RetaiI Assignments

on
Format Of Mc DonaId's
Submitted by
Sovik PaI [51]
AtiI AgarwaI [15]
Sandeep Nayak [11]
Siddharth ShankarNath [26]

ontents
Introduction 1
History 2
orporate overview
O Facts and figures
O %ypes of Restaurants
O PIaygrounds
O Redesign
O usiness modeI
5
Products 8
Advertising 9
GIobaI operations 9
GIobaI Location 11
McDonaId's INDIA 12








McDonaId's
Introduction

%ype Public (NYSE: MCD)
Founded May 15, 1940 in San Bernardino, California McDonald's Corporation, 1955 in
Des Plaines, llinois
Founder Dick and Mac McDonald McDonald's restaurant concept
Ray Kroc, McDonald's Corporation founder.
Headquarters Oak Brook, llinois, USA
No. of Iocations 31,000+ worldwide
Area served Worldwide
Key peopIe James A. Skinner
(Chairman) & (CEO)
Industry Restaurants
Products Fast Food
(hamburgers chicken French fries soft drinks milkshakes salads
Desserts breakfast)
Market cap US$ 60.07 billion ()
Revenue US$ 22.79 billion ()
Operating income US$ 3.879 billion ()
Net income US$ 2.359 billion ()
%otaI assets US$ 29.391 billion ()
%otaI equity US$ 15.279 billion ()
mpIoyees 390,000 ()
McDonaId's orporation
t is the world's largest chain of fast food restaurants, serving nearly 47 million customers daily.
McDonald's primarily sells hamburgers, cheeseburgers, chicken products, French fries,
breakfast items, soft drinks, milkshakes and desserts. More recently, it has begun to offer
salads, wraps and fruit. Many McDonald's restaurants have included a playground for children
and advertising geared toward children, and some have been redesigned in a more 'natural'
style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and
eliminating hard plastic chairs and tables.
n addition to its signature restaurant chain, McDonald's Corporation holds minority interest in
Prt A Manger (a UK-based sandwich retailer), and owned the Chipotle Mexican Grill until 2006
and the restaurant chain Boston Market until 2007. The company has also expanded the
McDonald's menu in recent decades to include alternative meal options, such as salads and
snack wraps, in order to capitalize on growing consumer interest in health and wellness.
Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself.
The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as
well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three
years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.
History
The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in
San Bernardino, California. Their introduction of the "Speedee Service System" in 1948
established the principles of the modern fast-food restaurant. The original mascot of McDonald's
was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee."
Speedee was eventually replaced with Ronald McDonald in 1963.
The present corporation dates its founding to the opening of a franchised restaurant by Ray
Kroc, in Des Plaines, llinois on April 15, 1955 , the ninth McDonald's restaurant overall. Kroc
later purchased the McDonald brothers' equity in the company and led its worldwide expansion
and the company became listed on the public stock markets in 1965. Kroc was also noted for
predatory and unscrupulous business practices, forcing the McDonald's brothers to leave the
fast food business and leave California to return to their state of origin, New Hampshire. The
McDonald's brothers were forced by Ray Kroc to take their own name off of their restaurants,
after being sued by Kroc. Kroc deliberately opened up McDonald's restaurants near every
McDonald's brother's restaurants just to undercut their business in a feud documented in both
Kroc's autobiography and in the McDonald brother's autobiography. The site of the McDonald
brothers' original restaurant is now a monument.
With the expansion of McDonald's into many international markets, the company has become a
symbol of globalization and the spread of the American way of life. ts prominence has also
made it a frequent topic of public debates about obesity, corporate ethics and consumer
responsibility.
orporate overview
Facts and figures

A McDonald's store front in Times Square The interior of a McCaf concept located
in Dublin, reland.
McDonald's restaurants are found in 119 countries

and territories around the world and serve
nearly 47 million customers each day. McDonald's operates over 31,000 restaurants worldwide,
employing more than 1.5 million people. The company also operates other restaurant brands,
such as Piles Caf, and has a minority stake in Pret a Manger. The company owned a majority
stake in Chipotle Mexican Grill until completing its divestment in October 2006. Until December
2003, it also owned Donatos Pizza. On August 27, 2007, McDonald's sold Boston Market to
Sun Capital Partners.
%ypes of Restaurants
Most standalone McDonald's restaurants offer both counter service and drive-through service,
with indoor and sometimes outdoor seating. Drive-Thru, Auto-Mac, Pay and Drive, or McDrive
as it is known in many countries, often has separate stations for placing, paying for, and picking
up orders, though the latter two steps are frequently combined; it was first introduced in Arizona
in 1975, following the lead of other fast-food chains. n some countries "McDrive" locations near
highways offer no counter service or seating. n contrast, locations in high-density city
neighborhoods often omit drive-through service. There are also a few locations, located mostly
in downtown districts that offer Walk-Thru service in place of Drive-Thru.
Especially themed restaurants also exist, such as the "Solid Gold McDonald's," a 1950s rock-
and-roll themed restaurant. n Victoria, British Columbia, there is also a McDonald's with a 24
carat (100%) gold chandelier and similar light fixtures.

