COURSE CODE

COURSE TITLE

VISUAL MERCHANDIZING

WEIGHTAGES L T P CREDITS (or max. Marks) 1 0 4 3 10 30

Attendance CA

MTE P 20 TH 0

ETE P 40 TH 0

COURSE OBJECTIVES: To develop the understanding of creating visual displays and arranging merchandise assortments within an area to improve the layout and presentation. PRE-REQUISITES: Knowledge of various types of Displays. COURSE CONTENTS: S.No. 1. 2. 3. 4. 5. Planning, designing, display of stores and exhibitions. Use of fabrication of stand type fixture, special effects, electronics. Lettering, typography, adverting media, co- operate image. Logo, trademarks, space division black and white/ colored display. Demonstration, sales, discussion areas, selection of the theme for full display scheme. MTE 6. 7. 8. 9. 10. Visits to various shops , stores, visual ergonomics Visits to various exhibition, trade fare. Full scheme to include plan, elevation, section. Complete working drawing, perspective , material specifications. Suggested audio visual effects, and estimated costs. Topics

TEXTBOOK: Swati Bhalla, Anuraag Singhal, Visual Merchandising,Ababook publication, 1st ed.2009 OTHER READINGS: Ahmed Kasu ,Interior Design, Standard publication, N.Delhi ,4th Edition 2004 Dutta B.N.,Estimating & Costing in Civil Engineering,UBSPD Pub.New Delhi,5th Ed. 2000 th Rao Pratap N. Basics of Interior design, standard publication, N.Delhi,4 ed.2004 rd Ramaswamy V.S. And Nmakumari S.,Marketing Management, Macmillion Pub,New delhi,3 Ed.1999

SALIENT PEDAGOGICAL FEATURES: 1.Real time exposure to different materials and their applications. 2.Analysis of spaces as per the structural aspects

Revised 2010-2011

Revised 2010-2011