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  • The Underdog Advantage - A Review

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    Khodeez Ningthoujam
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    This document summarizes the book "The Underdog Advantage" by David Morey and Scott Miller. It provides backgrounds on the authors and describes the book as outlining principles from political and military campaigns that can promote insurgent strategic planning in companies. The contents section lists chapter titles about adopting a political campaign model, doing the achievable, moving the movable, playing offense, communicating inside-out, and focusing on perceptions over reality. In conclusion, reading this book teaches how political strategies can help develop a company's internal and external functions and help it struggle and survive in competitive markets.

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    The Underdog Advantage- A Review

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    This document summarizes the book "The Underdog Advantage" by David Morey and Scott Miller. It provides backgrounds on the authors and describes the book as outlining principles from political and military campaigns that can promote insurgent strategic planning in companies. The contents section lists chapter titles about adopting a political campaign model, doing the achievable, moving the movable, playing offense, communicating inside-out, and focusing on perceptions over reality. In conclusion, reading this book teaches how political strategies can help develop a company's internal and external functions and help it struggle and survive in competitive markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    273 views12 pages

    The Underdog Advantage - A Review

    Uploaded by

    Khodeez Ningthoujam
    This document summarizes the book "The Underdog Advantage" by David Morey and Scott Miller. It provides backgrounds on the authors and describes the book as outlining principles from political and military campaigns that can promote insurgent strategic planning in companies. The contents section lists chapter titles about adopting a political campaign model, doing the achievable, moving the movable, playing offense, communicating inside-out, and focusing on perceptions over reality. In conclusion, reading this book teaches how political strategies can help develop a company's internal and external functions and help it struggle and survive in competitive markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 12

    Welcome

    THE UNDERDOG ADVANTAGE


    By:- DAVID MOREY & SCOTT MILLER

    PRESENTED BY:AUGUSTIN JOSE PGDM(MARKETING)

    ABOUT THE AUTHORs


    DAVID MOREY: He is the founder, president and CEO of DMG and vice chairman of ZYMAN GROUP. He studied at the WARTON SCHOOL and PRINCETON UNIVERSITY. The global business clients of MOREY are coca-cola, microsoft, nike, visa, Procter and gamble, Reebok SCOTT MILLER: He is the founder of CORE STRATEGY group and chairman of ZYMAN GROUP. He was the president and founder of SAWYER/MILLER group in New York. He won many major awards for creative excellence including several CLIO awards and a silver lion at the CANNES FILM FESTIVAL.

    ABOUT THE BOOK

    This book gives the information about How do you plan to succeed in todays super challenging environment. It gives about a set of principles that have been proven in political and military action. It also gives about how to promote insurgent strategic planning and execution in every aspect of the company operations and communications.

    CONTENTS

    Adopt the political campaign model Do the doable Move the movable Play offense Communicate inside-out Forget reality : perceptions rule

    ADOPT THE POLITICAL CAMPAIGN MODEL

    Focus your organization on delivering the win, the whole win and nothing but the win.

    DO THE DOABLE

    Define the future. Transfer ownership Develop a DO THE DOABLE business plan

    MOVE THE MOVABLE


    Why should you move the movable Transfer ownership Win the early adopters and win it all.

    PLAY OFFENSE

    Define success- define enemy Represent choice and change Celebrate every win

    COMMUNICATE INSIDE-OUT

    You cant win the marketplace until you win in your own company- assume that your employee are sophisticated and cynical - create employee satisfaction - make sure you can define your future

    FORGET REALITY : PERCEPTIONS RULE


    see the future-not just the past Give them what they want -control -customization -convenience -choice -change

    CONCLUSION

    By reading this book I came to know that how to do political strategies in your business because it helps a lot in developing the internal and external function of the company. And also how to struggle and survive in the competitive market.

    THANKING YOU

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