~PRO1ECT ON ANALYSIS OF FINANCIAL STATEMENT

OF ICICI BANK

Bachelor of Commerce
Banking & Insurance]
Semester V
th
(2011-2012)

Submitted
In partial FulIillment oI the requirements
For the award oI degree oI
B.COM---Banking & Insurance
By
1ayman Sharma


Tolani college of Commerce
150-151, Sher-E-Punjab Society,
Guru Gobind Singh Road,Andheri(East),
Mumbai-400093




CERTIFICATE

This is to certiIy that Ms. Jayman Sharma oI B.com Banking
& Insurance Semester V
th
(2011-2012) has successIully
completed the project on ~ANALYSIS OF FINANCIAL
STATEMENT OF ICICI BANK Under the guidance oI


Principal Dr. Raju Chandnani

Course Co-ordinator ishtiyaq shaikh

Project Guide/Internal Examiner S. Kannan

External Examiner











ECLARATION


I Jayman Sharma the Student oI B.com Banking & Insurance
Semester V
th
(2011-2012) hereby declared that I have completed
the project on ~ANALYSIS OF FINANCIAL STATEMENT OF ICICI
BANK

The InIormation Submitted is True & Original to the Best oI my
knowledge.


Signature oI Student

Name oI the Student
JAYMAN
SHARMA
Seat No.














Acknowledgement

In preparing this project, I Ieel great pleasure because it gives me
extensive practical knowledge in my career about Analysis oI Iinancial
statement oI ICICI Bank.
I express my deep sense oI gratitude to My Guide S Kannan Ior his
valuable guidance during my project work.

I would like to take this opportunity to express my gratitude towards
all oI them who have contributed directly or indirectly in my project work.
I would like to Iirst thank our principal Sir r. Raju Chandnani.
I would like to take opportunity to express my gratitude to my God,
Parents that have supported me and my Iriends who have helped me Ior my
project work.

















EXECUTIVE SUMMARY


The banking sector in India has become very much competitive in last Iew
years with the increasing growth oI private and public sector banks. Day by
day the competition is most stringent and crucial.

I under took project in ICICI bank limited Ior proIiling to understanding the
banking operation and marketing its product.

ICICI bank was established in and is working with larger assets side in
private sector banks. The quality oI service is best among competitor.

I concluded the survey to get the inIormation regarding the new potential
salary accounts and saving accounts relations and satisIactions level oI
existing salary accounts and saving accounts Ior cross sale oI other products.

The satisIaction amount the existing salary accounts holders and the saving
account holders oI ICICI bank were revealed most oI the aspects were at the
satisIactory level. A majority was satisIied with the Iacility provided,
services, products, working hours, communication process and technology.
Regarding some Iactor, customer wants some modiIication in the provided
Iacilities so they can give suggestions to make them according to their
expectations.
I would help the bank to identiIy the satisIaction level oI existing relations
and try to cross sale the other products and services.







SR INDEX
1 INTRODUCTION OF ICICI BANK
2 BANK HISTORY
3 BOARD OF DIRECTORS AND COMMITTEES
4 INTRODUCTION OF ORGANIZATION
5 RISK MANAGEMENT
6 PRODUCTS AND SERVICES
7 OBJECTIVES
8 FACTS AND FINDINGS
9 ANALYSIS
10 SWOT ANALYSIS
11 CONCLUSION
12 SUGGESTION
13 BIBLIOGRAPHY



















1

INTRO&CTION OF ICICI BANK



ICICI Bank started as a wholly owned subsidiary oI ICICI Limited, an
Indian Iinancial institution, in 1994. Four years later, when the company
oIIered ICICI Bank's shares to the public, ICICI's shareholding was reduced
to 46. In the year 2000, ICICI Bank oIIered made an equity oIIering in the
Iorm oI ADRs on the New York Stock Exchange (NYSE), thereby
becoming the Iirst Indian company and the Iirst bank or Iinancial institution
Irom non-Japan Asia to be listed on the NYSE. In the next year, it acquired
the Bank oI Madura Limited in an all-stock amalgamation. Later in the year
and the next Iiscal year, the bank made secondary market sales to
institutional investors.


With a change in the corporate structure and the budding competition in the
Indian Banking industry, the management oI both ICICI and ICICI Bank
were oI the opinion that a merger between the two entities would prove to be
an essential step. It was in 2001 that the Boards oI Directors oI ICICI and
ICICI Bank sanctioned the amalgamation oI ICICI and two oI its wholly-
owned retail Iinance subsidiaries, ICICI Personal Financial Services Limited
and ICICI Capital Services Limited, with ICICI Bank. In the Iollowing year,
the merger was approved by its shareholders,











2




Present Scenario:-



ICICI Bank has its equity shares listed in India on Bombay Stock Exchange
and the National Stock Exchange oI India Limited. Overseas, its American
Depositary Receipts (ADRs) are listed on the New York Stock Exchange
(NYSE). As oI December 31, 2010, ICICI is India's second-largest bank,
boasting an asset value oI Rs. 3,744.10 billion and proIit aIter tax Rs. 30.14
billion, Ior the nine months, that ended on December 31, 2010.






Branches & ATMs:-

ICICI Bank has a wide network both in Indian and abroad. In India alone,
the bank has 2,533 branches and about 6,800 ATMs. Talking about Ioreign
countries, ICICI Bank has made its presence Ielt in 19 countries - United
States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai
International Finance Centre and representative oIIices in United Arab
Emirates, China, South AIrica, Bangladesh, Thailand, Malaysia and
Indonesia. The Bank proudly holds its subsidiaries in the United Kingdom,
Russia and Canada out oI which, the UK subsidiary has established branches
in Belgium and Germany.















3



PRO&CTS & SERVICES



Personal Banking
O Deposits
O Loans
O Cards
O Investments
O Insurance
O Demat Services
O Wealth Management
NRI Banking
O Money TransIer
O Bank Accounts
O Investments
O Property Solutions
O Insurance
O Loans
Business Banking
O Corporate Net Banking
O Cash Management
O Trade Services
O FX Online
O SME Services

4



BANK OVERVIEW:-


ICICI Bank is India's second-largest bank and largest private sector bank,
with total assets oI EUR 46.1 billion Ior the quarter ending 30 June, 2006.
Currently, ICICI Bank has a network oI approximately 630 branches and
extension counters, along with 2,325 ATMs. The bank oIIers a wide range oI
banking products and Iinancial services to its corporate and retail customers
through a variety oI delivery channels and specialized subsidiaries. Its
services include

Investment banking, liIe and non-liIe insurance, venture capital and asset
management. ICICI Bank, originally promoted in 1994 by ICICI Limited (an
Indian Iinancial institution), was the latter`s wholly-owned subsidiary. ICICI
Ltd merged into ICICI Bank in 2002. The equity shares oI ICICI Bank are
listed in India

The Bombay Stock Exchange and the National Stock Exchange oI India
Limited, and its American Depositary Receipts are listed on the New York
Stock Exchange. ICICI Bank set up the International Banking Group (IBG)
in 2002 to implement a Iocused strategy Ior its international banking
business. ICICI Bank is currently present in 14 worldwide locations through
subsidiaries in the United Kingdom, Canada and Russia, and branches in
Singapore, Bahrain, Hong Kong, Sri Lanka and Dubai. It has representative
oIIices in the United States.




5






MERGER OF ICICI WITH ICICI BANK:-



ICICI Bank and ICICI, along with other ICICI group companies, were
operating as a 'virtual universal bank, oIIering a wide range oI Iinancial
products and services. The merger oI ICICI and two oI its subsidiaries with
ICICI Bank has combined two organizations with complementary strengths
and products and similar processes and operating architecture.


The merger has combined the large capital base oI ICICI with the strong
deposit raising capability oI ICICI Bank, giving ICICI Bank improved
ability to increase its market share in banking Iees and commissions, while
lowering the overall cost oI Iunding through access to lower-cost retail
deposits. ICICI Bank would now be able to Iully leverage the strong
corporate relationships that ICICI has built, seamlessly providing the whole
range oI Iinancial products and services to corporate clients.