To accommodate the current trend for high quality coffee and the popularity of coffee shops in
general, McDonald's introduced McCafs. The Mcaf concept is a caf-style accompaniment
to McDonald's restaurants. McCaf is a concept of McDonald's Australia, starting with
Melbourne in 1993. Today, most McDonald's in Australia have McCafs located within the
existing McDonald's restaurant. n Tasmania there are McCafs in every store, with the rest of
the states quickly following suit. After upgrading to the new McCafe look and feel, some
Australian stores have noticed up to a 60% increase in sales. As of the end of 2003 there were
over 600 McCafs worldwide.
Some locations are connected to gas stations/convenience stores, while others called
McDonaId's press have limited seating and/or menu or may be located in a shopping mall.
Other McDonald's are located in Wal-Mart stores. McStop is a location targeted at truckers and
travelers which may have services found at truck stops.
PIaygrounds
Some McDonald's in suburban areas and certain cities feature large indoor or outdoor
playgrounds, called "McDonald's Play Place" (if indoors) or "Play land" (outdoors). The first Play
Place with the familiar crawl-tube design with ball pits and slides was introduced in 1987 in the
USA, with many more being constructed soon after. Some Play Place playgrounds have been
renovated into "R Gym" areas.
"R Gyms" are in-restaurant play area that features interactive game zones designed for children
aged 4 to 12. Equipped with stationary bicycles attached to video games, dance pads,
basketball hoops, monkey bars, an obstacle course, and other games which emphasize
physical activity.
The "R Gym" features the Toddler Zone, an active play environment with age appropriate
games that develop physical coordination and social skills; the Active Zone, designed for
children aged four-to-eight that promotes physical fitness through fun play; the Sports Zone
which features a series of sport oriented activities to promote aerobic exercise for children aged
9-to-12; the Parent Zone which features seating and provides a monitoring area for their
children; and the Dining Area which allows families to eat.


The site of the first McDonald's to be franchised by Ray
Kroc is now a museum in Des Plaines llinois. The
building is a replica of the original that was the ninth
McDonald's restaurant.
Redesign

A McDonald's in Shenango Township, A refurbished stand-alone Portsmouth,
Pennsylvania just outside of England. Unlike international the
New Castle was rebuilt in 2007 with McDonald's, McDonald's, British, simply Being
"Forever Young" look. refurbished rather than rebuilt.

n 2006, McDonald's introduced its "Forever Young" brand by redesigning all of their
restaurants, the first major redesign since the 1970s.
The new design will include the traditional McDonald's yellow and red colors, but the red will be
muted to terra cotta, the yellow will turn golden for a more "sunny" look and olive and sage
green will be added. To warm up their look, the restaurants will have less plastic and more brick
and wood, with modern hanging lights to produce a softer glow. Contemporary art or framed
photographs will hang on the walls.
The exterior will have golden awnings and a "swish brow" instead of the traditional double-
slanted mansard roof.
The new restaurants will feature areas:
The "linger" zone will offer armchairs, sofas, and Wi-Fi connections.
The "grab and go" zone will feature tall counters with bar stools for customers who eat
alone; Plasma TVs will offer them news and weather reports.
The "flexible" zone will be targeted toward families and will have booths featuring fabric
cushions with colorful patterns and flexible seating.
Different music targeted to each zone.
usiness modeI
McDonald's Corporation earns revenue as an investor in properties, a franchiser of restaurants,
and an operator of restaurants. Approximately 15% of McDonald's restaurants are owned and
operated by McDonald's Corporation directly. The remainders are operated by others through a
variety of franchise agreements and joint ventures.
The McDonald's Corporation's business model is slightly different from that of most other fast-
food chains. n addition to ordinary franchise fees and marketing fees, which are calculated as a
percentage of sales, McDonald's may also collect rent, which may also be calculated on the
basis of sales. As a condition of many franchise agreements, which vary by contract age,
country and location, the Corporation may own or lease the properties on which McDonald's
franchises are located. n most, if not all cases, the franchisee does not own the location of its
restaurants.
The UK business model is different, in that fewer than 30% of restaurants are franchised, with
the majority under the ownership of the company. McDonald's trains its franchisees and others
at Hamburger University in Oak Brook, llinois.
n other countries McDonald's restaurants are operated by joint ventures of McDonald's
Corporation and other, local entities or governments.
As a matter of policy, McDonald's does not make direct sales of food or materials to
franchisees, instead organizing the supply of food and materials to restaurants through
approved third party logistics operators.
According to Fast Food Nation by Eric Schlosser (2001), nearly one in eight workers in the U.S.
have at some time been employed by McDonald's. (According to a news piece on Fox News
this figure is one in ten). The book also states that McDonald's is the largest private operator of
playgrounds in the U.S., as well as the single largest purchaser of beef, pork, potatoes, and
apples. The selection of meats McDonald's uses varies with the culture of the host country.

