Mango Frooti

Mango Frooti, as it is popularly called, is the largest-selling mango drink in India It is a fresh juice without concentrate

To reaffirming Frootis leading position across India in a confident manner

The campaigns Why grow up Badal gaya India

We want to portray the sporty and fun loving nature of the teens and their liking of hanging out together while having fun India Badal Gaya, Lekin India Ka favorite fruit drink aaj bhi Frooti hai It is a youthful drink with the freshness of mango in its pure form

Consists of children in the age group of 4-12 years. Teenagers (12-15)

Consists of all adults in section A+B * who love fruit based, non carbonated drinks

Direct competition
Coke Pepsi Mazza Slice Tropicana

Indirect competition
Local fruit juice outlet Sugarcane juice Tetra pack fruit drinks & juices

To project it as a better alternative to cola drinks Fun, trendy & modern drink targeted @ Youth First fruit drink to come in tetra pack

You can hang out with frooti anywhere i.e

Canteen Restaurants

Movie Theatres
Bus

Local train
Office