The merger has also resulted in the integration oI the retail Iinance
operations oI ICICI, and its two merging subsidiaries, and ICICI Bank into
one entity, creating an optimal structure Ior the retail business and allowing
the Iull range oI asset and liability products to be oIIered to all retail
customers. The share exchange ratio approved Ior the merger was one Iully
paid-up equity share oI ICICI Bank Ior two Iully paid-up equity shares oI
ICICI.




6

BANK HISTORY:-

ICICI Group oIIers a wide range oI banking products and Iinancial services
to corporate and retail customers through a variety oI delivery channels and
through its specialized group companies, subsidiaries and aIIiliates in the
areas oI personal banking, investment banking, liIe and general insurance,
venture capital and asset management. With a strong customer Iocus, the
ICICI Group Companies have maintained and enhanced their leadership
position in their respective sector ICICI Bank is India's second-largest bank
with total assets oI Rs. 3,793.01 billion (US$ 75 billion) at March 31, 2009
and proIit aIter tax Rs. 37.58 billion Ior the year ended March 31, 2009. The
Bank has a network oI 1,451 branches and about 4,721 ATMs in India and
presence in 18 countries.

ICICI Prudential Life Insurance :-
Company is a 74:26 joint venture with Prudential plc (UK). It is the largest
private sector liIe insurance company oIIering a comprehensive suite oI liIe,
health and pensions products. It is also the pioneer in launching innovative
health care products like Diabetes Care Active and health Saver. The
company operates on a multi-channel platIorm and has a distribution
strength oI over 2,76,000 Iinancial advisors operating Irom more than 2000
branches spread across 1800 locations across the country. In addition to the
Agency Iorce, it also has tie-ups with various banks, corporate agents and
brokers. In Iiscal 2009, ICICI Prudential attained a market share oI 10.9
based on retail weighted premium and garnered a total premium oI Rs
153.56 billion registering a growth oI 13 and held assets oI Rs. 327.88
billion as on March 31, 2009.

7


ICICI Lombard General Insurance Company:-
A joint venture with the Canada based FairIax Financial Holdings, is the
largest private sector general insurance company. It has a comprehensive
product portIolio catering to all corporate and retail insurance needs and is
present in over 300 locations across the country. ICICI Lombard General
Insurance has achieved a market share oI 27.2 among private sector
general insurance companies and an overall market share oI 11.2 during
Iiscal 2009. The gross return premium grew by 2.2 Irom Rs. 33.45 billion
in Iiscal 2008 to 34.20 billion in Iiscal 2009.

ICICI Securities Ltd :-
is the largest equity house in the country providing end-to-end solutions
(including web-based services) through the largest non-banking distribution
channel so as to IulIill all the diverse needs oI retail and corporate customers.
ICICI Securities (I-Sec) has a dominant position in its core segments oI its
operations - Corporate Finance including Equity Capital Markets Advisory
Services, Institutional Equities, Retail and Financial Product Distribution.






8

ICICI Securities Primary ealership:-
Limited is the largest Primary Dealer in Government Securities. It is an
acknowledged leader in the Indian Iixed income and money markets, with a
strong Iranchise across the spectrum oI interest rate products and services -
institutional sales and trading, resource mobilisation, portIolio management
services and research. One oI the Iirst entities to be granted Primary
Dealership license by RBI, I-Sec PD has made pioneering contributions
since inception to debt market development in India. I-Sec PD is also
credited with pioneering debt market research in India. I-Sec PD has been
recognised as the 'Best Domestic Bond House in India' by Asiamoney every
year Irom 2002 to 2007 and selected as 'Best Bond House' by
Financeasia.com Ior the years - 2001, 2004 to 2007 and 2009."

ICICI Prudential Asset Management:-
is the third largest mutual Iund with average asset under management oI Rs.
514.33 billion and a market share oI 10.43 as on March 31, 2009. The
Company manages a comprehensive range oI mutual Iund schemes and
portIolio management services to meet the varying investment needs oI its
investors through162 branches and 185 CAMS oIIicial point oI transaction
acceptance spread across the country.




9

BOAR OF IRECTORS:-

MR. K. V. KAMATH (MANAGING DIRECTOR & CEO)
MR. HANDRA KOCHHAR (JOINT MANAGING DIRECT.)
MR. V.VAIDYANATHAN (EXECUTIVE DIRECTOR)
MS. MADHABUI PURI-BUCH,(EXECUTIVE DIRECTOR)
MR. SONJOY CHATTERJEE (EXECUTIVE DIRECTOR)
MR. N. VAGHUL
MR.SRIDAR IYENGAR
MR. AKSHMI N. MITTAL
MR NARENDRA MURKMBI
MR. ANUPAM PURI
MR. ARUN RAMANATHAN
MR. M K SHARMA
MR. P.M. SHINA
MR. T.S. VIJAYAN
MR. PREM WASTA


10

BOAR OF COMMITTEES:-

A&IT COMMITTEE

Mr. Sridar Iyengar
Mr. Narendra Murkumbi
Mr. M K Sharma


BOAR GOVERNANCE

Mr. N Vghul
Mr. Anupam puri
Mr. M. K. Sharma
Mr. P.M.Shina




11

SERVICE COMMITTEE


Mr. N. Vaghul
Mr. Narendra Mukhambi
Mr. M.K Sharma



























COMMITTEE OF DIRECTOR'S


Mr. Madhabi Puri- Buch
Mr. sonjor Chatterjee
Ms. Chanda D. Kochhar
Mr. R. Vaidyanathan
12

INTRO&CTION OF ORGANISATION

ORGANISATIONAL STR&CT&RE OF ICICI BANK:-

We believe that the structure oI an organization needs to be dynamic,
constantly evolving and responsive to changes both in the external and
internal environments. Our organizational structure is designed to support
our business goals, and is Ilexible while at the same time ensuring eIIective
control and supervision and consistency in standards across business groups.
The organization structure is divided into Iive principal groups Retail
Banking, Wholesale Banking, Project Finance & Special Assets
Management, International Business and Corporate Centre.

The Retail Banking Group comprises ICICI Bank`s retail assets business
including various retail credit products, retail liabilities (including our own
deposit accounts as well as distribution oI third part liability products) and
rural micro-banking. The Wholesale Banking Group comprises ICICI
Bank`s corporate banking business including credit products and banking
services, with separate dedicated groups Ior large corporate, Government
and public sector entities and emerging corporate. Treasury, structured
Iinance and credit portIolio management also Iorm part oI this group.

ICICI BANK
Retail Banking
Wholesale Banking
Project Finance & Special Assets Management
International Business
Corporate Centre


13

USINESS REVIEW:-


RetaiI anking

The retail business is the key driver oI ICICI Bank`s growth strategy, with
the objective oI diversiIying the asset portIolio and building a low-cost
stable resource base. With a complete product suite across both asset and
liability products as well as a wide range oI banking services, ICICI Bank is
today a retail Iinancial supermarket with the ability to cross-sell the entire
range oI credit and investment products and other banking services to our
customers. The key dimensions oI our retail strategy are products, channels
and processes, underpinned by a strong customer Iocus. Changing
demographics and the trend towards upward migration in income levels
coupled with existing low retail credit penetration levels have created a
major growth opportunity in retail Iinance.

ICICI Bank`s retail assets business is capitalizing on this opportunity with a
competitive positioning and strategy comprising innovative products, wide
distribution, strong credit controls and high customer service standards and
rapidly growing volumes in each segment to achieve economies oI scale.
ICICI Bank`s retail portIolio (including the portIolio oI ICICI Home Finance
Company Limited, its wholly-owned subsidiary) at March 31, 2002 was over
Rs. 76.00 billion, as compared to the combined retail portIolio oI ICICI and
ICICI Bank oI about Rs. 29.00 billion at March 31, 2001. Our retail asset
products include mortgages, automobile and two-wheeler loans,
commercialvehicles and construction equipment Iinancing, consumer
durable loans, personal loans and credit card.