Products

RonaId McDonaId
Potted plants at a
McDonald's.
A McDonald's restaurant with
a Play place in Moncton,
Canada
McDonalds in Corfu, Greece
McDonald's predominantly sells hamburgers, various types of chicken sandwiches and
products, French fries, soft drinks, breakfast items, and desserts. n most markets, McDonald's
offers salads and vegetarian items, wraps and other localized fare. This local deviation from the
standard menu is a characteristic for which the chain is particularly known, and one which is
employed either to abide by regional food taboos (such as the religious prohibition of beef
consumption in ndia) or to make available foods with which the regional market is more familiar
(such as the sale of McRice in ndonesia).
Advertising
McDonald's has for decades maintained an extensive advertising campaign. n addition to the
usual media (television, radio, and newspaper), the company makes significant use of billboards
and signage, sponsors sporting events from ranging from Little League to the Olympic Games,
and makes coolers of orange drink with their logo available for local events of all kinds.
Nonetheless, television has always played a central role in the company's advertising strategy.
To date, McDonald's has used 23 different slogans in United States advertising, as well as a
few other slogans for select countries and regions. At times, it has run into trouble with its
campaigns.
GIobaI Operations

McDonald's has become emblematic of globalization, sometimes referred as the
"McDonaldization" of society. %0 Economist magazine uses the "Big Mac ndex": the
comparison of a Big Mac's cost in various world currencies can be used to informally judge
these currencies' purchasing power parity.
The EFTA countries are leading the Big Mac ndex with the top 3 most expensive Big Mac's.
celand has the most expensive Big Mac, followed by Norway and Switzerland.
The brand is known informally as "Mickey D's" (in the US and Canada), "Macky D's" (in the UK
and reland), MacDon's (in Canada), "Mkkri" (in Finland), "McDo" (in France, Quebec, the
Philippines and the Kansai region of Japan), "Maccer's" (in reland), "Macarrannis" (in Mexico),
"Maccas" (in New Zealand and Australia), "McD's" (in New Zealand), "Donken" (in Sweden), "de
Mac" (in the Netherlands), Mkkes (in Germany), "Mac" (in Brazil and the Kanto region of
Japan) or "Mek" (in Serbia).
Some observers have suggested that the company should be given credit for increasing the
standard of service in markets that it enters. A group of anthropologists in a study entitled
old0n Arc0s East (Stanford University Press, 1998, edited by James L. Watson) looked at the
impact McDonald's had on East Asia, & Hong Kong in particular. When it opened in Hong Kong
in 1975, McDonald's was the first restaurant to consistently offer clean restrooms, driving
customers to demand the same of other restaurants and institutions. n East Asia in particular,
McDonald's have become a symbol for the desire to embrace Western cultural norms.
McDonald's have recently taken to partnering up with Sinopec, China's second largest oil
company, in the People's Republic of China, as it begins to take advantage of China's growing
use of personal vehicles by opening numerous drive-thru restaurants. The only countries in
Europe not to have McDonald's stores are Albania, Armenia, Bosnia and Herzegovina and the
Vatican City.













GIobaI Location
96 ountries
O Argentina
O Aruba
O Australia
O Austria
O Azerbaijan
O Bahamas
O Bahrain
O Bangladesh
O Barbados
O Belarus
O Belgium
O Botswana
O Brazil
O Bulgaria
O Canada
O Chile
O People's
Republic of China
4 Hong Kong
4 Macau
O Colombia
O Costa Rica
O Croatia
O Cyprus
O Czech Republic
O Denmark
O Dominica
O Dominican
Republic
O Ecuador
O Egypt
O El Salvador
O Estonia
O Fiji
O Finland
O France
O Georgia
O Germany
O Greece
O Grenada
O Guatemala
O Guyana
O Honduras
O Hungary
O celand
O taly
O ndia
O ndonesia
O reland
O srael
O Japan
O Jordan
O Kuwait
O Latvia
O Lebanon
O Lithuania
O Luxembourg
O Macedonia
O Malaysia
O Malta
O Mauritius
O Mexico
O Moldova
O Morocco
O Netherlands
O New Zealand
O Nicaragua
O Norway
O Oman
O Pakistan
O Panama
O Peru
O Paraguay
O Philippines
O Poland
O Portugal
O Qatar
O Romania
O Russia
O Samoa
O Saint Lucia
O Saudi Arabia
O Serbia
O Singapore
O Slovakia
O Slovenia
O South Africa
O South Korea
O Spain
O Sri Lanka
O Sweden
O Switzerland
O Syria
O Taiwan
O Thailand
O Turkey
O Ukraine
O UAE
O UK
4 Cayman
slands
O United States
4 American
Samoa
4 Guam
4 Puerto Rico
4 United States
Virgin slands
O Uruguay
O Venezuela
O Yemen
O Zimbabwe



