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  • Identification of Strategy Rules of The Game Performance

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    Shafeeq Va
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    This document outlines the components and processes of a marketing information system. It discusses the subsystems that make up the system including internal continuous data, internal ad hoc data, environmental scanning, and marketing research. Marketing research involves systematically gathering, recording, and analyzing data about issues relating to marketing products and services, with the goal of understanding how elements of the marketing mix impact customer behavior. The document also describes the different types of marketing research such as ad hoc, omnibus, and continuous research as well as the research process from initial contact through receiving the final research proposal.

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    Country Analysis

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    This document outlines the components and processes of a marketing information system. It discusses the subsystems that make up the system including internal continuous data, internal ad hoc data, environmental scanning, and marketing research. Marketing research involves systematically gathering, recording, and analyzing data about issues relating to marketing products and services, with the goal of understanding how elements of the marketing mix impact customer behavior. The document also describes the different types of marketing research such as ad hoc, omnibus, and continuous research as well as the research process from initial contact through receiving the final research proposal.

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    13 views23 pages

    Identification of Strategy Rules of The Game Performance

    Uploaded by

    Shafeeq Va
    This document outlines the components and processes of a marketing information system. It discusses the subsystems that make up the system including internal continuous data, internal ad hoc data, environmental scanning, and marketing research. Marketing research involves systematically gathering, recording, and analyzing data about issues relating to marketing products and services, with the goal of understanding how elements of the marketing mix impact customer behavior. The document also describes the different types of marketing research such as ad hoc, omnibus, and continuous research as well as the research process from initial contact through receiving the final research proposal.

    Copyright:

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    of 23

    IDENTIFICATION OF STRATEGY RULES OF THE GAME PERFORMANCE

    G0ALS POLICIES CONTEX PLAYERS

    POLITICAL SOCIAL ECONOMIC

    FISCAL POLICIES MONITORY POLICIES SECTORAL POLICIES TRADE POLICIES

    RESOUCES AVAILABLE PLAYERS

    HUMAN CAPITAL PHYSICAL CAPITAL NATURAL AND TECHNOLOGICAL

    GOVERNMENT NON GOVERNMENTAL COMPANIES

    QUALITY STANDARDS BRIBERY NATIONALISTIC GIFT EXCHANGE FAVOURITISM

    PAST PERFORMANCE STATED GOALS PERFORMANCE OF OTHER COUNTRIES

    DEFINITION:

    MIS is a system in which marketing information is formally gathered, stored, analyzed and distributed to managers for their informational needs on a regular planned basis.

    The marketing information systems and its subsystems

    Internal continuous data Internal ad hoc data Environmental scanning Marketing research

    Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behaviour. ...

    By the marketing department By the marketing research department Field work by an agency Fully conducted by agency

    Ad hoc research Custom designed Omnibus

    Continous research

    Initial contact Research brief

    Research proposal

    Exploratory Secondary

    qualitative

    Focus group Depth interviews

    Consultation with experts


    observation

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