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Case Study Dyson
Case Study Dyson
Case Study Dyson
CASESTUDY
ON
Dyson: distinctive resources James Dyson himself the Dyson brand and strategy of high-end products in an otherwise staid market an HQ building and related laboratories designed to foster innovation product portfolio and associated patents high R&D budget possibly through being privately owned history company used extensively in PR & advertising ownership of the manufacturing facilities and hence control over the working conditions of the employees versus other companies that contract out their manufacturing and can be accused of supporting poor labour conditions Dyson: distinctive competences inspirational leadership around the value of engineering design engineering skills that transform ideas into viable products competence to make engineering aesthetically attractive seamless value chain despite design and manufacturing being in different locations being one step ahead of competitors attracting early adopter customers and subsequent followers including premium pricing
IT IS NOT NECESSARY TO BE A INNOVATOR IN THE MARKET , THE IMPORTANCE IS OF WHAT STARTEGY IS ADOPTED TO SUSTAIN IN THE MARKET. (Varun Jain)