PRODUCT SPECIFICATIONS

PRODUCT NAME Cranium Squawkbox Cards - Lunch Munch RESIZED

PRODUCT NUMBER
LANGUAGE/ MARKET English/US
DATE 12/21/06

SPECIFICATION CHANGE HISTORY

DATE DESCRIPTION OF CHANGE PAGE

7/1/06 spec created All

9172320.xls Change History Page 1 of 13

 PRODUCT SPECIFICATIONS

PRODUCT NAME Cranium Squawkbox Cards - Lunch Munch RESIZED

PRODUCT NUMBER 103090200.100E
LANGUAGE/ MARKET English/US
DATE 12/21/06

BILL OF MATERIALS
ID Description Quantity Component Number
1. Lunch Munch Blister Card 1
2. Blister 1
3. Squawkbox Cards Blister Insert 1
4. Lunch Munch Blister Insert 1
5. Lunch Munch Game Device/Box 1
6. Lunch Munch Button 1
7. Lunch Munch Device Sticker 1
8. Try-Me Sticker 1
9. Lunch Munch Game Cards 88
10. Lunch Munch Instruction Sheet 1
11. Lunch Munch Master Carton 1/4

9172320.xls BOM Page 2 of 13

 PRODUCT SPECIFICATIONS

PRODUCT NAME Cranium Squawkbox Cards - Lunch Munch RESIZED

PRODUCT NUMBER
LANGUAGE/ MARKET English/US
DATE 12/21/06

COMPONENT DESCRIPTION

COMPONENT NAME Lunch Munch Blister Card

COMPONENT NUMBER 0
QUANTITY PER GAME 1
DESCRIPTION Diecut packaging card with peggable hook.

UPC
ISBN
EAN

SIZE AND IMPOSITION

FINISHED SIZE 78mm x 130mm (3-1/16" x 4-1/8")

DIELINE Vendor to supply

MATERIALS

STOCK 300gsm artboard

INKS Front 4/c CMYK
Back: 4/c CMYK
Press varnish both sides

FINISHING

DIE NUMBER Vendor to supply, marked also with product name, date and production facility
FINISHING Diecut to final shape.

9172320.xls Blister Card Page 3 of 13

 PRODUCT SPECIFICATIONS

PRODUCT NAME Cranium Squawkbox Cards - Lunch Munch RESIZED

PRODUCT NUMBER
LANGUAGE/ MARKET English/US
DATE 12/21/06

COMPONENT DESCRIPTION

COMPONENT NAME Blister

COMPONENT NUMBER 000000000.0000
QUANTITY PER GAME 1
DESCRIPTION Vacuum / Thermoformed plastic tray

SIZE AND IMPOSITION

FINISHED SIZE 91mm x 145mm x 64mm (3.6" x 5.7" x 2.5")

MATERIALS

STOCK 0.75mm PVC

COLOR Clear
FINISH Gloss
LOGO EMBOSS None

CRANIUM SUPPLIED MATERIALS AND INSTRUCTIONS

SUPPLIED TO VENDOR Desired packout diagram for insertion into blister - Samples as required

VENDOR TO: Provide paper and printed samples to Cranium for material and packout approval prior to production
Create master mould

FINISHING

FINISHING Inspect blister during production for dents, scratches, holes, and rough edges including
any conditions that hinder appearance and assembly

9172320.xls Blister Page 4 of 13

 PRODUCT SPECIFICATIONS

PRODUCT NAME Cranium Squawkbox Cards - Lunch Munch RESIZED

PRODUCT NUMBER
LANGUAGE/ MARKET English/US
DATE 12/21/06

COMPONENT DESCRIPTION

COMPONENT NAME Squawkbox Cards Blister Insert

COMPONENT NUMBER 193090082.100E
QUANTITY PER GAME 1
DESCRIPTION Paper insert for front of blister

