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  • BT Creating New Customer Value Propositions SNEHA

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    Sneha Suman
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    BT, Europe's largest telecommunications company, faced increasing competition that required developing greater value for customers. BT Retail focused on helping customers communicate easily using an extensive portfolio of voice, data, internet and multimedia products and services. To address this challenge, BT Retail adopted a customer-centric strategy under new leadership, integrating traditional and new technologies to provide carefully designed customer value propositions that meet identified customer needs while improving service quality and satisfaction at lower costs.

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    BT, Europe's largest telecommunications company, faced increasing competition that required developing greater value for customers. BT Retail focused on helping customers communicate easily using an extensive portfolio of voice, data, internet and multimedia products and services. To address this challenge, BT Retail adopted a customer-centric strategy under new leadership, integrating traditional and new technologies to provide carefully designed customer value propositions that meet identified customer needs while improving service quality and satisfaction at lower costs.

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    78 views5 pages

    BT Creating New Customer Value Propositions SNEHA

    Uploaded by

    Sneha Suman
    BT, Europe's largest telecommunications company, faced increasing competition that required developing greater value for customers. BT Retail focused on helping customers communicate easily using an extensive portfolio of voice, data, internet and multimedia products and services. To address this challenge, BT Retail adopted a customer-centric strategy under new leadership, integrating traditional and new technologies to provide carefully designed customer value propositions that meet identified customer needs while improving service quality and satisfaction at lower costs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    BT creating new customer value propositions

    Presented by-Sneha Suman (19037)

    INTRODUCTION
    BT is the largest telecommunication company in Europe. Company headquarter in London and operate more than 40 countries. 2002,company employed over 100,000 people and annual turnover of 18.4 billion pound. BT group separate main business are-BT Ignite, BT Open world, BT Retail, BT Wholesale, BT Exact technologies.

    THE CHALLENGES
    Over past years competitions are increased so its important for BT to develop a greater focus on delivering value to its customers. BT Retail has done this by focusing on helping its customers communicate easily with the world around them, using an extensive products and service portfolio covering voice, data internet and multimedia.

    THE SOLUTION
    BT Retail taken customer centric strategy to solve the problem. Under the leadership of Pierre Dannon,MD of BT Retail ,the business is integrating traditional products and services with new wave technologies to provide carefully developed customer value propositions. BT regards a customer propositions as the combination of products and services offer to a customer based on an accurately identified set of customer needs.

    BT intends to improve the quality of its service delivery and enhance customer satisfaction while, at the same time, reducing costs by cementing efficiencies and driving greater productivity.

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