Competitor Analysis: Cadbury has its presence in the following segments Chocolates and Candy Beverages Biscuits Gum

Cadbury is the market leader in the Chocolate segment with about 70% market share. Indian Chocolate industry has following major players and these are key competitors to Cadbury. 1. Nestle : Nestle offers different kinds of chocolates like Munch, Kit-kat, Milky bar, Polo, Milky bar Choo, Dark Chocolate, Bar one, Eclairs. 2. Amul: Amul is a indigenous company which offers many different kinds of chocolates such as Milk chocolate, Almond bar, FUNDOO, Fruit n Nut, Chocozoo. 3. Parle: Company was established in the year 1929 and since then it offers many food products. Parles chocolate range includes Poppins, Melody, Mango bite, Kaccha mango, 2in1 eclairs, Kismi, Chox. 4. Perfetti: Offers candy chocolate such as Alpenliebe, Chocoliebe, Mentos. Beverage industry has following major competitors for Cadburys Bournvita and Tang. 1. Nestle: Nestle offers many beverage under brand name Nescafe like Nescafe classic, Nescaf sunrise, Nestea, Nescafe cappuccino, Nescafe 3in1. 2. Horlicks: Horlicks is the name of the company and of a malted Hot drink it is manufactured by GlaxoSmithKline. It is one of the major competiton to Cadburys Bournvita. 3. Heinz: Heinz manufactures complan and which is one of the preferred health/beverage drinks in inda.

4. Hindustan Unilever: HUL offers many brands of beverages like BRU, Brooke Bond Range of Teas, Lipton. Biscuit industry in india has many key players such as Britannia, Parle, ITC and these are the key competitors for Cadburys Oreo brand. Parle is the market leader in Biscuit industry followed by Britannia. Gum Industry has only two major players which are Perfetti which offers many Gum brands which are Big Babol, Center fresh, Center Shock, Happy dent. Wrigleys which offers Boomer and double mint gum.