SIZE AND IMPOSITION

FINISHED SIZE 76mm x 25mm

MATERIALS

STOCK 95gsm artpaper

COLOR 4c/0

FINISHING

FINISHING Die-cut

9172320.xls Squawkbox Cards Blister Insert Page 5 of 13

 PRODUCT SPECIFICATIONS

PRODUCT NAME Cranium Squawkbox Cards - Lunch Munch RESIZED

PRODUCT NUMBER
LANGUAGE/ MARKET English/US
DATE 12/21/06

COMPONENT DESCRIPTION

COMPONENT NAME Lunch Munch Blister Insert

COMPONENT NUMBER 000000000.0000
QUANTITY PER GAME 1
DESCRIPTION Paper insert for front bottom of blister

SIZE AND IMPOSITION

FINISHED SIZE 76mm x 100mm

MATERIALS

STOCK 95gsm artpaper

COLOR 4c/0

FINISHING

FINISHING Die-cut and fold to fit in blister

9172320.xls Lunch Munch Blister Insert Page 6 of 13

 PRODUCT SPECIFICATIONS

PRODUCT NAME Cranium Squawkbox Cards - Lunch Munch RESIZED

PRODUCT NUMBER 103090200.100E
LANGUAGE/ MARKET English/US
DATE 12/21/06

COMPONENT DESCRIPTION

COMPONENT NAME Electronic Device - Box

COMPONENT NUMBER 0
QUANTITY PER GAME 1
DESCRIPTION 3 piece plastic game console with internal electronics, speaker, batteries and IC chip for voice/sound.

SIZE

FINISHED SIZE 76mm x 127mm x 63.5mm

MATERIALS

SPEAKER 29 mm Paper Speaker inner magnet

IC CHIP Sonix SNC 573 (45 sec IC chip)

MOLD NUMBER PART NAME MATERIAL COLOR WEIGHT/KG CAV/UP

T01 Upper Housing ABS PMS 185 135.00 1
Lower Housing ABS PMS 185 1
Bat.Door ABS PMS 185 1
Nut cover ABS PMS 185 1
Middle Plate ABS PMS 185 1

T02 Slide Upper Housing ABS PMS 185 35.00 1

Slide Lower Housing ABS PMS 185 1
Speaker cover ABS PMS 185 1
Key cap ABS PMS 185 1

T03 Lever A POM white 2.00 2

Lever B POM white 2

FINISH High Gloss

FINISHING

FINISHING Lot Code to be stamped or embossed on back side of battery door

Battery Polarity diagram
Inspect for sharp edges, injection molding problems, any conditions that hinder general appearance and assembly
EMBOSS Cranium Logo, WEE symbol, FCC, CE, MADE in CHINA, Battery Information

TESTING Must meet applicable durability and toy safety testing

9172320.xls Electronic Device_Box Page 7 of 13

 PRODUCT SPECIFICATIONS

PRODUCT NAME Cranium Squawkbox Cards - Lunch Munch RESIZED

PRODUCT NUMBER
LANGUAGE/ MARKET English/US
DATE 12/21/06

COMPONENT DESCRIPTION

COMPONENT NAME Lunch Munch Button

COMPONENT NUMBER 000000000.0000
QUANTITY PER GAME 1
DESCRIPTION 1 piece plastic game button affixed to Squawkbox game unit.

SIZE

FINISHED SIZE 63.5mm x 115mm

MATERIALS

PLASTIC ABS
COLOR PMS 137 orange
MOLDS TBD
PAINT Spray mask 10 hits max.
FINISH TBD

DECORATION

Spray Mask Paint handspray

COLORS PMS 368 green, PMS 1788 red, PMS 127 yellow

FINISHING

FINISHING

9172320.xls Lunch Munch Button Page 8 of 13

 PRODUCT SPECIFICATIONS

PRODUCT NAME Cranium Squawkbox Cards - Lunch Munch RESIZED

PRODUCT NUMBER
LANGUAGE/ MARKET English/US
DATE 12/21/06

COMPONENT DESCRIPTION

COMPONENT NAME Lunch Munch Device Sticker

COMPONENT NUMBER 000000000.0000
QUANTITY PER GAME 1
DESCRIPTION Sticker to be placed on electronic device, below button.