McDonaId's INDIA


McDonald's is not just a burger company serving people; we are a people company serving
burgers. We recognize that our real strength and the foundation of our business is our people.
Vision
Our vision is to be our customer's favorite place and way to eat. The culture and heritage of our
business - our brand, our behavior and our values are the foundation for achieving our vision.
Together, they define who we are and how we act at McDonald's.
Our vision to be ndia's "best" quick service restaurant experience is supported by a set of
principles and core values [McDonald's Way]
The world-class training that we impart allows our people to provide our customers the ultimate
McDonald's experience. The average McDonald's restaurant employs as many as 40 people -
from crew to the restaurant manager. As of today, we employ close to 2,500 people in ndia.
A job at McDonald's opens the door to limitless
ompany ProfiIe
McDonald's nternational through its wholly owned subsidiary McDonald's ndia entered into two
JVs, one with Connaught Plaza Restaurants Pvt. Ltd. in the Northern & Eastern region and
another with Hard Castle Restaurants Pvt. Ltd. in the Western & Southern region.
%raiI Iazer
As a leader in QSR segment (Quick Service Restaurant) McDonald's has pioneered various
industry benchmark practices over the past decade of serving ndian customers, including new
concepts such as Oil Alliances in ndia by inking with petroleum giants PL and HPL. Two
such alliances with PL outlets are in Mathura (2000) (UP) and Doraha (2002) (Punjab).
Novel menu formats such as an press ModeI with a limited menu and Kiosks with a variety
of dessert offerings. Home Delivery (McDeIivery
%M
-2004): Providing even more convenience to
our customers. n 2006, McDeIivery on bicycle at Chandni Chowk and 2007 All ndia single
delivery number (66 000 666) was
introduced.

McDonaId's India.. uIturaIIy Sensitive
McDonald's worldwide is well known for the high degree of respect for the local customs and
culture. McDonald's has developed a menu especially for ndia with vegetarian selections to suit
ndian tastes and preferences. Keeping in line with this, McDonaId's does not offer any beef
or pork items in India. n the last decade it has introduced some vegetarian and non-
vegetarian products with local flavors that have appealed to the ndian palate. There have been
continuous efforts to enhance variety in the menu by developing more such products.

L to R: Amit Jatia, JV Partner,
McDonald's ndia (West & South),
Jim Skinner, Vice Chairman and
CEO, McDonald's ntl., Late-Jim
antaIupo, Chairman and CEO,
McDonald's ntl., Vikram akshi, JV
Partner, McDonald's ndia (North &
East), Madhurima akshi, Director-
Corporate Communications,
McDonald's ndia (North & East)
McDonald's has also re-engineered its operations repeatedly in its 11 years in ndia to address
the special requirements of a vegetarian menu. Vegetable products are 100% vegetarian, i.e,
They are prepared separately, using dedicated equipment and utensils. Only pure vegetarian oil
is used as a cooking medium. Cheese and sauces are completely vegetarian and egg less.
Separation of vegetarian and non-vegetarian food products is maintained throughout the various
stages of procurement, cooking and serving.
Restaurant ount
McDonald's has 132 restaurants in ndia of which 79 are in North & East ndia and 53 in West &
South ndia.
First Drive thru Restaurant in ndia at NODA (UP) in 1997
About us
McDonaId's in ndia is a locally owned and managed company run by ndians, employing local
staff, procures from local suppliers to serve its customers. McDonaId's India opened its first
family restaurant at Basant Lok in Oct, 1996; today it has 132 Restaurants across ndia. This
vibrant decade has seen McDonald's evolve ndian menus, ndian sensitivities and yet remain
as globally innovative as ever. This journey has seen McDonaId's develop a rich brand identity
amongst its customers and employees as well as partners alike.
At McDonald's ndia we have had a single mantra: providing 100% total customer satisfaction
and the formula for achieving this goal in our restaurant operation is the long-standing
commitment to the
McDonald's Promise.
%he McDonaId's Promise
QSV......%he Foundation that buiIt McDonaId's success

when asked to explain McDonaId's success, founder Ray Kroc used
to say, "We take the hamburger business more seriously than
anyone else."

Kroc was a perfectionist. From the day he opened his first restaurant,
he vowed to give his customers high quality products, served quickly
--and with a smile, in a clean and pleasant environment, and all at a
fair price. QuaIity, Service, IeanIiness and VaIue (QSV)
became the philosophy that drove McDonald's business.

