Name of Student: Roll Number: Specialization: Programme:

Mohammed Faisal MS1011084 Marketing MMS

Name of the Organization: By Designer - IMC. Date of Joining: June 3rd 2011 - July 18th 2011 Title of Project:
COMPETITIVE INTELLIGENCE OF REAL ESTATE IN SOUTH MUMBAI

Guide:

Prof. Hem Vyas

INSTITUTE OF MANAGEMENT & COMPUTER STUDIES,THANE

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EXECUTIVE SUMMARY My report contains information about various tasks undertaken during the 45 days of summer training at BY DESIGNER INTEGRATED MARKETING COMMUNICATION, 4, Udyog Kshetra, Link Road, Behind Krishna Motors, Mulund (W), Mumbai-80. The report encloses the gathering of competitive intelligence for my firm's client, renowned real estate developers, MARATHON DEVELOPERS. The report focuses mainly upon the collection of data of what the competition in real estate industry has to offer in the South Mumbai region as the client is planning to come up with a housing project in Byculla, Mumbai.

INSTITUTE OF MANAGEMENT & COMPUTER STUDIES,THANE

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The objective of this research was to study & record competitors housing projects by monitoring their status of their construction process, offerings, price fluctuations, promotional activities. This was achieved by

Paying attention to their advertisements. Physically visiting their construction sites & Sales Offices. Interviewing Real Estate Brokers/Agents from the vicinity of interest.

Monitoring their websites Collecting print and/or soft copies of their literature

Being in the shoes of the customer.

INSTITUTE OF MANAGEMENT & COMPUTER STUDIES,THANE

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Various techniques of Research Methodology and concepts of marketing were used in order to gather the competitive intelligence. This project helped me in gaining a lot of knowledge of how the real estate market functions. It clearly signifies that in order to survive in this competitive market, the competition has to be thoroughly understood in order to formulate a sound marketing strategy.

INSTITUTE OF MANAGEMENT & COMPUTER STUDIES,THANE

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