The Company

Started in 1949 Established by Mr. Mohan Lal Seth and his five brothers in partnership
Cinemas: 2 cinema halls (Lucknow) Distribution: FMCG Electronics goods Telecom

Pioneers

in

printing in Lucknow Historic products: Pratibha Calenders, Pratibha Diaries

Core business: Printing and Exhibition

Current Business Context

Current proprietor : Mr. Saurabh Jain, Mohan Lal Seths grandson, MBA

graduate from KJ Somaiya, Mumbai

Major clients Cement Industry: JP Cement, PRISM Cement Electronics Industry: Sony India, LG Electronics Telecom Industry: Vodafone, Uninor Pratibha Printing Press handles promotions in terms of posters, banners, fliers printing

Changes Over The Years

Started as a pure manufacturing enterprise
Faced problems in terms of competition, family problems

and poor dealer network

Presently focus on the core business of printing A desire to shift from a

Concentrated on the cinemas business earlier but now divided in the family Focus on the distribution business for FMCG and telecom companies such as Dabur, Uninor, Vodafone

purely manufacturing firm

to a service based firm Value addition in terms of idea generation and

improvements
promotions

in

client

Way Forward
Suggest steps for vertical integration in order to expand the scope of the business Suggestions to counter problems in the distribution business and suggest a business model