AN ORGANIZATIONAL STUDY

AT

Goodwill Plastics

Moncy Idicula Mathai 09JJCMA030

COMPANY PROFILE
Established in 1994. Annual Turnover of 2 crores. Karnataka, Chennai and West Bengal. The company works 24/7.

VISION AND MISSION

Vision:

A dependable and competitive producer of polythene packaging products. To achieve an annual turnover of 5 crores a year and increase it every year.

Mission:
A leading company in the business of providing quality material. Improve productivity and maintain high standards of quality and adopt effective measures for controlling cost and minimizing dependence on imports. To ensure for its customers the availability of its products and services on reasonable terms.

PRODUCT PROFILE
Polythene Bags Lay Flat Tubing Polythene Sheets

Other Products
Stretch Films Bubble Sheets Self Lock Bags Printed Polythene Bags

ORGANIZATIONAL CHART
CHAIRMAN

PRODUCTION DEPARTMENT

MARKETING MANAGER

ACCOUNTS MANAGER

ADMINISTRATIVE MANAGER

PRODUCTION MANAGER I

PRODUCTION MANAGER II

ORGANIZATION DESIGN
Mechanistically Structured Centralized

SWOC ANALYSIS

STRENGTHS

No Usage of Waste Strong trusted client relationships Virgin Materials Controlled Competition A Graded original raw materials directly from the manufacturers. Highly personalized service with transparency in processing. The company always tries to maintain good customer relationship. Pioneers in employee welfare, customer satisfaction and values. Well trained man power and expert personnels.

SWOC ANALYSIS.

WEAKNESS
Lack of printing machineries which would have helped to earn more business. Lack of good infrastructure as there is no space to accommodate any new machinery if purchased. Lack of proper advertising and promotional activities. Lack of machineries which produce bubble sheets, self lock bags, stretch sheets, etc.

SWOC ANALYSIS.

OPPORTUNITIES

The market demand for virgin materials has increased to a vast extend during the recent years. The ban on plastics is not much encouraged as there are no alternatives found and there are researches being carried out to remove the harmful effects.

CHALLENGES
The changes in prices. Ban on Plastics More awareness programmes on the usage of Paper and such bags. Low quality products which s produced by recycling the waste materials

FINDINGS AND SUGGESTIONS

FINDINGS

A level of harmony between management and its employees is appreciatable. Satisfied employees and customers. There is slight decrease in sales of their product in last two years. The company is currently using only on-the-job training. Quality products. Do not encourage on the usage of waste materials in production process. They completely concentrate on providing virgin products, i.e. A graded products.

SUGGESTIONS

The company should emphasis on better infrastructure. Company should take more promotional activities The company could purchase other modern machineries.

THANK YOU