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    Tom Chappell

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    Spencer Cavicchiolo Watts
    Tom Chappell founded Tom's of Maine to pursue his personal views of doing business in an ethical way focused on environmental sustainability and using natural products. His views were important to the company's success by focusing on discovering employee strengths and passions, envisioning the company's purpose beyond market forces, seeking counsel, innovating products aligned with values, and continually refining their approach through sharing ideas. Tom's of Maine follows a strategy of social responsibility where the business and its products actively promote environmental stewardship and doing good for society.

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    Tom Chappell

    Uploaded by

    Spencer Cavicchiolo Watts
    259 views2 pages
    Tom Chappell founded Tom's of Maine to pursue his personal views of doing business in an ethical way focused on environmental sustainability and using natural products. His views were important to the company's success by focusing on discovering employee strengths and passions, envisioning the company's purpose beyond market forces, seeking counsel, innovating products aligned with values, and continually refining their approach through sharing ideas. Tom's of Maine follows a strategy of social responsibility where the business and its products actively promote environmental stewardship and doing good for society.

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    Tom Chappell founded Tom's of Maine to pursue his personal views of doing business in an ethical way focused on environmental sustainability and using natural products. His views were important to the company's success by focusing on discovering employee strengths and passions, envisioning the company's purpose beyond market forces, seeking counsel, innovating products aligned with values, and continually refining their approach through sharing ideas. Tom's of Maine follows a strategy of social responsibility where the business and its products actively promote environmental stewardship and doing good for society.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    259 views2 pages

    Tom Chappell

    Uploaded by

    Spencer Cavicchiolo Watts
    Tom Chappell founded Tom's of Maine to pursue his personal views of doing business in an ethical way focused on environmental sustainability and using natural products. His views were important to the company's success by focusing on discovering employee strengths and passions, envisioning the company's purpose beyond market forces, seeking counsel, innovating products aligned with values, and continually refining their approach through sharing ideas. Tom's of Maine follows a strategy of social responsibility where the business and its products actively promote environmental stewardship and doing good for society.

    Copyright:

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    Spencer Watts Mr. Christian BOH 4M 23.07.11 Toms of Maine: Where Doing Business Means Doing Good 1.

    Which way of thinking about ethical behaviour best describes Toms of Maine and its founder, Tom Chappell? Toms of Maine and its founder, Tom Chappell would fall under the individual view of ethics. This is because Toms of Maine is looking for primary commitment to ones long-term self-interests which is going green. Tom Chappell said, I had made a real go of something Id started. What more could I do in life except make more money? Where was the purpose and direction for the rest of my life? I think that this shows he is in it for himself and that all he needs is money. I also think that Tom Chappell wants everyone to seem him having a utilitarian view of ethics because it seems like he is trying to do the greatest good to the greatest number of people by going green and using natural products, but he definitely is not. 2. How important were Tom Chappells personal views in helping Toms of Maine to be successful? Tom Chappells personal views in helping Toms of Maine to be successful was important because of the seven intentions for seeking and achieving values. The seven intentions are: 1. Connect with goodness. Non work discussions with an upbeat spin usually draw people to common ground, away from hierarchical titles. 2. Know thyself; be thyself. Discovering and tapping peoples passions, gifts, and strengths generates creative energy. 3. Envision your destiny. The company is better served if its efforts are steered by strengths instead of following market whims. 4. Seek counsel. The journey is long, and assistance from others is absolutely necessary. 5. Venture out. The success of any business hinges on pushing value enhanced products into the market. 6. Assess. Any idea must be regularly reviewed and refined if necessary. 7. Pass it on. Since developing and incorporating values is a trial and error process, sharing ideas and soliciting feedback allows for future growth.

    3. Define which strategy for social responsibility Tom Chappell seems to follow. Explain your answer.

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