Some industries have taken a hit in terms of consumer perception of their responsibility of the last year.

Eg:Consumer perception of health care industry have dropped most significantly because of the added scrutinity of congressional debate through CSR experts often rank health care companies fro performing well. A companys corporate social responsibility, citizenship and sustainability strategy should go beyond traditional reputation considerations and be directly related to its business continuity, employee morale and market expansion. According to the 2010 Edelman goodpurpose study, eighty-six percent of citizens globally believe that business needs to

place at least equal weight on societys interests as on those of business. Our Global CSR, Citizenship & Sustainability practice provides counsel and programming to both national and multi-national companies in a variety of sectors around issues management, communications campaigns, CR/sustainability reporting, management consulting, strategic philanthropy, public-private partnerships, public affairs and brand and corporate citizenship.
Edelman has been involved in the creation and/or activation of some of the worlds most notable citizenship initiatives such as GE Ecomagination, PNC Grow Up Great, Western Union Our World, Our Family, Brita Filter for Good and American Heart Associations Go Red For Women, among others. We are counsel to leading organizations worldwide including ITT, Starbucks, the Ebay Green Team and General Electric