Professional Documents
Culture Documents
Space Matrix P& G
Space Matrix P& G
FS 6 5 4 3 2 1 CA IS
Conservative
Aggressive
-6
-5
-4
-3
-2
-1 -1 -2 -3 -4 -5 -6
Defensive
Financial Strength (FS) Return on Investment Leverage Liquidity Working Capital Cash Flow Financial Strength (FS) Average
ES
6 6 6 6 6 6.0 Environmental Stability (ES) Rate of Inflation Technological Changes Price Elasticity of Demand Competitive Pressure Barriers to Entry into Market
Competitive
-2 -2 -1 -5 -3 -2.6
Competitive Advantage (CA) Market Share Product Quality Customer Loyalty Technological Know-how Control over Suppliers and Distributors Competitive Advantage (CA) Average
-2 -2 -3 -2 -2 -2.2
Industry Strength (IS) Growth Potential Financial Stability Ease of Entry into Market Resource Utilization Profit Potential Industry Strength (IS) Average
6 6 3 5 6 5.2