Scribd Logo
Upload

Welcome to Scribd!

  • 51 views

    Dabur FMCG SWOT Analysis

    Uploaded by

    araj136
    Dabur is the fourth largest FMCG company in India with over 100 years of legacy and strategic business units in healthcare, personal care, and food products. It has a turnover of Rs. 18,899 crore with powerful brands like Dabur Amla, Dabur Chyawanprash, Real, Vatika, and Pamola. The SWOT analysis found Dabur's strengths are its century-old established brands, leadership in herbal digestives with 90% market share, and innovativeness in promotions. Weaknesses include uneven profitability across product lines. Opportunities exist to extend the Vatika brand to new categories like hair care, launch new

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Dabur FMCG SWOT Analysis

    Uploaded by

    araj136
    51 views2 pages
    Dabur is the fourth largest FMCG company in India with over 100 years of legacy and strategic business units in healthcare, personal care, and food products. It has a turnover of Rs. 18,899 crore with powerful brands like Dabur Amla, Dabur Chyawanprash, Real, Vatika, and Pamola. The SWOT analysis found Dabur's strengths are its century-old established brands, leadership in herbal digestives with 90% market share, and innovativeness in promotions. Weaknesses include uneven profitability across product lines. Opportunities exist to extend the Vatika brand to new categories like hair care, launch new

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Dabur is the fourth largest FMCG company in India with over 100 years of legacy and strategic business units in healthcare, personal care, and food products. It has a turnover of Rs. 18,899 crore with powerful brands like Dabur Amla, Dabur Chyawanprash, Real, Vatika, and Pamola. The SWOT analysis found Dabur's strengths are its century-old established brands, leadership in herbal digestives with 90% market share, and innovativeness in promotions. Weaknesses include uneven profitability across product lines. Opportunities exist to extend the Vatika brand to new categories like hair care, launch new

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    51 views2 pages

    Dabur FMCG SWOT Analysis

    Uploaded by

    araj136
    Dabur is the fourth largest FMCG company in India with over 100 years of legacy and strategic business units in healthcare, personal care, and food products. It has a turnover of Rs. 18,899 crore with powerful brands like Dabur Amla, Dabur Chyawanprash, Real, Vatika, and Pamola. The SWOT analysis found Dabur's strengths are its century-old established brands, leadership in herbal digestives with 90% market share, and innovativeness in promotions. Weaknesses include uneven profitability across product lines. Opportunities exist to extend the Vatika brand to new categories like hair care, launch new

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    Dabur SWC1 ana|ys|s

    Dabur resent Scenar|o


    uabur lndla ls Lhe 4
    Lh
    LargesL lMCC Company ln lndla
    Legacy of over 100 years
    LraLeglc 8uslness unlLs ln PealLh care ersonal care and lood producLs
    uabur has a Lurnover of 8s189937 crore wlLh powerful brands llke uabur Amla uabur
    Chyawanprash 8eal vaLlka and Pa[mola
    8oLLom Llne urlven Company
    roducL markeLed ln over 30 counLrles
    Leader ln Perbal ulgesLlves wlLh 90 markeL share
    roduct Cffer|ngs
    LkSCNAL CAkL SLGMLN1
    Palr Care Cll and hampoo (vA1lkA)
    kln Care (lAl8LnL lACL ACk)
    Cral Care (uA8u8 8Lu CLL Anu 1CC1PA1L)
    CCDS kCDUC1 kANGL
    ulce ( 8LAL/ 8LAL AC1lv)
    uabur Poney
    Pommade (ackaged oups)
    AUkVLDIC nLAL1n kCDUC1S
    ulgesLlve egmenL (PAMCLA)
    uabur Chyawanprash
    udln Para
    AUkVLDIC DkUGS
    nAkMACLU1ICALS

    SWC1 Ana|ys|s
    S1kLNG1nS
    CenLury Cld Company
    LsLabllshed 8rand
    Ayurvedlc/ herbal roducL llne
    Leader ln Perbal ulgesLlves where Lhe producL has 90 of Lhe markeL share
    lnnovaLlveness ln romoLlons
    WLAkNLSS
    roflLablllLy ls uneven across producL llne
    CCk1UNI1ILS
    LxLend vaLlka brand Lo new caLegorles llke kln Care and body wash segmenLs
    Launch several C1C brands
    ouLhern lndla MarkeL
    Lxplorlng new geographlcal areas local as well global
    Cral Care egmenL
    Launchlng new roducLs llke Palr olls Perbal and Cel 1ooLhpasLes eLc
    1nkLA1S
    CompeLlLlon ln Lhe lMCC secLor from well esLabllshed names
    CLher flelds of medlclne AllopaLhlc and PomeopaLhlc
    MarkeLs where Perbal producLs are noL recognlsed

    You might also like