McDonald's QuaIity Management instills the culture of quality
through such principles as being customer driven, managing with
facts, valuing people, and continually improving every aspect of our business

Service that is fast and friendly and has always been a foundation for success McDonald's
IeanIiness for us means having the cleanest and freshest facilities from the kitchen to the rest
rooms and parking lots

VaIue at McDonald's means the total experience...... great food, friendly folks, a clean
environment, quick and accurate service and fun!

McDona|ds A G|oba| henomenon
McDonald's opened its doors in ndia in October 1996. Ever since then, our family restaurants in
Mumbai, Delhi, Pune, Ahmedabad, Vadodara, Ludhiana, Jaipur, Noida Faridabad, Doraha,
Manesar and Gurgaon have proceeded to demonstrate, much to the delight of all our
customers, what the McDonald's experience is all about.
Our first restaurant opened on 15th April 1955 in Des Plaines, llinois, U.S.A. Almost 50 years
down the line, we are the world's largest food service system with more than 30,000 restaurants
in 100 countries, serving more than 46 million customers every day
LocaIIy Owned
McDonald's in ndia is a 50-50 joint venture partnership between McDonald's Corporation [USA]
and two ndian businessmen. Amit Jatia's company Hardcastle Restaurants Pvt. Ltd. owns and
operates McDonald's restaurants in Western ndia. While Connaught Plaza Restaurants Pvt. Ltd
headed by Vikram Bakshi owns and operates the Northern operations.
Amit Jatia and Vikram Bakshi are like-minded visionaries who share McDonald's complete
commitment to Quality, Service, Cleanliness and Value (QSC&V). Having signed their joint-
venture agreements with McDonald's in April 1995, they trained extensively, along with their
ndian management team, in McDonald's restaurants in ndonesia and the U.S.A. before
opening the first McDonald's restaurant in ndia.


Respect for IocaI cuIture
McDonald's ndia has developed a special menu with vegetarian selections to suit ndian tastes
and preferences. McDonald's does not offer any beef or pork items in ndia. Only the freshest
chicken, fish and vegetable products find their way into our ndian restaurants.
n addition, we've re-formulated some of our products using spices favoured by ndians. Among
these are McVeggie burger, McAloo Tikki burger, Veg. Pizza McPuff and Chicken
McGrill burger. We've also created eggless sandwich sauces for our vegetarian customers.
Even our soft serves and McShakes are egg-less, offering a larger variety to our vegetarian
consumers.
InternationaI Standards
McDonald's ndia's local suppliers provide us with the highest quality, freshest ingredients.
Complete adherence to the ndian Government regulations on food, health and hygiene is
ensured, while maintaining our own recognized international standards. Fast, friendly service -
the hallmark of McDonald's restaurants the world over is the mantra we abide by.
Stringent cleaning standards ensure that all tables, chairs, highchairs and trays are sanitised
several times each hour. Such meticulous attention to cleanliness extends beyond the lobby
and kitchen to even the pavement and immediate areas outside the restaurant.
Our PhiIosophy
"We take the burger business more seriously than anyone else." When McDonald's founder,
Ray Kroc made that memorable statement, he was letting the world in on the philosophy and
secret behind McDonald's phenomenal success.
The principles that guide us .
O Quality, Service, Cleanliness & Value - t is an unflinching McDonald's ideology that our
customers must always get quality products, served quickly and with a smile, in a clean
and pleasant environment; and all at a fair price
O We are committed to exceeding our customers' expectations in every restaurant every
time.
O We have a passion and a responsibility for enhancing and protecting the McDonald's
brand.
O We believe in a collaborative management approach, employing a mutually respectful
business philosophy,
O We will seize every opportunity to innovate and lead the industry on behalf of our
customers.

Mc DonaId's India
McDonald's in ndia is a Joint-Venture (JV) partnership run by ndians. McDonald's nternational
through its wholly owned subsidiary McDonald's ndia entered into two JVs, one with Connaught
Plaza Restaurants Pvt. Ltd. managed by Mr. Vikram Bakshi in the Northern & Eastern region
and another with Hard Castle Restaurants Pvt. Ltd. managed by Mr. Amit Jatia in the Western &
Southern Region.
n ndia, over 2.5 lakh customers visit McDonald's
TM
family restaurants spread across ndia
every day.
Franchising
McDonald's India (North & East) does not offer a franchise.

In India, McDonalds is a joint-venture company managed by Indians. The two companies either buy
or take premises on a long-term arrangement.
Space require
In terms of space: Minimum of 2,500 - 3,000 square feet carpet area on the ground floor with a clear
height of 11 feet and a frontage of at least 35 to 40 feet.
In terms of investment:
The joint venture company makes majority of the investments. nvestments on the part of the
owner would be those that involve getting the civil work of the premises complete and the site
approved as a restaurant and other first-time licenses required managing the business
operations.
Returns can be epected
Expected returns are site-specific and hence, would vary from place to place. Nevertheless, we
offer a percentage of the turnover/sales generated from the premises as a compensation for the
property.
riteria for choosing premises
Generally we prefer to be in a location convenient to people. We look for the following
generators to support our business: home, shopping, work, entertainment, education and transit
points such as stations or bus depots. We look to have support from all generators or a
combination of at least 4 of these generators to open a restaurant.


