Maruti Suzuki India Limited (NSE: MARUTI,BSE: 532500) a partial subsidiary of Suzuki Motor Corporation of Japan, is India's largest

passenger car company, accounting for over 45% of the domestic car market. The company offers a complete range of cars from entry level Maruti 800 and Alto, to hatchback Ritz, A-Star, Swift, Wagon-R, Estillo and sedans DZire, SX4, in the 'C' segment Maruti Eeco and Sports Utility vehicle Grand Vitara.[4] It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India, and on 17 September 2007, Maruti Udyog Limited was renamed as Maruti Suzuki India Limited. The company's headquarters are located in New Delhi.[1]

Profile
Maruti Suzuki is India and Nepal's number one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The BJP-led government held an initial public offeringof 25% of the company in June 2003. As of 10 May 2007, the government of India sold its complete share to Indian financial institutions and no longer has any stake in Maruti Udyog.[citation needed] Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei car which at the time was the only modern car available in India, its only competitors- the Hindustan Ambassador and Premier Padmini were both around

25 years out of date at that point. Through 2004, Maruti Suzuki has produced over 5 Million vehicles. Maruti Suzukis are sold in India and various several other countries, depending upon export orders. Models similar to Maruti Suzukis (but not manufactured by Maruti Udyog) are sold by Suzuki Motor Corporation and manufactured in Pakistan and other South Asiancountries.[citation needed] The company exports more than 50,000 cars annually and has an extremely large domestic market in India selling over 730,000 cars annually. Maruti 800, till 2004, was the India's largest selling compact car ever since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Currently, Maruti Suzuki Alto tops the sales charts.[citation needed] Due to the large number of Maruti 800s sold in the Indian market, the term "Maruti" is commonly used to refer to this compact car model. Its manufacturing facilities are located at two facilitiesGurgaon and Manesar south of Delhi. Maruti Suzukis Gurgaon facility has an installed capacity of 350,000 units per annum. The Manesar facilities, launched in February 2007 comprise a vehicle assembly plant with a capacity of 100,000 units per year and a Diesel Engine plant with an annual capacity of 100,000 engines and transmissions. Manesar and Gurgaon facilities have a combined capability to produce over 700,000 units annually. More than half the cars sold in India are Maruti Suzuki cars. The company is a subsidiary of Suzuki Motor Corporation, Japan, which owns 54.2 per cent of Maruti Suzuki. The rest is owned by public and financial institutions. It is listed on theBombay Stock Exchange and National Stock Exchange in India.[citation needed] During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over six million Maruti Suzuki cars are on Indian roads since the first car was rolled out on 14 December 1983. Maruti Suzuki offers 14 models, Maruti 800, Alto, WagonR, Estilo, A-star, Ritz, Swift, Swift DZire, SX4, Omni, Eeco, Gypsy, Grand Vitara, Kizashi. Swift, Swift DZire, Astar and SX4 are manufactured in Manesar, Grand Vitara and Kizashi are imported

from Japan as completely built units(CBU), remaining all models are manufactured in Maruti Suzuki's Gurgaon Plant.[citation needed] Suzuki Motor Corporation, the parent company, is a global leader in mini and compact cars for three decades. Suzukis technical superiority lies in its ability to pack power and performance into a compact, lightweight engine that is clean and fuel efficient. Nearly 75,000 people are employed directly by Maruti Suzuki and its partners. It has been rated first in customer satisfaction among all car makers in India from 1999 to 2009 by J D Power Asia Pacific.

Partner for the joint venture

Sanjay Gandhi owned the Maruti Technical Services Limited, which ran into trouble and was liquidated. After the death of Sanjay Gandhi, the Indira Gandhi government assigned a delegation of Indian technocrats to hunt for a collaborator for the project. Initial rounds of discussion were held with the giants of the automobile industry in Japan including Toyota, Nissan and Honda. Suzuki Motor Corporation was at that time a small player in the four wheeler automobile sector and had major share in the two wheeler segment. Suzuki's bid was considered negligible.[citation needed] While the major companies were personally represented in the initial rounds of discussion, Osamu Suzuki, Chairman and CEO of the company ensured that he was present in all the rounds of discussion. Osamu in an article writes that it subtly massaged their (Indian delegation's) egos and also convinced them about the sincerity of Suzuki's bid. Suzuki in return received a lot of help from the government in such matters as import clearances for manufacturing equipment (against the wishes of the Indian machine tool industry then and its own socialistic ideology), land purchase at government prices for setting up the factory Gurgaon and reduced or removal of excise tariffs. This ensured that Suzuki

conscientiously nursed Maruti Suzuki through its infancy to become one of its flagship ventures.[6]

Maruti Suzuki Swift

In India, Suzuki has launched Swift as a joint venture with Maruti and the car is known as Maruti Suzuki Swift. In the Indian auto market Swift is available with seven variants four with petrol and three with diesel engine option. The petrol version of Maruti Swift is powered by 1.2-litre K-series engine (with a 1.3-litre petrol engine available utill 2008). Maruti Swift is endowed with five-speed manual transmission. However, the diesel version of Maruti Swift is packed with 1.3-litre, DDiS engine with a displacement of 1,248 cc. The 1.3-litre diesel engine is fitted with a turbocharger and intercooler combination and is endowed with a five-step multi injection common rail system.

1,197cc 16V DOHC petrol engine, rated at 63 kW (85 bhp) and 113 newton 1,248cc 16V DOHC diesel engine, rated at 56 kW (75 bhp) and 190 newton

metres (83 lbft).

metres (140 lbft).

Model Maruti Swift LXI Maruti Swift

Description

This is the base model of petrol version of car with BS IV emission and features like ac, power steering, etc.

This is the upgraded version of petrol version LXI with extra features like fog lamps, black colored A & B pillars, silver paint door garnish, 12

VXI

V accessory socket in centre console, power windows, tachometer, central locking, integrated car stereo (in Dzire). This is the top end variant of petrol version with extra features like ABS,dual srs airbags, seat belts with pretensioner, automatic climate control. *Before 2011, we had VXI with ABS feature, which has been terminated. This is the base model of diesel version with BS III emission and features like power steering, air conditioner, seat belts, child lock, side impact beams. This is upgraded version of diesel engine with extra features like fog lamps, colored door handles, front fog lamps, black colored A- and Bpillars, key not removed warning buzzer, power windows. This is the top end variant of diesel version with extra features like ABS,dual srs airbags, seat belts with pretensioner, automatic climate control.

Maruti Swift ZXI

Maruti Swift LDI Maruti Swift VDI Maruti Swift ZDI

Price
Maruti Swift LXi Maruti Swift VXi Maruti Swift ZXi Maruti Swift LDi Maruti Swift VDi Maruti Swift ZDi Rs. 4,22,341* Rs. 4,75,983* Rs. 5,53,226* Rs. 5,17,162* Rs. 5,70,000* Rs. 6,40,000*

The main factors which are attracting the consumers are: Style Comfort Luxury Sporty Price Not only for youngsters Mileage Pick up