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About us
ISO 9001:2008
Certified by
AFAQ AFNOUR (France)

All manufactured products

are certified
Ministry of Health (Russia)
Approved by National Academy of
Aesthetic Dentistry (Russia)
Pharmazentralnummer (PZN)
IFA (Germany)
Customs Laboratory (Finland)
(Methods U.S. Food & Drug Administration)
European Product Dossier
SINFOS Certificate
Product Certification (Estonia, Tallinn)
All co-branding products are
ertified in countries of production

Research department
Scientific Laboratory WDS

Modern laboratory, which designs innovative oral care products;

5 international and 10 national patents for the formulations of R.O.C.S., including
European, Japanese, Danish, Sweden and USA patents;
Clinical studies with new WDS formulations conducted by leading medical institutes
and various publications in leading scientific editions;
4 Ph.D. dissertations have been accomplished through these studies, 3 Doctor
dissertations and 3 Ph.D. dissertations are in progress;
Strict quality monitoring of raw material;
Permanent production quality control.

R.O.C.S. products
For kids

Toothpastes

Mouthwashes

Toothbrushes
Interdental products
Products for special use (for
removable dentures, etc.)

Products for professional

use

R.O.C.S.

R.O.C.S.
R.O.C.S.

For adults
For kids
For adults
For adults
For adults

R.O.C.S.
Staino
R.O.C.S.
Bonyf

For interdental care:

Interdental Brush, Tooth Stain
Eraser, Dental Floss 50m,
Floss&Toss

R.O.C.S. Medical

Gel R.O.C.S. Medical

R.O.C.S. whitening
complex

Cleansing Tabs for dentures,

orthodontic appliances and
toothbrushes; fixative cream,
denture brush

For teeth whitening:

R.O.C.S. Oxy, Whitening

Toothpaste, Remineralizing Gel

R.O.C.S. Toothpastes
Key messages


v

R.O.C.S.
,
.
v
,
cold boil.
v

.

.

R.O.C.S. - Basic line

R.O.C.S.
MINERALIN
(EP1 952 801).
R.O.C.S .
,

.
.
Mint and lemon 74 gr.

Grapefruit and mint 74

gr.

Juicy pineapple 74 gr.

Double mint 74 gr.

Chocolate and Mint 74 gr.

Blooming Sakura 74
gr.

R.O.C.S.
- E
- E
- E ,
( ) ( )

Raspberry 74 gr.

Rose 74 gr.

R.O.C.S.
:
,

.
v ,

.
v

Mango and Banana 74 gr.*

*is under assessment of RDA
level

Coffee and tobacco- Edition for smokers and coffee lovers:

v

,,
,
v
v

Coffee and tobacco 74 gr.

RDA =99, REA=5,7

R.O.C.S. Anti-Tobacco
R.O.C.S. Anti-tobacco
.
v

v
v

Bromeline



.
baobab




, .

.
.

.

R.O.C.S. WHITENING

,
.
v silicon dioxide
,
.
v
Mineralin,
,

,
.
v
.
v
.
v

Whitening 74 gr.*
*is under assessment of RDA
level

R.O.C.S. - Natural Bionica

:
v
95,4% .
v
( 86% )
v
.
v , ,
, .
v .
v 6 .
:
,
Laminaria,
.

,

.
,

.

BIONICA 74 gr. *
*is under assessment of RDA
level

Natural toothpaste Bionica Whitening

:
- (2 , ) *,
,
,
.
-
(
*).
- - .
-

.
- .
:
R.O.C.S. BIONICA Whitening .

(95,4%)
, ,
,
.

BIONICA 74 gr. *
*is under assessment of RDA level

R.O.C.S. 8-18
R.O.C.S. (F- =900 ppm)

,


(1450ppm).
v
, 20
,
1

,
.
v
,
(2 ).
v

Sweet Rush of Wild Strawberry

74 gr.

RDA=39
Cola-Lemon 74 gr.

R.O.C.S. 4-7



, 20
,

1


,

.
500 ppm
RDA=45

Raspberry and Strawberry!

45 gr.

Bubble Gum 45 gr.

Lemon, Orange and Vanilla 45 gr.

R.O.C.S. 4-7



:
-

( 1,2 mg/l)
-


-
(fluorosis)
- 4
v

Fruity cone
(without fluoride) 45 gr.*

Barberry
(without fluoride) 45
gr.*

*is under assessment of RDA level

R.O.C.S. Baby 0-3

!
,
.
R.O.C.S. Baby

.
! R.O.C.S.
Baby,
4

. , R.O.C.S.
Baby ,
, , , ,
, -
.
!
,

.

Mild care of Linden 45

gr.

! RDA=19
*is under assessment of RDA level
Baby mild care of camomile 45 gr.

R.O.C.S. mouthwash
-
-
-
- Laminaria ,

.
- ,

.
- ,
.

- o.
-
- ,
R.O.C.S.

Grapefruit
and Mint

Double Mint Raspberry

R.O.C.S. mouthwash
for teens from 8 to 18 y.o.
Cool Mix

R.O.C.S. Medical Minerals Remineralizing Gel

(w/t Fluoride, no abrasives)
Patent RU 2311168, EA 011254
R.O.C.S. Medical Minerals Gel , ,
. , gel
,
.