14

Corporate Banking

ICICI Bank`s corporate banking strategy is based on providing customized
Iinancial solutions to clients, tailored to meet their speciIic requirements.
The corporate banking strategy Iocuses on careIul management oI credit risk
and adequate return on risk capital through risk-based pricing and proactive
portIolio management, rapid growth in Iee-based services and extensive use
oI technology to deliver high levels oI customer satisIaction in a cost
eIIective manner. Our Iocus in Iiscal 2002 was on expanding the range and
depth oI our corporate relationships, acquiring new clients and cross-selling
all our corporate banking products and services to the existing client base.
We continued to Iocus on working capital Iinance Ior highly-rated clients,
structured transactions and channel Iinancing. In longer-term loans, in the
absence oI traditional capital expenditure Iinancing opportunities and limited
corporate-credit growth,

ICICI Bank has taken advantage oI emerging opportunities in the public
sector disinvestment process, through structuring and advisory services. We
Iocused strongly on transaction banking services such as cash management
and non-Iund-based Iacilities such as letters oI credit and bank guarantees to
increase our market share in banking Iees and commissions. We have
already achieved signiIicant success in cash management services, with total
volumes oI Rs. 1.72 trillion Ior Iiscal 2002. We also targeted high value
current accounts to reduce our cost oI Iunding. We implemented a customer-
level proIitability-based pricing model. As the pioneers oI securitization in
India, we were successIul in creating a market Ior securitized corporate debt,
which would help to expand and deepen the debt markets.

15


!74ect Finance and SpeciaI Assets:-

Our project Iinance activities include Iinancing new projects as well as
capacity additions in the manuIacturing sector and structured Iinance to the
inIrastructure and oil, gas and petrochemicals sectors. Over the years, we
have developed considerable expertise in Iinancing complex project Iinance
transactions and eIIectively allocating the associated risks. Our presence has
been viewed by most sponsors as critical to the success oI their projects, on
account oI our proIiciency in developing enIorceable contract models,
syndicating requisite Iunds and working out complex issues related to
Government regulations. Our project Iinance business is Iocused on
structuring and syndication oI Iinancing Ior large projects by leveraging our
expertise in project Iinancing, and churning our project Iinance portIolio to
prevent portIolio concentration and to manage portIolio risk. We view our
role not only as providers oI project Iinance but as arrangers and Iacilitators,
creating appropriate Iinancing structures that may serve as Iinancing and
investment vehicles Ior a wider range oI market participants.











16


Special Assets Management:-

Liberalization and integration with the global economy have posed major
competitive challenges Ior Indian industry. Cyclical downturns in
commodity demand and prices have adversely aIIected the perIormance oI
several sectors. This has impacted asset quality in the Iinancial system.
ICICI Bank`s eIIorts at asset resolution are driven by the Special Assets
Management Group (SAMG), set up to manage large non-perIorming loans
and large accounts under watch that require close monitoring. In case oI
exposures to essentially viable companies. SAMG`s approach includes
operational and Iinancial restructuring, completion oI projects under
implementation, sale oI unproductive assets and catalyzing consolidation. In
respect oI exposures to unviable and essentially uneconomical projects, we
adopt an aggressive approach aimed at out-oI-court settlements, enIorcing
collateral and driving consolidation. The accent is on time-value oI recovery
and a pragmatic approach towards settlements. During Iiscal 2002, SAMG
was strengthened by the induction oI some oI our highest-rated perIormers
into the group.









17





International Business

We have already established a presence in the international markets,
primarily in the areas oI inIormation technology, investment banking and
banking products and services Ior the Non-Resident Indian (NRI)
community. We believe that the international markets present a major
growth opportunity and have thereIore expanded the range oI our
international business initiatives. The International Business Group was set
up in Iiscal 2002 to develop and implement a Iocused strategy Ior the
international business.

The international business strategy is based on leveraging home country
links Ior international expansion by capturing market share in select
international markets. The critical strengths, which can be leveraged to
create value, include strong relationships with domestic corporates,
preIerential access to local currency markets, strong domestic distribution
network and cultural ties with the home country. The initial Iocus areas
would be supporting Indian companies in raising corporate and project
Iinance Ior their investments abroad, trade Iinance, personal Iinancial
services Ior NRIs and international alliances to support domestic businesses








18






RISK MANAGEMENT:-


Risk is an integral part oI the banking business. The delivery oI superior
shareholder value depends on achieving an appropriate trade-oII between
risk and returns. ICICI Bank is exposed to speciIic risks that are particular to
its businesses and the environment within which it operates, including credit
risk, market risk and operational risk. Our risk management strategy is based
on a clear understanding oI various risks, disciplined risk assessment and
measurement procedures and continuous monitoring. The policies and
procedures established Ior this purpose are continuously benchmarked with
international best practices. The Risk, Compliance & Audit Group is
responsible Ior assessment, management and mitigation oI risk in ICICI
Bank. This group Iorms part oI the Corporate Centre, is completely
independent oI all business operations and is accountable to the Audit
Committee oI the Board oI Directors. The group is organized into six sub-
groups: Credit Risk Rating & Industry Analysis, Credit Policies & Credit
Audit, Risk Analytics, Internal Audit, Subsidiaries Audit and Retail Risk.














19







Credit Risk

Credit risk is the risk that a borrower is unable to meet its Iinancial
obligations to the lender, ICICI Bank. ICICI Bank measures, monitors and
manages credit risk Ior each borrower and also at the portIolio level. ICICI
Bank has a standardized credit approval process, which includes a well-
established procedure oI comprehensive credit appraisal and rating. The
credit rating Ior every borrower is reviewed at least annually and Ior higher
risk credits and large exposures typically on a quarterly basis. ICICI Bank
also reviews the ratings oI all borrowers in a particular industry, upon the
occurrence oI any signiIicant event impacting the industry.














20


Market Risk

Market risk is the exposure to loss resulting Irom changes in interest rates,
Ioreign currency exchange rates, equity prices and commodity prices. ICICI
Bank`s market risk arises principally Irom interest-rate risk. ICICI Bank`s
exposure to market risk is a Iunction oI its asset and liability management
activities, trading activities and its role as a Iinancial intermediary in
customer-related transactions. The objective oI market risk management is to
eIIectively manage exposure oI earnings and equity to losses and to reduce
the volatility inherent in Iinancial instruments. Interest-rate risk is measured
through the use oI re-pricing gap analysis and duration analysis.

Market risk is managed within an overall asset-liability Iramework approved
by the Asset- Liability Management Committee (ALCO) oI the Board oI
Directors. Its role encompasses stipulating liquidity and interest-rate risk
limits, monitoring market-risk levels by adherence to set limits, articulating
the organization`s interest rate view and determining business strategy, in the
light oI the current and expected business environment. ICICI Bank
proactively manages market risk through the re-pricing proIile oI
incremental assets and liabilities and also uses the rupee interest rate
derivatives market in India, to the extent Ieasible, to actively manage asset
and liability positions. ICICI Bank ensures adequate liquidity at all times
through systematic Iunds planning and maintenance oI liquid investments, as
well as by Iocusing on more stable Iunding sources such as retail deposits.
The Risk, Compliance & Audit Group Iormulates market risk management
policy and monitors market risk on an ongoing basis. The asset-liability
management group reporting to the ChieI Financial OIIicer (CFO) monitors
the asset-liability position under the supervision oI the ALCO.
21


Operational Risk


ICICI Bank is exposed to many types oI operational risk. Operational risk
can result Irom a variety oI Iactors, including Iailure to obtain proper internal
authorizations, improperly documented transactions, Iailure oI operational
and inIormation security procedures, computer systems, soItware or
equipment, Iraud, inadequate training and employee errors. We attempt to
mitigate operational risk by maintaining a comprehensive system oI internal
controls, establishing systems and procedures to monitor transactions,
maintaining key back-up procedures and undertaking regular contingency
planning. The Middle OIIice group monitors adherence to credit procedures.
The Internal Audit group undertakes a comprehensive audit oI all business
groups and other Iunctions, in accordance with a risk-based audit plan. This
plan allocates audit resources based on an assessment oI the operational risks
in the various businesses. The Audit Department conceptualizes and
implements improved systems oI internal controls, to minimize operational
risk.