PRODU%S

McVeggie
McAloo Tikki
Paneer Salsa Wrap
Crispy Chinese
Veg McCurry Pan
Pizza McPuff
McVeggie McAIoo %ikki Paneer SaIsa Wrap rispy hinese

Veg Mcurry Pan
[rocoIIi 'n' Mushroom] Pizza McPuff


Chicken Maharaja Mac
McChicken
Filet-O-Fish
Chicken Mexican Wrap
Chicken McGrill
Chicken McCurry Pan
hicken
Maharaja Mac Mchicken FiIet-O-Fish hicken Meican Wrap

hicken McGriII hicken Mcurry Pan
[hicken 'n' %omato]









Fries: Potato Wedges:

VaIue MeaI

Value Meals consist of a burger, fries and a drink and are available in 3 sizes:
Small, Medium and Large.


SmaII VaIue MeaI

Burger
+
Potato Wedges
+
Small Drink*




Medium VaIue MeaI

urger
+
Medium Fries
+
Medium Drink*




Large VaIue MeaI

urger
+
Large Fries
+
Large Drink*


*A Drink includes Coke, Fanta and Sprite.
Happy MeaI
A Happy Meal consists of a burger + small drink + toy. Happy Meals are all about the simple
pleasures of childhood, a time of excitement, joy, and being treated special.
There is a choice of burgers and beverages with every Happy Meal. Each Happy Meal is
themed and has on offer, a set of collectible toys from that particular theme.





FamiIy VaIue MeaI
A value for money combination for the entire family


Pick any 2 of
these
McVeggie"
FiIet-O-Fish"
Mchicken"



+


hoose a
Happy MeaI
McAIoo %ikki"
OR
hicken McGriII"
+
ReguIar oke"
+
%oy



+


Get 2
SmaII Fries


+


Add 2
ReguIar oke"


Restaurant DetaiIs

There are 132 McDonald's family restaurants in ndia with about 5,000 employees.

