primary data is collected directly for a specific purpose, while secondary data was previously collected for another purpose. Secondary data can be obtained from government, commercial, and industry sources, and provides advantages of being less expensive and more rapidly obtained than primary data, though it risks being outdated, inconsistently defined, measured differently, or lacking verification of accuracy.

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    CHAPTER 3- Primary, Secondary Data

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    Primary data is collected directly for a specific purpose, while secondary data was previously collected for another purpose. Secondary data can be obtained from government, commercial, and industry sources, and provides advantages of being less expensive and more rapidly obtained than primary data, though it risks being outdated, inconsistently defined, measured differently, or lacking verification of accuracy.

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    27 views6 pages

    CHAPTER 3 - Primary, Secondary Data

    Uploaded by

    Mohd Haffiszul Bin Mohd Said
    Primary data is collected directly for a specific purpose, while secondary data was previously collected for another purpose. Secondary data can be obtained from government, commercial, and industry sources, and provides advantages of being less expensive and more rapidly obtained than primary data, though it risks being outdated, inconsistently defined, measured differently, or lacking verification of accuracy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
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    CHAPTER 3 Primary and Secondary Data

    Primary Data
    - Data that is collected for a specific purpose from original source. Demographic Attitude/Opinion Knowledge Behavior

    How to collect the data?

    Example : wear & tear

    Secondary data
    Secondary Data - Data that have been previously collected for some purpose other than the one at hand. - Government Sources - Commercial sources - Industry Sources - Other Sources

    Advantages of Secondary Data

    1. Less expensive compared to primary data. 2. Can be obtain rapidly. 3. Some data cannot be obtained using primary data collection.

    1. 2. 3. 4.

    Disadvantages of Secondary Data Outdated info Variation definition Different unit of measurement Lack of info to verify the data accuracy

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