22



PRO&CTS AN SERVICES:-
BANKING ACCO&NT

ICICI bank oIIers a wide range oI banking account such as current, saving,
liIe plus, senior recurring deposit, young stars, salary account etc. tailor
made Ior every customer segments, Irom chaildran to senior citizen.
Convenience and case to access are the
BeneIit oI icici bank account.

C&RRENT ACCO&NT:-

Basically a current account is opened Ior artiIicially created entity. This
artiIicially created entity can be a Iirm, sole proprietorship, association,
partnership or anything else. Interest is also paid on the current account.

Tools for opening of the Current accounts

Walk in: - There was a huge number oI walk in customers in KMB, we use
to open their current accounts

References: - ReIerences were being collected Irom the leads which we
were having and Irom other sources like Chartered Accountants, Relatives,
Friends etc.

Cold Calls: - This reIers to the telephonic call, which we use to make; we
use to take appointment beIore approaching the person.

23



SAVINGS ACCO&NT:-

ICICI bank savings account has been designed to oIIer you a valuable
banking experience. Under savings accounts, bank oIIers various Iacility like
Debit-cum-ATM card to withdraw cash Irom any ATM. Money Multiplier
Iacility that enables the transIer oI your idle money into a high interest
savings account. Further there are Internet banking Iacility, 24-hour
Customer Care service, Mobile banking, Standing instructions, Nomination
Iacility and Bankhome Iacility that allows you to order cash deposits and
withdrawals Irom home. The services include cash / cheques deposits and
cash/DD/PO delivery at home, DD call and collect Iacility.


An ICICI Bank Savings Account oIIers you a valuable banking experience.

O ebit-cum-ATM Card
O Money Multiplier Facility
O Internet Banking
O Customer Care
O Mobile Banking




24



INS&RANCE OF ICICI BANK:-

Icici group oIIers a range oI insurance product to cover varying needs
ranging Irom liIe, pensions and health to home, motor and travel insurance
the product are made accessible to customers through a wide network oI
advisors banking partners. Corporate agent and brokers with the added
convenience oI being able to buy online.

ICICI insurance policy helps you Iind the assurance oI a Iinancial security
in times oI absolute need. ICICI insurance policies provide you the peace oI
mind that comes as a Iree giIt with any insurance plan or scheme. ICICI
insurance policies cover:
O Health Insurance
O Overseas Travel Insurance
O Student Medical Insurance
O Vehicle (Car or Two-Wheeler) Insurance
O Home Insurance
O LiIe Insurance






25




LOANS IN ICICI BANK:-

Icici bank oIIers a range oI deposits solution to meet varying needs at every
stage oI liIe. It oIIers a range oI tenure and other Ieatures to suit all
requirements.

HOME LOAN
ICICI Bank Home Loans, oIIer unbeatable beneIits to ensure that you get the
best deal without any hassles.

As one oI the leading home loan provider, ICICI Bank understands how
special building a new home is Ior you and our Home Loan help you lay the
Ioundation Ior your dream home.

ICICI oIIers you the most convenient home loan plans to suit your needs.
With so many attractive Ieatures in every type oI home loan we oIIer,
creating the home you always wanted is no longer a distant dream. Some oI
our key beneIits are:
O Guidance throughout the process
O Home loan amounts suited to your needs
O Home Loan tenure up to 20 years
O SimpliIied Documentation
O Doorstep Service
O Attractive interest rates
26



!ERSONAL LOAN:-

There is some emergency and you need ready Iunds immediately ICICI bank
provides you personal loan Ior all your Iinancial needs. Bank oIIers loan at
attractive interest rate with 12-60 months repayment options, Iaster
processing. There is special oIIer Ior existing bank customers.

ICICI Bank personal loan can be used Ior any legitimate purpose. The extent
oI personal loan that one can get depends on one's income and repayment
capacity. Repayment track record on existing home loan or car loan or
personal loan or credit card helps a borrower to get better rates and higher
amount.

Highlights oI ICICI Bank personal loan
Loan up to 15 laces.
No security/guarantor required.
12-60 Months repayment options.
Prepayment oI the loan is possible aIter 180 days oI availing.
Part pre-payment is not allowed.

27



VEHICLE LOAN:-

ICICI Bank oIIers car loans up to 90 oI the ex-showroom price oI the car.
Loan tenure can be extended up to 6 years which makes it easier to repay.
ICICI Bank is the top Iinancier Ior car loans in India. The bank has a
network oI more than 1800 channel partners in more than 1000 locations.


Loan Amount

The loan amount depends on the car model. Minimum loan amount Ior a
new car loan is Rs.1 lakh. For a used car the bank arranges Iinance Ior a
maximum oI 85 oI the valuation oI the car. Minimum loan amount
sanctioned Ior a used car loan is Rs. 75000. For used cars the maximum
tenure can be Iive years.


Interest Rates & ocuments Required

Car Loans are available with Fixed and Floating Interest Rates. The amount
oI loan sanctioned depends on the strength oI income related documents. On
absence oI income prooI, loan could be sanctioned on producing the bank
statement, loan repayment track record, etc. Income ProoI has to be
submitted Ior last two years. Prepayment oI loan is allowed. However, one is
not permitted to prepay in parts. ITR, Form 16, and Salary Slip can be
submitted as the prooI oI income. One also has to submit prooI oI bank
account continuity.
28




CARS ICICI BANK :-

CREIT CARE
ICICI Bank is the second-largest bank in India. With an extensive network
oI 950 branches and 3300 ATM's in India, ICICI Bank has an international
presence in 17 countries. Among its highly accomplished banking and
Iinancial services are their credit cards. ICICI credit card is one oI the top-
rated ones in India. With a wide range oI oIIers, ICICI Bank credit cards
come as:
Premium Cards
Classic Cards
Value For Money Cards
Co Branded Cards
AIIinity Cards
EMI Cards

Each ICICI Bank credit card comes with special oIIers; bill payment &
balance transIer options and reward points. The bank also oIIers online
application and credit card status check services through the ICICI Bank
credit card website. For this, you just need to login by punching in your
ICICI Bank credit card number and all services oIIered by ICICI Bank India
including bill, payment, balance transIer, online statement and many more
are available at your Iingertips.

29



EBIT CAR:-

ICICI Bank Debit Card gives you the advantages oI an ATM card and a
credit card combined into a single card. The package deal includes
Iorethought oI Any Time Money services and the cashless spending Iacility
oI a credit card accepted widely. With ICICI Bank Debit Card, you can
enjoy cashless shopping, traveling, dining or other leisure activities without
having to carry sizeable cash. Whenever you swipe the ICICI ATM cum
debit card, the amount is debited directly to your ICICI Bank account.


ICICI Bank ebit Cards are accepted at over 3.5 lakh merchant
establishments across the country and 24 million shops across the globe with
ATM compatibility at over 3000 ICICI Bank ATMs, 18000 VISA/
MasterCard ATM locations in India and over a million VISA ATMs
globally. Your ICICI Bank Debit Card bears your signature that is duly
matched by the merchandiser to the one on the bill slip you are supposed to
sign-in while making payment through your card Ior any purchases you
make.


In case oI loss or theIt oI your ICICI Bank Debit Card, all you are required
to do is report to the 24 x 7 Customer Care oI ICICI Bank about the mishap.
This way ICICI Bank protects you Irom any Iinancial liability arising Irom
any transaction made on the lost card Irom the time oI reporting.
30

TRAVEL CAR:-

ICICI Bank Travel Card is a pre-paid card that is available through
payment in India currency (INR) and withdrawal in any local currency
across the globe. ICICI Travel Cards have made travel abroad much more
convenient. The available currencies include US Dollars ($), Australian
Dollars, Canadian Dollars, Euros, Pound, Sterling, Swiss Francs and many
more. Rest assured oI the widest choices with ICICI Travelers Card.

Besides the currency exchange, other Ieatures oI ICICI Travel Cards include
Replacement Card that is provided Iree oI cost within the travel kit to take
care oI certain emergencies while on trip. Get immediate access to your
account balance and a statement online with SMS alerts oI every transaction.
You can also use your ICICI Travel Card Ior transactions over the Internet
and shop at over 13 million merchant outlets accepting VISA Flag. ICICI
Bank provides Iree travel insurance Ior personal accident and a 24 x 7
Customer Care Centre to answer all your queries.