79restaurants in North & East ndia: with
33in Delhi
22in Uttar Pradesh
1. Noida (5),
2. Ghaziabad (4),
3. Mathura (1) (Highway and Drive Thru),
4. Kanpur (2),
5. Meerut (2),
6. Lucknow (4),
7. Agra (1),
8. Allahabad (1),
9. Varanasi (2)
11 in Haryana
1. Faridabad (3),
2. Manesar (1) (Highway and Drive - Thru),
3. Gurgaon (5),
4. Karnal (1) (Highway and Drive - Thru),
5. Panipat (1)
7 in Punjab
1. Chandigarh (2),
2. Ludhiana (2),
3. Doraha (1) (Highway and Drive - Thru),
4. Jalandhar (1),
5. Patarsi (1) (Highway and Drive - Thru)
6. 3 in Rajasthan
7. Jaipur (3)
1 in Uttaranchal
1. Dehradun (1)
1 in West Bengal
1. Kolkata (1)
1 in Himachal Pradesh-
1. Jabli (1).
53 restaurants in West & South ndia:
32 in Maharashtra
1. Mumbai (23),
2. Pune (8),
3. Nasik (1)
7 in Gujarat
1. Ahmadabad (4),
2. Vadodara (2),
3. Surat (1)
7 in Karnataka
1. Bangalore (7)
4 in Andhra Pradesh
1. Hyderabad (4)
3 in Madhya Pradesh
1. ndore (3)
Mumbai
Pune
(For McDelivery! caII 9522 - 2851 6666)
oIaba Deccan
(McDelivery! )
1st Floor, Metro House
Shahid Bhagat Singh Road
Colaba Causeway, Mumbai 400 001
%eI: 022-32550984/32569046
%imings: Weekdays 1100 hours 2300 hours
Weekends 1100 hours 2400 hours
Kiosks - 1100 hours 2300 hours [all days]
(McDelivery! )
Suyog Plaza, Plot No. 1278,
Jangli Maharaj Road, Shivaji Nagar,
Pune - 411 004.
1e| 02066024793
1|m|ngs 1100 hours 2300 hours
Fort KaIyani Nagar
(McDelivery! )
134 - 136, Mahendra Chambers
D.N.Road
Fort, Mumbai 400 001
%eI: 022-32568956/ 32552296
%imings: 0900 hours 2400 hours
(McDelivery! )
Marigold Complex,
Gr Floor,Survey No 15,
Wadgaon Sheri,
Kalyani Nagar
Pune
%eI: 020-27030027/32926003
%imings: 1100 hours 2300 hours
Haji AIi amp
(McDelivery! )
Crossroads Mall, 28,
Pt M.M. Malviya Road, Tardeo Main
Road,Haji Ali, Mumbai 400 034
%eI: 022-32569044
%imings: 1000 hours 2400 hours
(McDelivery! )
NOX Multiplex, Plot No. D
Near Council Hall
Bund Garden Road, Pune 411001
%eI: 020-32926040
%imings: 1100 hours 2300 hours
Mumbai entraI Kothrud
(McDelivery! )
RCTC food Plaza
Main Hall, Mumbai Central Station
Mumbai 400008
%eI: 022-32569050
%imings: 0800 hours 2300 hours
Survey No. 127, Gopal House
Near Kimaya Veg Restaurant
Karve Road, Kothrud
Pune 411029
%eI: 020-32506415
%imings: 1100 hours 2300 hours
Lower PareI= Ahmedabad
(McDelivery! )
Block No. 5, The Pheonix Mills Ltd.
Ashram Road
462, Senapati Bapat Marg
Lower Parel, Mumbai 400013 %eI: 022-
39570808
%imings: 1100 hours 2400 hours
(McDelivery! )
Block No. 5, The Pheonix Mills Ltd.
462, Senapati Bapat Marg
Lower Parel, Mumbai 400013 %eI: 022-
39570808
%imings: 1100 hours 2400 hours
City Gold Multiplex, Gr.floor
Ashram Road
Ahmedabad 380009
1e| 0792638 0983 / 32931010
1|m|ngs 1100 hours 2300 hours
andra
(McDelivery! )
532, Kadamba Kudpi House,
V.P.Road (Linking Road)
Khar (West) Mumbai 400 052
%eI: 022-32568954/32552301
%imings: 1000 hours 2400 hours
ankar|a koad
City Pluse Multiplex,
Akash Ganga Enclave,
Rajapur Hirapur, Kankaria Rd
Ahmedabad 380006
%eI: 079-32928548
%imings: 1100 hours 2300 hours
ViIe ParIe
(McDelivery! )
Ground Floor,
Liberty Lodge, D.J.Marg
Vile Parle (West), Mumbai 56
%eI: 022-32550983
%imings: Weekdays 1100 hours 2300 hours
Weekends 1100 hours 2400 hours
S. G. Highway
Rudra Point, SKON Temple
Cross Road, S. G. Highway
Ahmedabad-380054
%eI: 079-32917724
%imings: 1100 hours 2300 hours
Andheri HimaIaya MaII
18, Unity Mansion, Gazdar Road,
Opp Andheri Station, Andheri (w),
Mumbai 400 058.
%eI: 022-32568951
%imings: 0800 hours 2400 hours
Himalaya Mall, Next to ndraprasth
tower,drive-in road
Ahmedabad-380015
%eI: 079-32984844
%imings: 1100 hours 2300 hours
KaIamboIi angaIore
Plot No. 13, Ground Floor,
Sector 1E, Kalamboli
Navi Mumbai 410218
%eI: 022-32569047
%imings: Weekdays 0900 hours 2200 hours
Weekends 0800 hours 2200 hours
%he Forum
The Forum, Shop #1,
# 21 Hosur Rd, Koramangala
Banglore- 5600029
%eI: 080-22067733/7661
%imings: 1100 hours 2300 hours
LokhandwaIa Sigma MaII
( McDelivery! )
28 B, Sunrise Apartments, Swami
Samarth Nagar, Lokhandwala
Complex, Andheri (W), Mumbai 53
%eI: 022-32552349
%imings: 1100 hours 2300 hours
Sigma Mall
Cunningham Road
Bangalore 560062
%eI: 080-32918641
%imings: 1100 hours 2300 hours
Goregaon
(McDelivery! )
The Hub,Nirlon Compound,
Upper Ground Floor,
Western Express Highway,
Goregaon East, Mumbai 400 069
%eI: 022-32568955
%imings: 1100 hours 2300 hours
Indore
orivaIi Agora Sapna Sangeeta
Sapna Sangeeta Multiplex Building
Ground floor, Sapna Sangeeta Road,
Shenha Nagar
ndore
%eI: 0731-3207044
%imings: 1100 hours 2300 hours
(McDelivery! )
Agora Business Plaza,
Near Sumar Nagar,
S.V. Road. Borivili
Mumbai- 400092
%eI: 022-32569063
%imings: 1100 hours 2400 hours
MuIund %reasure IsIand
(McDelivery! )
S1 / Building # 3, Nirmal Lifestyle Mall
LBS Marg, Mulund West,
Mumbai - 400 080
%eI: 022-32569056
%imings: 1100 hours 2400 hours
11, Tukoganj
M.G Rd
ndore- 452001
%eI: 0731-3243412
%imings: 1100 hours 2300 hours
%hane aroda
Gr. Flr, Plot # 23, Wadhavicar Wadi,
Bhav Baug, Gokhale Road,
Naupada, Thane (West), 400 602
%eI: 022-32569052
%imings: 1000 hours 2300 hours
Ino MuItipIe
nox Multiplex, Grnd Flr. Plot No. 326,
Race Course Circle,
West Baroda 390007
%eI: 0265-3256200 hembur
(McDelivery! )
001/101, the Destination,
Next to Shoppers Stop,
M. G. Road, Chembur,
Mumbai 400 089
%eI: 022-32569057
%imings: 1100 hours 2300 hours
%NW usiness entre
Old Padra Rd,Manisha Chowkdi,
Near Gail ndia Office,
Baroda 390015
1e| 02633204733
Vashi Surat
Raj mpire MuItipIe
Besides Radio Station,
Bhatar Rd,
Surat 395002
%eI: 0261-3207790