SIZE AND IMPOSITION

FINISHED STICKER SIZE 63.5mm x 20mm

MATERIALS

STOCK White permanent adhesive label

INKS 4/color process, 1/side
COATING Press Varnish

FINISHING

FINISHING Vendor to print and diecut sticker and attach to device.

9172320.xls Lunch Munch Device Sticker Page 9 of 13

 PRODUCT SPECIFICATIONS

PRODUCT NAME Cranium Squawkbox Cards - Lunch Munch RESIZED

PRODUCT NUMBER
LANGUAGE/ MARKET English/US
DATE 12/21/06

COMPONENT DESCRIPTION

COMPONENT NAME Try-Me Sticker

COMPONENT NUMBER 000000000.0000
QUANTITY PER GAME 1
DESCRIPTION Sticker to be placed on outside of blister

SIZE AND IMPOSITION

FINISHED STICKER SIZE 30mm x 25mm

MATERIALS

STOCK White permanent adhesive label stock

INKS Fronts: 4/color process
COATING Press Varnish

FINISHING

FINISHING Die-cut

9172320.xls Try_Me Sticker Page 10 of 13

 PRODUCT SPECIFICATIONS

PRODUCT NAME Cranium Squawkbox Cards - Lunch Munch RESIZED

PRODUCT NUMBER
LANGUAGE/ MARKET English/US
DATE 12/21/06

COMPONENT DESCRIPTION

COMPONENT NAME Game Cards

COMPONENT NUMBER 0
QUANTITY PER GAME 88
DESCRIPTION Deck of 88 rectangle cut activity game cards

SIZE AND IMPOSITION

FINISHED CARD SIZE 63.5mm x 50mm

CARD CORNERS rounded corners

MATERIALS

STOCK 230gsm artboard

INKS Fronts: 4/color process
Backs: 4/color process
COATING Press Varnish - both sides

FINISHING

FINISHING Vendor to print, backup, cut, and collate into proper sort order per Cranium specifications.
All cards to be shrinkwrapped as deck of 88 cards.

9172320.xls Game Cards Page 11 of 13

 PRODUCT SPECIFICATIONS

PRODUCT NAME Cranium Squawkbox Cards - Lunch Munch RESIZED

PRODUCT NUMBER
LANGUAGE/ MARKET English/US
DATE 12/21/06

COMPONENT DESCRIPTION

COMPONENT NAME Instruction Sheet

COMPONENT NUMBER 0
QUANTITY PER GAME 1
DESCRIPTION Double-sided, full color, folded instruction sheet

SIZE AND IMPOSITION

FINISHED SIZE 2.5" x 2.5" (63.5mm x 63.5mm)

FLAT SIZE 2.5" x 15" (63.5mm x 381mm)

MATERIALS

STOCK 95gsm artpaper

INKS 4/color process - CMYK, 2/sides
COATING Flood Press Varnish

FINISHING

FINISHING Trim and fold to final size

9172320.xls Instruction Sheet Page 12 of 13

 PRODUCT SPECIFICATIONS

PRODUCT NAME Cranium Squawkbox Cards - Lunch Munch RESIZED

PRODUCT NUMBER
LANGUAGE/ MARKET English/US
DATE 12/21/06

COMPONENT DESCRIPTION

COMPONENT NAME Master Carton

COMPONENT NUMBER 0
NUMBER OF GAMES 4
DESCRIPTION Master carton for Squawkbox Cards Lunch Munch USeng

SIZE AND IMPOSITION

FINISHED SIZE to fit 4 games

MATERIALS

STOCK 200 psi double wall corrugate

COLOR 2/C - Black plus PMS Purple
POSITION Same graphic - all 4 sides

CRANIUM SUPPLIED MATERIALS AND INSTRUCTIONS

SUPPLIED TO VENDOR Electronic file of proper master carton markings and position
VENDOR TO: Provide sample master carton to Cranium for approval prior to production

FINISHING

FINISHING Print, fold and glue cartons. Insure that text is legible. Barcodes must be checked for scannability.

9172320.xls Master Carton Page 13 of 13