For reIunds oI your travel card, you can contact any oI your nearest ICICI
Bank branches or Money changer by providing a copy oI your ICICI Travel
Card and passport along with duly Iilled ReIund Iorm. Similarly it can be
easily reloaded Ior your next trip through the coupons that are provided in
the starter kit. For the corporate travellers, they can Reload their ICICI
Travel Card even while abroad. ICICI Bank can be trusted Ior prompt
deactivation oI the travel card and activation oI replacement card on theIt
soon aIter notiIication with Zero Liability Irom the time oI report.


31

MOBILE BANKING:-

ICICI Bank Mobile Banking Service is a unique Iacility that enables you to
access your bank account through your mobile. This Iacility is available to
all ICICI Bank customers including account holders (deposit and demat),
credit card holders or loan customers. The ICICI mobile banking consists oI
alert Iacility that includes prompt updates oI signiIicant transactions through
or into your ICICI Bank account and request Iacility that allows you to
request Ior inIormation oI your ICICI Bank account, a new Cheque Book,
Demand DraIt or Pay Order. A new now available as a privilege to the ICICI
Bank customers is the ICICI Bank iMobile service that allows you to transIer
Iunds to ICICI and also to Non-ICICI Bank accounts through your mobile
phone. You can also pay your utility bills, get recharge to your mobile pre-
paid connections and pay insurance premiums through ICICI Bank .

ICICI phone banking service has been extended beyond India to ICICI
bank's international locations. Special telephone numbers Ior NRI's are also
available. Below we give you ICICI phone banking numbers Ior major cities
and NRI and international services.

24 Hour Customer Care Numbers:
Bangalore: 41131877
Chennai: 42088000
Delhi: 41718000, 9818178000
Hyderabad: 23128000
Kolkata: 9831378000
Mumbai: 28307777
Pune: 9890478000

32

INVESTMENT PRO&CTS :-
Along with deposit product and loan oIIering, icici bank assist you to
manage its. Fiance by providing various investment option ranging Irom
icici bank tax saving bands to quit investment through initial public oIIer and
investment in pure gold icici bank Iacilitates Ioiling investment.

Icici Bank Tax Saving Bounds.
Government oI India bonds.
Investment on mutual Iunds.
Initial Public OIIer by corporate
Investments in Gelds.
Foreign Exchange Services
Senior Citizen Saving Scheme, 2004

M&T&AL F&NS

ICICI Bank Mutual Funds are available in multiple Iorms with options oI
creating your own investment portIolio with the help oI proIessionals. The
ICICI Bank investment managers help you analyze your risk potential and
then decide upon the mutual Iunds depending upon the net asset value (nav)
oI various schemes.

Your money invested in ICICI Mutual Funds are used to buy securities oI
diverse nature, which are careIully selected by Iinance specialists.
DiversiIication oI you money in several types oI bonds and securities ensure
maximum gain even when the market is showing trends oI slowdown. ProIits
generated through such investment are then passed on to the investors.


33

TAX SAVING SOLOUTION:-

ICICI Tax Saving Plans oIIer you investment opportunities through which
you can save a large amount oI your hard earned income Irom going away as
taxes. ICICI Bank provides easy tax saving options that include tax saving
bonds, tax saving Iixed deposits and other investments.

ICICI Tax Saving Plans are simple investment solutions that help you invest
your surplus money into some kind oI bonds, deposits or other schemes so
that you get tax redemption under the income tax act and thereby save your
money Irom slipping into the tax collector's hand.

GOL INVESTMENT:-

ICICI Gold Investment Opportunities include investments in Pure Gold,
Mutual Funds and Bonds that help you in obtaining certain tax beneIits as
well as yield you high returns on maturity oI the equity investments.

ICICI Bank Pure Gold
ICICI Bank Pure Gold is available in select ICICI bank branches in the
denominations oI 2.5 g, 5 g, 8 g, 20 g, and 50 g. the biggest assurance oI
ICICI pure gold is the reliability oI its pureness. All ICICI pure gold is 24-
Carat imported Irom Switzerland with a 99.99 Assay CertiIication oI
highest purity levels as per the international standards. Besides this, ICICI
Bank also oIIers gold schemes where in you have mutual Iunds and bonds to
invest that yield sizeable return.

34

OB1ECTIVE OF ST&Y


The main objectives oI this project are the Iollowing:--

To study about icici bank and its related aspect like its products &
services, history, organizational structure, subsidiary companies.

To analysis the Iinancial statement, i.e. proIit and loss account and
balance sheet oI ICICI bank


To learn about proIit and loss account, balance sheet and diIIerent
types or assets & liabilities`


To understanding the meaning and need oI balance sheet and proIit
and loss account.

To purpose is to portray the Iinancial position oI the Iinancial position
oI icici bank with the help oI balance sheet and proIit and loss
account.

To evaluate the Iinancial soundness, stability and liquidity oI icici
bank.







35




FACTS & FININGS:--
Management iscussion & Analysis:
India`s' largest private sector bank in market capitalization and second
largest overall in terms oI assets. Bank has total assets oI about USD 100
billion, a network oI over 2,533 branches, 22 regional oIIices and 49
regional processing centers, about 6,800 ATMs , and 24 million customers.
ICICI Bank oIIers a wide range oI banking products and Iinancial services to
corporate and retail customers through a variety oI delivery channels and
specialised subsidiaries and aIIiliates in the areas oI investment banking, liIe
and non-liIe insurance, venture capital and asset management. ICICI Bank is
also the largest issuer oI credit cards in India. .

The Bank is expanding in overseas markets and has the largest international
balance sheet among Indian banks. ICICI Bank now has wholly-owned
subsidiaries, branches and representatives oIIices in 18 countries, including
an oIIshore unit in Mumbai. This includes wholly owned subsidiaries in
Canada, Russia and the UK (the subsidiary through which the savings brand
is operated), oIIshore banking units in Bahrain and Singapore, an advisory
branch in Dubai, branches in Belgium, Hong Kong and Sri Lanka, and
representative oIIices in Bangladesh, China, Malaysia, Indonesia, South
AIrica, Thailand, the United Arab Emirates and USA.





36


Finance Ministry backs ICICI Bank :-
The government on Friday said there is no problem with the leading private
sector lender ICICI Bank, shares oI which tumbled more than 20 per cent in
the early trade, while the bank asserted it had adequate rupee liquidity.
"We do not see any problem with the ICICI Bank," said a senior Finance
Ministry oIIicial, adding all Indian banks are well-capitalised and well-
regulated He added the Capital Adequacy Ratio oI each bank is above 10 per
cent, well above the regulatory requirement oI nine per cent.
ICICI Bank at 3-year low
O The ICICI Bank stock is down 37.47 Irom its recent high oI Rs
551.45 on 1 October 2008.
O Meanwhile, the BSE Sensex was down 957.96 points, or 8.54, to
10360.40. The market tumbled on worries about a global recession
despite worldwide central bank measures to stave oII a crisis.
O On BSE, 44.59 lakh shares were traded in the counter. The scrip had
an average daily volume oI 24.24 lakh shares in the past one quarter.
O The stock hit an intraday low oI Rs 351.65, its lowest level in more
than three years. It hit an intraday high oI Rs 423.70 so Iar. The stock
had a 52-week high oI Rs 1465 on 14 January 2008.
O The stock had underperIormed the market over the past one month till
8 October 2008, declining 37.08 as compared to the Sensex decline
oI 24.20. It had also underperIormed the market in the past one
quarter, Ialling 23.63 as compared to the Sensex decline oI 15.14.

37


O India`s largest private sector bank by market capitalisation has an
equity capital oI Rs 1113.23 crore. Face value per share is Rs 10.
O The current price oI Rs 344.80 discounts its Q1 June 2008 annualised
EPS oI Rs 26.16, by a PE multiple oI 13.18.

O The bank had earlier on 1 October 2008 assured investors that it was
well-capitalised.
O ICICI Bank had said on 16 September 2008 it held 57 million Euros
($81 million) oI senior bonds issued by Lehman Brothers, and would
increase its provision on the debt by about $28 million to cover halI oI
that exposure. The bank had also later clariIied that 98 oI ICICI
Bank UK PLC's non-India investment book is rated investment grade
and above.

