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  • Bagan Perilaku Konsumen

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    Edwina Putri Primananda
    250 views3 pages
    The document presents a model of consumer behavior that outlines the stages of information input, processing, and decision making. It shows how consumers move from initial exposure to stimuli through stages of attention, problem recognition, search and evaluation of alternatives, intention, choice, and outcome evaluation. Cultural and social factors like beliefs, motives, norms, and reference groups influence consumers at various stages of processing information and making purchasing decisions.

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    BAGAN PERILAKU KONSUMEN

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    The document presents a model of consumer behavior that outlines the stages of information input, processing, and decision making. It shows how consumers move from initial exposure to stimuli through stages of attention, problem recognition, search and evaluation of alternatives, intention, choice, and outcome evaluation. Cultural and social factors like beliefs, motives, norms, and reference groups influence consumers at various stages of processing information and making purchasing decisions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    250 views3 pages

    Bagan Perilaku Konsumen

    Uploaded by

    Edwina Putri Primananda
    The document presents a model of consumer behavior that outlines the stages of information input, processing, and decision making. It shows how consumers move from initial exposure to stimuli through stages of attention, problem recognition, search and evaluation of alternatives, intention, choice, and outcome evaluation. Cultural and social factors like beliefs, motives, norms, and reference groups influence consumers at various stages of processing information and making purchasing decisions.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 3

    Figure 2. Model Of Consumer Behavior Engel-Kollat-Blackwell.

    Information Input

    Information Processing

    Decision Process Stages

    Product Brand Evaluation

    General Motivating Influence

    Internalized Environmental Influence

    Exposure Stimuli Mass Personal General Marketer Dominated

    Attention

    A C T I V E M E M O R Y

    Problem Recognition

    Evaluation Criteria Beliefs Motives Culture Norms and Values Reference group/Family

    Information And Experience

    Search Attitudes Alternative Evaluation Personality/ Life style Normative Compliance

    Reception

    Intention

    Anticipated Circumstances Unanticipated Circumstances

    Search Satisfaction

    Choice

    Out Come Dissonance

    Figure 2. Model Of Consumer Behavior Engel-Kollat-Blackwell.

    Information Input

    Information Processing

    Decision Process Stages

    Product Brand Evaluation

    General Motivating Influence

    Internalized Environmental Influence

    Exposure Stimuli Mass Personal General Marketer Dominated

    Attention

    A C T I V E M E M O R Y

    Problem Recognition

    Evaluation Criteria Beliefs Motives Culture Norms and Values Reference group/Family

    Information And Experience

    Search Attitudes Alternative Evaluation Personality/ Life style Normative Compliance

    Reception

    Intention

    Anticipated Circumstances Unanticipated Circumstances

    Search Satisfaction

    Choice

    Out Come Dissonance Pemenuhannormatifkeadaan

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