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  • Positionoing Strategy

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    Kanchanamala Varathan
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    7-up is the un-cola. It's lighter and more refreshing. Master card is accepted at more restaurant than any other cards. Timex watches take a licking but keep on ticking. Head and Shoulders is the best shampoo for people with dandruff.

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    7-up is the un-cola. It's lighter and more refreshing. Master card is accepted at more restaurant than any other cards. Timex watches take a licking but keep on ticking. Head and Shoulders is the best shampoo for people with dandruff.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    15 views1 page

    Positionoing Strategy

    Uploaded by

    Kanchanamala Varathan
    7-up is the un-cola. It's lighter and more refreshing. Master card is accepted at more restaurant than any other cards. Timex watches take a licking but keep on ticking. Head and Shoulders is the best shampoo for people with dandruff.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    of 1

    POSITIONOING STRATEGY 1. Positioning by attribute. Associating a product with a particular feature. 2. Positioning by benefit.

    Associating a product with a special customer benefit.

    EXAMPLE 7-up is the un-cola. Its lighter and more refreshing. Master card is accepted at more restaurant than any other cards. A box of Arm & Hammer baking soda in your refrigerator will keep it clean-smelling. Timex watches take a licking but keep on ticking. A box of Arm & Hammer baking soda in your refrigerator will keep it clean-smelling. Head & Shoulders is the best shampoo for people with dandruff. Chevy trucks out-perform Ford trucks.

    3.

    Positioning by use or application.

    4. Positioning by user. Associating a product with a user or class of user. 5. Positioning by competitor. Identifying a product by using a competitor is reference. 6. Positioning by product Head & Shoulders is the category. best shampoo for people with dandruff. 7. Positioning by quality Preference by LOreal. and price. It costs a little more but I am worth it.

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