O ICICI Bank UK PLC has zero exposure to US subprime-credit, it had
added in an announcement made on 29 September 2008.

O ICICI Bank chieI K V Kamath had on 30 September 2008 also issued
a statement on the bank's Iinancial health and said that the bank has a
very strong capital position with a capital adequacy ratio oI 13.4 as
against the statutory requirements oI 9.

38


O ICICI Bank's net proIit Iell 6.1 to Rs 728.01 crore on a 1.6 rise in
operating income to Rs 9429.98 crore in Q1 June 2008 over Q1 June
2007.

O ICICI Bank provides retail-banking, corporate banking, cash management
and treasury management services.

ICICI Bank facing no liquidity crisis: Chanda Kochhar
O ICICI Bank is Iacing no liquidity crisis and has as much as Rs 12,000
crore liquidity even in international markets and the bank does not
use rupee liquidity to Iind the growth oI its international operations,
according to ICICI Bank Joint Managing Director and CFO Chanda
Kochhar.

O Stepping in to clariIy rumours that have lead to a near 26 per cent dip in
the ICICI Bank stocks on Friday, Kochhar said: 'We have no sizable
international investments and the ones that are present are in the Iorm oI
international loans to Indian companies to Iund their international
operations. As Iar as the UK subsidiary is concerned, yes we have
investments but the exposure is very small Ior a company with a networth
oI Rs 47,000 crore.

39

COMPRATIVE INCOME STATEMENT
TREN ANALIYSIS
S&MMARISE PROFIT & LOSS ACCO&NT
(ON 31 MARCH, 2011)

ProIit beIore tax Ior the year ended March 31, 2011 FY2010 was Rs. 5,117
crore (US$ 1,009 million), compared to Rs. 5,056 crore (US$ 997 million)
Ior the year ended March 31, 2010 (FY2010)
.

ProIit aIter tax Ior FY2011 was Rs. 3,758 crore (US$ 741 million) compared
to Rs. 4,158 crore (US$ 820 million) Ior FY2009 due to the higher eIIective
tax rate on account oI lower proportion oI income taxable as dividends and
capital gains.


Net interest income increased 15 Irom Rs. 7,304 crore (US$ 1,440 million)
Ior FY2010 to Rs. 8,367 crore (US$ 1,650 million) Ior FY2011. While the
advances declined marginally year-on-year, the net interest income increased
due to improvement in net interest margin Irom 2.2 in FY2010 to 2.4 in
FY2011.



40

!ERIOD ENDING -Ma7-20 -Ma7-200
-Ma7-
2009
T4taI Revenue 202 27570 27
Cost of Revenue - - 3,522,385

G74ss !741it 99

Ope7ating Expenses
Research Development - - -
Selling General and
Administrative
8,057,841 7,579,279 6,757,940
Non Recurring - - -
Others - - 407,749

Total Operating Expenses - - -


Ope7ating Inc42e 47 L4ss 95 959 29992

Inc42e 1742 C4ntinuing Ope7ati4ns
Total Other ncome/Expenses
Net
- - (789,124)
Earnings Before nterest And
Taxes
5,754,179 5,696,091 5,886,799
nterest Expense - - 1,589,655
ncome Before Tax 1,416,794 1,078,832 666,093
ncome Tax Expense - - 2.31348
Minority nterest (50438) (38561) 38933

Net ncome From Continuing
Ops
1,366,357 1,040,271 705,026

N4n-7ecu77ing Events
Discontinued Operations - - -
Extraordinary tems - - -
Effect Of Accounting Changes - - -
Other tems - - -


Net Inc42e 57 0027 70502
Preferred Stock And Other Adjustments - - -

Net Inc42e AppIicabIe T4 C4224n
Sha7es
57 0027 70502
41



Profit & loss account:-


O ProIit beIore tax increased 31 to Rs. 1,205 crore (US$ 252 million)
Ior the quarter ended June 30, 2011) Irom Rs. 922 crore (US$ 192
million) Ior the quarter ended June 30, 2009 (Q1-2011).

O ProIit aIter tax increased 21 to Rs. 878 crore (US$ 183 million) Ior
2011 Irom Rs. 728 crore (US$ 152 million)

O The net interest margin was maintained at 2.4. Net interest income
Ior 2011 was Rs. 1,985 crore (US$ 414 million) compared to Rs.
2,090 crore (US$ 436 million).The decrease in net interest income was
mainly due to the decrease in advances by 11.6.

O The Bank earned treasury income oI Rs. 714 crore (US$ 149 million)
in 2011. The Bank positioned its treasury strategy to beneIit Irom the
opportunities in equity and Iixed income markets during the quarter.

O Fee income Ior 2011 at Rs. 1,319 crore (US$ 275 million) was
maintained at about the same level as Ior the quarter ended March 31,
2011. The lower level oI Iee income compared to 2011 was due to
reduced investment and mergers & acquisition activity in the
corporate sector and lower level oI Iees Irom distribution oI retail
Iinancial products, reIlecting the continued impact oI the adverse
global economic conditions on the operating environment
42

COMPRATIVE FINANCIAL STATEMENT
TREN ANALIYSIS
S&MMARISE BALANCE- SHEET
(ON 31 MARCH, 2011)

During the year, the Bank has pursued a strategy oI prioritizing capital
conservation, liquidity management and risk containment given the
challenging economic environment. This is reIlected in the Bank's strong
capital adequacy and its Iocus on reducing its wholesale term deposit base
and increasing its CASA ratio. The Bank is maintaining excess liquidity on
an ongoing basis. The Bank has also placed strong emphasis on eIIiciency
improvement and cost rationalization. The Bank continues to invest in
expansion oI its branch network to enhance its deposit Iranchise and create
an integrated distribution network Ior both asset and liability products. In
line with the above strategy, the total deposits oI

the Bank were Rs. 218,348 crore (US$ 43.0 billion) at March 31, 2011,
compared to Rs. 244,431 crore (US$ 48.2 billion) at March 31, 2010. The
reduction in term deposits by Rs. 24,970 crore (US$ 4.9 billion) was
primarily due to the Bank's conscious strategy oI paying oII wholesale
deposits. During Q4-2010, total deposits increased by Rs. 9,283 crore (US$
1.8 billion), oI which Rs. 5,286 crore (US$ 1.0 billion), or about 57, was in
the Iorm oI CASA deposits. The CASA ratio improved to 28.7 oI total
deposits at March 31,march 2011



43



PEROD ENDNG 31-Mar-2011 31-Mar-2010 31-Mar-2009

Assets
Current Assets
Cash And Cash Equivalents 4,761,522 6,203,425 3,523,297
Short Term nvestments 4,070,245 4,297,548 3,387,393
Net Receivables - 1093513
nventory - - -
Other Current Assets - - -

Total Current Assets - - -
Long Term nvestments 47,012,620 41,501,233 2,919,274
Property Plant and Equipment 1,230,978 860295 8,86461
Goodwill - 32673
ntangible Assets - - -
Accumulated Amortization - - -
Other Assets 62,616,947 56,135,672 58,150,216
Deferred Long Term Asset Charges - - 7,66839

Total Assets 11,969,2312 10,899,8172 95,139,641

Liabilities
Current Liabilities
Accounts Payable - - -
Short/Current Long Term Debt 28,218,155 25,770,870 22,876,979
Other Current Liabilities 58,102,030 53,808,285 51,612,448

Total Current Liabilities - - -
Long Term Debt - - 19,043,242
Other Liabilities 20,666,506 17,710,162 11,250,778
Deferred Long Term Liability Charges - - -
Minority nterest 3,04568 2,82972 1,79463
Negative Goodwill - - -

Total Liabilities 107,291,259 97,572,290 85,919,668

44

View: AnnuaI Data




























Stockholders' Equity
Misc Stocks Options Warrants - - -
Redeemable Preferred Stock - - -
Preferred Stock - - -
Common Stock 2,58285 2,48333 2,19432
Retained Earnings - -
Treasury Stock - - -
Capital Surplus - - -
Other Stockholder Equity 12,142,768 11,177,550 90,00541

