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ATTITUDE
Presented by subtitle Click to edit Master
style Nandini Borah Assistant Professor Royal Business School

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What is attitude ?

Feelings

Thoughts

Evaluations

Judgments

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What is attitude ?
Attitudes

are evaluative statements either favourable or unfavourable about objects, people or events reflect how we feel about something tendency to feel and behave in a particular way towards some objects, persons or events

They

Persistent

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What is attitude ?
Related

to feelings or beliefs of people to persons, objects, or events

Respond

Affect

behaviour either positively or negatively changes

Undergo

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Components of Attitude

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Components of attitude
Cognitive

component

Opinion or belief part of attitude we form our judgment on the basis of available information

When

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Components of attitude
Affective

component
or feeling segment of attitude

Emotional

Decides

mostly the desirable or undesirable aspect of attitude

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Components of attitude
Behavioural

component

Refers

to the intention to behave in a certain way towards someone or something

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Components of attitude

My pay is low I am angry over how little I am paid

I am going to look for another job that pays better

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Formation of attitude

Direct

experience learning

Social

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Types of attitudes
Job

satisfaction involvement commitment

Job

Organizational

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Job involvement
Degree

to which employees immerse themselves in their jobs their time and energy work as central part of their life

Invest

Consider

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Job involvement
Employees

having high job involvement

Strongly Are

identify with their jobs to be high performer

seldom tardy and absent

Attempt

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Organizational commitment
Attitude

about employees loyalty to the organization through which employees identify with the organization and want to maintain membership with it

Process

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Organizational commitment
Usually

stronger among longer-term employees strong among employees who have gained personal success

Also

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Job satisfaction
Refers

to an individuals pleasurable or positive emotional state toward his/her job terms attitude and job satisfaction are frequently used interchangeably

Two

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Job satisfaction
Job

satisfaction being an emotional response cannot be seen determined by how satisfactorily outcomes are met or exceed ones expectations

Often

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Job satisfaction

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The work itself

Employees

prefer jobs that offer them

challenges
Gives

an opportunity to use their skills and abilities challenge gives employees satisfaction

Moderate

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Pay and promotion

Pay

systems and promotion policies should not be ambiguous pay are ultimate achievements

Fair

Promotions

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Supervision
Supportive

supervision the working condition employee problems

Understanding

Understanding

Friendly

in nature

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Co-workers
Supportive

colleagues

Work

teams interaction groups

Social

Informal

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Effects of job satisfaction

On

productivity absenteeism turnover

On

On

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Effects of job satisfaction

Other

dimensions
mental and physical health to learn new job related tasks less mistakes

Better Eager

Commit Have Tend

less grievances to have pro-social attitude

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Change of attitude
Filling

in the information gap

Use

of fear discrepancies

Resolving

Impact

of peers

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The
End
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