CUS1CMLk kLLA1ICNSnI

MANAGLMLN1
ParlsA
S2 M8A
INkCDUC1ICN
rLance cusLers
SaLlsled cusLers are re llkely L be lyal
rldlng a hlgh quallLy serlce L all
cusLers ls slly nL ecnlcally lglcal
C8M based n Lhe rlnclle cusLer
relaLlnshl
CCN1
Cany can axllze Lhe alue
cusLers Lhrugh Lechnlgy
C8M ls a Lechnlgy LhaL alls rganlzaLlns
L Lrack and leerage eery cusLer
lnLeracLln L axllze reenue rLunlLles
and lre cusLer lyalLy
CkM
C8M ls Lhe sL lrLanL cnceL dern
arkeLlng
C8M ls Lhe erall rcess bulldlng
alnLalnlng rlLable cusLer relaLlnshls
by dellerlng suerlr cusLer alue
saLlsacLln lL deals lLh all asecLs
acqulrlng keelng grlng cusLers"
CkM
C8M ls an arach L lnLeracLlng
rlde sealess l lnraLln serlce
C8M lnlLlaLles are bullL n a cenLral cusLer
daLabase LhaL lnLegraLes daLa r eery r
lnLeracLln lLh cusLers L enhance
relaLlnshls
GCALS CI CkM
C8M add sLablllLy Lhrugh lncreased cusLer
reLenLln lngLer rlLablllLy
SulLable r lndusLrles halng hlgh alue er
cllenL accunL hlghly aallable lnraLln
abuL Lhe cusLers needs anLs buylng
hlsLry
CCN1IN
CusLers are lklng r sullers h
undersLand Lhelr needs h can resnd L
Lhse needs lLh releanL ers uslng Lhe
cunlcaLln channels Lhe cusLer
reers
CkM
MalnLalnlng cusLer relaLln ldenLlylng
cusLer's needs ls nL easy
Cany use Lelehne rld lde ebe
all lnLeracLle dlglLal 1 v LradlLlnal hlgh
sLreeL uLleLs dlrecL all
CCNCLUSICN
Analyzlng Lhe daLa lll hel cany L sL
Lrends ln cusLers behalurldenLly ne
segenLs redlcL h cusLers are llkely L
reacL L arLlcular caalgns erlngs
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