Total Stockholder Equity 12,401,053 11,425,883 92,19973

Net Tangible Assets 12,401,053 11,425,883 92,19973
45

RATIO ANAlYSIS OF ICICI BANK (2010-2011) :-

Ratio Analysis
As on
31-Mar-
11
31-Mar-
2010
31-Mar-
2009
Profitablility
Interest Income/Total Income () 77.50 80.40 77.80
Non Interest Income/Total Income
()
22.50 19.60 22.20
Reported Net ProIit/Total Income () 12.10 9.70 10.50
Net Interest Income/Total Income () 24.50 21.60 18.40
Net Interest Margin () 4.50 3.80 3.20
Return Related
ROE () 7.80 7.50 8.90
ROA () 1.10 1.00 1.00
Leverage & Capital Measures
Customer loans/deposits () 89.70 100.00 92.30
Investments/Deposits () 59.80 47.20 45.60
Total Liabilities/Networth 7.00 7.70 8.60
Growth ()
Growth in Interest Income -- 0.99 39.98
Growth in Interest Expenses -- -- 43.56
Growth in Employee cost -- -- 28.59
Growth in PAT 7.10 -- 33.68
Growth in Deposits -- -- 6.04
Growth in Borrowings 1.19 2.55 28.08
Per Share
Book Value Per Share (Rs) 463.00 444.90 417.50
Earnings Per Share (Rs) 36.10 33.80 37.40
Dividend Per Share (Rs) 12.00 11.00 11.00


46



Analysis and Interpretation;--
Study of Profit and loss account.
Meaning
It is a Iinancial statement, which shows net proIit & loss oI a company Ior a
speciIied period. The accounting year means calendar year 12 months or less
or more then 12 months.
Parts of the Profit and Loss Account
The ProIit & Loss Account aims to monitor proIit. It has three parts.
1) The Trading Account.
This records the money in (revenue) and out (costs) oI the business as a
result oI the business` trading` ie buying and selling. This might be buying
raw materials and selling Iinished goods; it might be buying goods wholesale
and selling them retail. The Iigure at the end oI this section is the Gross
Profit.

2) The Profit and Loss Account.
This starts with the Gross ProIit and adds to it any Iurther costs and
revenues, including overheads. These Iurther costs and revenues are Irom
any other activities not directly related to trading. An example is income
received Irom investments.
3) The Appropriation Account. This shows how the proIit is appropriated`
or divided between the three uses mentioned above.
47


!741it and L4ss Acc4unt:-
An exa2pIe p741it and I4ss acc4unt is p74vided beI4w:

Revenue 12,500 10,000
Cost of Sales 7,500 6,000

Gross Profit 5000 000
Gross profit margin (gross profit / revenue) 40% 40%

Operating Costs
Sales and distribution 1,260 1,010
Finance and administration 570 555
Other overheads 970 895
Total Operating Costs 3,035 2,670

Ope7ating !741it (gross profit less operating costs) 95 0
Operating profit margin (operating profit / revenue) 15.7% 13.3%

nterest (450) (475)

!741it be147e Tax 55 55

Taxation (455) (255)

48


ST&Y OF BALANCE SHEET;-

efinition

A balance sheet is a statement oI the total assets and liabilities oI an
organization at a particular date - usually the last date oI an accounting
period.
The balance sheet is split into two parts:
(1) A statement oI fixed assets, current assets and the liabilities (sometimes
reIerred to as "Net Assets")
(2) A statement showing how the Net Assets have been Iinanced, Ior
example through share capital and retained proIits.

The Companies Act requires the balance sheet to be included in the
published Iinancial accounts oI all limited companies. In reality, all other
organizations that need to prepare accounting inIormation Ior external users
(e.g. charities, clubs, and partnerships) will also product a balance sheet
since it is an important statement oI the Iinancial aIIairs oI the organization.
A balance sheet does not necessary "value" a company, since assets and
liabilities are shown at "historical cost" and some intangible assets (e.g.
brands, quality oI management, market leadership) are not included.


49




Balance sheet
Mar ' 11 Mar ' 10 Mar ' 09 Mar ' 08 Mar ' 07
Sources of funds
Owner's fund
Equity share capital 1,151.82 1,114.89 1,113.29 1,112.68 899.34
Share application
money 0.29 - - - -
PreIerence share
capital - - 350.00 350.00 350.00
Reserves & surplus 53,938.82 50,503.48 48,419.73 45,357.53 23,413.92
Loan funds
Secured loans - - - - -
Unsecured loans 2,25,602.11 2,02,016.60 2,18,347.82 2,44,431.05 2,30,510.19
Total 2,80,693.05 2,53,634.96 2,68,230.84 2,91,251.26 2,55,173.45
&ses of funds
Fixed assets
Gross block 9,107.47 7,114.12 7,443.71 7,036.00 6,298.56
Less : revaluation
reserve - - - - -
Less : accumulated
depreciation 4,363.21 3,901.43 3,642.09 2,927.11 2,375.14
Net block 4,744.26 3,212.69 3,801.62 4,108.90 3,923.42
Capital work-in-
progress - - - - 189.66
Investments 1,34,685.96 1,20,892.80 1,03,058.31 1,11,454.34 91,257.84
Net current assets
Current assets, loans 27,630.41 29,997.23 34,384.06 31,129.77 23,551.85
50

Mar ' 11 Mar ' 10 Mar ' 09 Mar ' 08 Mar ' 07
& advances
Less : current
liabilities & provision 15,986.35 15,501.18 43,746.43 42,895.38 38,228.64
Total net current
assets 11,644.06 14,496.05 -9,362.37 -11,765.62 -14,676.78
Miscellaneous
expenses not written - - - - -
Total 1,51,074.28 1,38,601.54 97,497.56 1,03,797.62 80,694.15
















51

ST&Y OF CASH FLOW STAEMENT:-
MEANING
The oIIicial name Ior the cash Ilow statement is the statement oI cash Ilows.
We will use both names throughout Accounting. The statement oI cash Ilows
is one oI the main Iinancial statements. (The other Iinancial statements are
the balance sheet, income statement, and statement oI stockholders' equity.)
The cash Ilow statement reports the .,8 generated and used during the time
interval speciIied in its heading. The period oI time that the statement covers
is chosen by the company. For example, the heading may state "For the
Three Months Ended December 31, 2008" or "The Fiscal Year Ended
September 30, 2009".

The cash Ilow statement organizes and reports the cash generated and used
in the Iollowing categories:

Operating activities

Converts the items reported on the income statement Irom the accrual basis
oI accounting to cash.
Investing activities
In reports the purchase and sale oI long-term investments and property, plant
and equipment
Financing activities
Reports the issuance and repurchase oI the company's own bonds and stock
and the payment oI dividends.

52

ST&Y OF FINANCIAL STATEMENT:-
Financial statement analysis is the process oI examining relationships among
Iinancial statement elements and making comparisons with relevant
inIormation. It is a valuable tool used by investors and creditors, Iinancial
analysts, and others in their decision-making processes related to stocks,
bonds, and other Iinancial instruments. The goal in analyzing Iinancial
statements is to assess past perIormance and current Iinancial position and to
make predictions about the Iuture perIormance oI a company. Investors who
buy stock are primarily interested in a company's proIitability and their
prospects Ior earning a return on their investment by receiving dividends
and/or increasing the market value oI their stock holdings. Creditors and
investors who buy debt securities, such as bonds, are more interested in
liquidity and solvency the company's short-and long-run ability to pay its
debts. Financial analysts, who Irequently specialize in Iollowing certain
industries, routinely assess the proIitability, liquidity, and solvency oI
companies in order to make recommendations about the purchase or sale oI
securities, such as stocks and bonds.
Analysts can obtain useIul inIormation by comparing a company's most
recent Iinancial statements with its results in previous years and with the
results oI other companies in the same industry. Three primary types oI
Iinancial statement analysis are commonly known as horizontal analysis,
vertical analysis, and ratio analysis.
O Horizontal Analysis
O Vertical Analysis
O Ratio Analysis
O
53