Nasik
College Road
Devi Zone, Opp Big Bazaar,
College Rd,
Nasik - 4220055
%eI: 0253-3255976
Hyderabad
Prasads Ima,Off N%R Garden
Necklace Road,
Hyderabad- 500 063
%eI: 040-32002620
(McDelivery! )
Mansarovar C.H.S.L., Plot No. 14,
Sector 17, Vashi.
Vashi, Navi Mumbai 400 705
%eI: 022-32568952
%imings: 1100 hours 2300 hours
entre One
Centre One,Sector 30A,
T11/12,3 RD Floor,Vashi
Navi Mumbai-400 705
%eI: 022-32569062
%imings: Weekdays 1100 hours 2200 hours
Weekends 1100 hours 2300 hours
%hane-Lake city
GA5-GA8-Lake City Mall
Kapurtavdi Junction
Balkum Road
Thane W
%eI: 022-32470816
orporate ontacts
Head Office:
HardcastIe Restaurants Pvt Ltd
Ashiana, 69-C, Bhulabhai Desai Road, Mumbai 400 026
%eI: +22-3001 3001 Fa: +22-3001 3002
ontact for Mumbai Home deIivery [toII free] - 66000666
ontact for Pune Home deIivery [toII free] - 9522 - 66000666

Hierarchy
Structure

Restaurant Manager
First Assistant Manager
Second Assistant Manager
%rainee Manager
Position: Trainee Manager
Position: Assistant Manager - Real Estate
Position: Assistant Manager Marketing
Position: Assistant Manager - Projects
%rainee rew
Position: Trainee Crew Member
Position: Trainee Delivery Crew Member
Restaurant maiIs
Mumbai Vashi
Colaba mp17@mcdonaldsindia.com va03@mcdonaldsindia.com
Lokhandwala lo02@mcdonaldsindia.com Vashi Center One co21@mcdonaldsindia.com
Goregaon hu25@mcdonaldsindia.com KaIamboIi
Chembur de23@mcdonaldsindia.com ka12@mcdonaldsindia.com
Fort fo06@mcdonaldsindia.com Pune
Haji Ali cr08@mcdonaldsindia.com Deccan pu11@mcdonaldsindia.com
Mumbai Central mu16@mcdonaldsindia.com Camp in14@mcdonaldsindia.com
Lower Parel ph15@mcdonaldsindia.com Kalyani Nagar mg27@mcdonaldsindia.com
Linking Road ba01@mcdonaldsindia.com Ahmedabad
Vile Parle vi05@mcdonaldsindia.com Ashram Road ah13@mcdonaldsindia.com
Andheri an07@mcdonaldsindia.com S. G. Highway rp20@mcdonaldsindia.com
Lokhandwala lo02@mcdonaldsindia.com Mani Nagar cp26@mcdonaldsindia.com
Borivili ap22@mcdonaldsindia.com Vadodara
Mulund nl19@mcdonaldsindia.com R. C. Dutt Road inv18@mcdonaldsindia.com
%hane
th10@mcdonaldsindia.com
Home DeIivery
McDelivery

11:00 am to 11:00 pm
McDonald's ndia is one of the few countries that provides a home delivery service. n Western
ndia, this service is currently available at select localities. However, we do plan to extend this
service to all restaurants.
All you have to do is dial our telephone number - 6600 0666 (Pune residents please prefix 9522)
and place your order. There is no restriction on the minimum order for home delivery; however
there is a fee of Rs 15 per order as delivery charges, irrespective of the size of the order. The
restaurants will deliver to neighborhoods which are up to 10 minutes away by road. The reason
for this limit being that we need to ensure that we do not compromise on the quality of our food.
The mapping of the delivery area is such that even during peak hours our customers receive
food that is hot and fresh.
Recognition [Rewards]
n addition to McDonald's competitive wage and promotion programs, hard work, dedication,
motivation and results are recognized and rewarded at McDonald's. Appreciation comes in
many forms - from a simple thank you for a job well done, to restaurant-wide recognition through
programs such as the 'Face of the Month' and 'Face of the Quarter'. McDonald's also offers
great incentive programs with access to gift certificates and merchandise.