- (2,4,5)
- ( 4 5 30 ) (4)
- (fluorosis) (3)
- (1,5)
- ( ) (2)
- (6)
- I
-
- (2)

*
R.O.C.S. Medical Minerals 40 ml
1. Sarap L. R., Matelo S. K. Remineralizing therapy effi cacy of application gel R. O. C. S. Medical Minerals for caries prophylaxis in children of 12-13 y. o. / / Materials of X
annual scientifi c forum Stomatology -2008 and scientifi c and practical conference Modern technologies in dentistry. Moscow.-2008-p.50-54.
2. Sarap L. R., Podzorova E. A., Matelo S. K., Kupets T. V. R. O. C. S Medical Minerals in dental practice / / Clinical Dentistry.-2005.-2-p.52-56.
3. Matelo S. K., Kupets T. V. Dental fl uorosis-one of the vital problems of esthetic dentistry / / Prophylaxis Today- September 2008-p. 10-12.
4. Fyodorov Y. A., Drojhina V. A., Matelo S. K., Tumanova C. A. Clinical possibilities of modern remineralizing formulations usage in adults / / Clinical dentistry.-2008.-3.-p.3234.
5. Zheleznyi P. A., Bazin A. K., Zheleznaya Y. K., Matelo S. K. et al. Remineralization therapy for home vital teeth bleaching / / Clinical dentistry.-2008.-1.-p.28-31.
6. Kobiyasova I. V. Experience of application gel R. O. C. S. Medical Minerals usage for prophylaxis and treatment of white spot caries / / Clinical dentistry.-2008-2.-. 74-76.
7. Kisel`nikova L. P., Kirillova E. V. et al. Microbiological monitoring of tooth biofi lm status after chlorhexidine and xylitol usage for complex treatment of caries in children at an
early age / / Children dentistry and prophylaxis.-2009.-2.-p. 74-82.
8. Matelo S. K. Clinical and Experimental Research of new Therapeutic Toothpastes and Oral Gels with Remineralizing Action and without Fluoride / / Presentation for scientific
report on PHD Dissertation Materials, Saint-Petersburg, 2009, http://drcinfo.ru/europe/presentation_for_scientifi c_report.zip
* The clinical observations of Professor Fyodorov Y.A., head of scientific medical society of dentists of Saint-Petersburg, Doctor of medical science, Professor.

R.O.C.S.
R.O.C.S.
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R.O.C.S. Medical extra-

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 R.O.C.S. Whitening

(CaCO3)
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R.O.C.S. ,
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R.O.C.S. Whitening

R.O.C.S.

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R.O.C.S. Teens

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 (co-branding)
R.O.C.S. /StaiNo, USA

Interdental brushes

Tooth Stain
Eraser

Floss-n-Toss 40 Pieces

Dental Floss, 50m

R.O.C.S. Interdental Products

R.O.C.S. Interdental
brushes

. ,
.

R.O.C.S. Tooth Stain

Eraser

Tooth Stain Eraser ,

.
.

Floss-n-Toss 40 pieces

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,
.

Dental Floss 50m

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.


().
R.O.C.S.
, 15,6% (2009) .

CIS countries
Belorussia, Ukraine, Moldova, Georgia, Armenia, Azerbaijan,
Kazakhstan.

Europe countries
Estonia, Latvia, Lithuania, Germany, France, Finland, Turkey,
Sweden,
Poland, Croatia, France, Italy, Belgium, Nederland,
Luxembourg,
Switzerland, Great Britain, Czech Republic, Cyprus.

Sales activities

And many more

Sales activities
Toothpaste market value share 15%
R.O.C.S. is included in TOP 10 range of cosmetic brands
in the volume of sales in the Russian pharmacies.
TOP-10 range of cosmetic brands in the Russian
pharmacies

Market growth of oral care segment 29%.

Part in
Wholesales,
wholesale Retail sales, $
$
s, %

Brand

VICHY

122 694 197

21,2

159 775 825

LIERAC

28 955 397

38 000 014

LACALUT

25 718 997

4,44

33 623 313

ROC

20 119 528

3,48

26 379 554

LA ROCHE
POSAY

19 662 369

3,4

26 000 057

NIVEA

13 530 483

2,34

17 887 719

R.O.C.S.

11 658 652

2,28

16 877 104

AVENE

9 345 557

1,61

14 871 350

URIAGE

8 816 261

1,52

11 481 340

10

5 258 541

0,91

6 802 550

Source: Pharmexpert 2007

R.O.C.S. sales in pharmacies increased

by 2,5 times (256%) the last 2 years

Marketing activities

www.rocs.ru
www.rocsinfo.com

Marketing activities
Dental programs

- 2

NEW!

PROFESSIONAL LINE OF WHITENING

TOOTHPASTES
R.O.C.S. PRO Gentle
R.O.C.S. PRO Oxygen
whitening
whitening

QUINTESSENCE OF ADVANCED
TECHNOLOGIES

 GENTLE WHITENING

Ultrasoftformulafor the
perfectbeautyof your
smile
Fresh
Mint

Careful whitening and tooth enamel

protection

Gentle polishing

Fresh breath

Sweet
Mint

Does not containfluoride,sodium lauryl

sulfate,parabensanddyes
Suitable forregularhygiene

OXYGEN
WHITENING

Active oxygen releases when interacting

with the saliva

Penetrates into thedeep layers ofhard

tissue of teeth

CONTAINS NO:
preserving
agents, fluorine,
parabensandsod
ium lauryl sulfate
and stains

Fade thedark pigments, which are not usually available

toremoveby conventional toothpastes
Inhibits thebacterial activity responsiblefor the
occurrence ofbleeding gums andbad breath

Make your teeth white, givesshineandbrightness

Improves the gum state

Providesfreshnessfor healthy breathing

Thank you for your

attention!