Horizontal Analysis:-
When an analyst compares Iinancial inIormation Ior two or more years Ior a
single company, the process is reIerred to as horizontal analysi8, since the
analyst is reading across the page to compare any single line item, such as
sales revenues. In addition to comparing dollar amounts, the analyst
computes percentage changes Irom year to year Ior all Iinancial statement
balances, such as cash and inventory. Alternatively, in comparing Iinancial
statements Ior a number oI years, the analyst may preIer to use a variation oI
horizontal analysis called trend analysis.
Vertical Analysis:-
When using vertical analysis, the analyst calculates each item on a single
Iinancial statement as a percentage oI a total. The term vertical analysis
applies because each year's Iigures are listed vertically on a Iinancial
statement. The total used by the analyst on the income statement is net sales
revenue, while on the balance sheet it is total assets. This approach to
Iinancial statement analysis, also known as component percentages,
produces common-size Iinancial statements.
Ratio Analysis:-
Ratio analysis enables the analyst to compare items on a single Iinancial
statement or to examine the relationships between items on two Iinancial
statements. AIter calculating ratios Ior each year's Iinancial data, the analyst
can then examine trends Ior the company across years. Since ratios adjust Ior
size, using this analytical tool Iacilitates inter-company as well as intra
company comparisons. Ratios are oIten classiIied using the Iollowing terms:
proIitability ratios (also known as operating ratios), liquidity ratios, and
solvency ratios
54


ST&Y OF FINANCIAL RATIOS:-

MEANING

Financial ratio analysis is the calculation and comparison oI ratios which are
derived Irom the inIormation in a company's Iinancial statements. The level
and historical trends oI these ratios can be used to make inIerences about a
company's Iinancial condition, its operations and attractiveness as an
investment


Financial ratio analysis groups the ratios into categories which tell us about
diIIerent Iacets oI a company's Iinances and operations. An overview oI
some oI the categories oI ratios is given below.

O Leverage Ratios which show the extent that debt is used in a
company's capital structure.
O Liquidity Ratios which give a picture oI a company's short term
Iinancial situation or solvency.
O Operational Ratios which use turnover measures to show how
eIIicient a company is in its operations and use oI assets.
O Profitability Ratios which use margin analysis and show the
return on sales and capital employed.
O Solvency Ratios which give a picture oI a company's ability to
generate cash Ilow and pay it Iinancial obligations.

55


SWOT ANALYSIS OF ICICI BANK

Strengths:
Very Iast growing bank oI Rajasthan as well as oI India.
Track record oI high growth and proIitability.
Strong Iinancial background.
One oI the biggest Iinancial institutions beIore converting into bank.
Long experience oI banking that is why it is called 20 years old new
bank.
Latest technology used by the bank.
Free Home Banking transaction Iacility.
Very good database maintained by the bank, i.e., Banking Customer
InIormation Database.

Weaknesses:

Low brand image.
High average quarterly balance to be maintained by the costumer.
Only one branch and one ATM network in whole Rajasthan.
Lack oI coordination between diIIerent departments.
Lack oI costumer awareness regarding services and bank because oI
low advertising.
Does not provide very important Iacilities like credit card Iacility, cash
credit limit Iacility.



56


Opportunities:

Opportunities oI entering into major cities oI Rajasthan like Kota,
Ajmer, and Bikaner etc.
Scope oI more ATM networks.
Opportunities to increase its customer base in liabilities section by
marketing their products on local television channels, Im, and
hoardings.


Threats:

Threats Irom nationalized banks.
Threats Irom private bank like HSBC, UTI, and HDFC because these
banks open both savings and current account at a very nominal
amount with somewhat similar services.














57



CONCL&SIONS:--


The balance sheet along with the income statement is an important tools Ior
investor and many others parties who are interested in it to gain insight in to
a company and its operation. The balance sheet is a snapshot at a single point
oI time oI the company account covering its assets liabilities and
shareholder`s equity the purpose oI the balance sheet is to give users an idea
oI the company Iinancial position along with displaying what the company
owns and owns . it is important that all investors know how to use, analysis
and read balance sheet . proIit & loss account tells the net proIit and loss oI
the company and its is important that all investors know how to use analysis
and read balance sheet . proIit and loss account oI a company and its
appropriation .


In the case oI ICICI Bank, during Iiscal 2008, the bank continued to grow
the and diversiIy its assets base and revenue . streams` bank maintain its
leadership in all main areas such as retail credit , whole sale business ,
international operation insurance mutual Iund rural banking etc. continuous
increase in the number oI branch & ATM and electronic channels shows the
growth take place in bank.


Trend analysis oI proIit & loss account and balance sheet shows the
change in items oI P & L a/c and B/S. it shows that all items are increased
mostly but increase in this year is less then as compared to increase in
previous year . In P&L account all items like interest income , non interest
58

income , interest expenses , operating expenses operating proIit is increased
but in mostly cases it is less then previous year.



Ratio analysis oI Iinancial statement show the bank`s current ratio is better
than the quick ratio and Iixed worth ratio . it means and has invested more in
current assets bank have given more advances to its customers and they
have has case in their hand , proIitability ratio oI bank is lower then as
compared to previous year.


The cash Ilow statement shows that net increase in cash generated Irom
operating and Iinancing activities is much more then the previous year but
cash generated Irom investing actives is negative in both year their is
increase in oI 159, 708, 479, thousand in increase in cash and cash
equivalent.


Thus the ratio analysis and trend analysis and analysis oI cash Ilow statement
show that icici bank Iinancial position is good banks proIitability is increase
but not at high rate bank`s liquidity position is Iair but not good because
bank invest in current account tham liquid assets.








59

S&GGESTIONS:

ICICI Bank should chalk out some programs to create general awareness
regarding its presence and various services oI the bank. More attention is
required in distant located Iirms and caters the needs oI those commercial
areas.
Personal Marketing / Aggressive Marketing: Today is the era oI
competition. In order to increase the banking network (in terms oI clients
and business volume) an aggressive approach is required. The bank should
recruit more number oI marketing personnel, so that they can cover the
whole oI the city. Personal marketing can be one oI the methods or modes oI
taking people into conIidence.

Promotional campaign: - In the era oI such stringent competitiveness one
has to take care oI promotional activities. It can be done in Iollowing ways:

Advertising: - Initially when we took our work we Iound that general
awareness amongst people regarding ICICI Bank was good. The bank should
instead oI being centrally advertised, try to advertise locally. This can be
done in Iollowing ways: -

That involved an amalgamation with Blue Green Construction and
Investments, a company promoted by Subhiksha`s Iounder-head, R
Subramanian, and a rearrangement oI lending schedules.

60

ICICI also told the high court today that the retail chain need not depend on
the outcome oI corporate debt restructuring (CDR) Ior its revival. The
deadline Ior the CDR was July 31, which was missed.

The bank`s counsel said the retail chain has an exposure oI around Rs 870
crore to banks, Rs 107 crore to unsecured lenders and Rs 250 crore oI
reserves, 'which none oI us know where it went. There are also
loans/advances oI Rs 119 crore where the identity oI the parties is unclear, it
said.

The counsel, along with others, sought Ior an investigation on Subhiksha.
The others include ICICI Venture, HCL InIo systems, Azim Premj i-owned
Zash Investment and Kotak Mahindra Bank.
The investigation request came aIter Subhiksha told the court that investors
and promoters are ready to pump in Rs 250 crore. 'Post merger (with Blue
Green), we can pump in Rs 150 crore in eight weeks Irom the investors and
another Rs 100 crore in 6-9 months, counsel representing Subhiksha told
the court.
The attention is required on areas oI growth, proIitability, services level and
building talent.
To increase the proIit oI bank, bank should decrease their operating expenses
and increase their income.
To increase its liquidity bank should keep some more cash in its hand instead
oI giving more and more advances.
61


BIBLIOGRAPHY:-

1. Marketing Research - Thomas Kinnear
(An applied approach) & 1ames R Taylor
2. Research Methodology - C.R.Kothari
3. Marketing Management - Philip Kotler
4. Marketing oI Services - Philip Kotler
5. Internet links - www.icicibank.com