The lottery Logo Simple: a single recognisable image Memorable: Fingers crossed = luck memorable Timeless: Has been

n used for entire lottery lifespan Versatile: Could be used a variety of media Appropriate: Symbolises luck

London 2012 Logo Simple: No, over complex two coloured, type fonts, looks confusing Memorable: Yes, Memorable but a negative memory perhaps Timeless: A limited lifespan, will date badly, symbolises movement Versatile: restricted to London 2012 Appropriate: Could represent different countries

Starbucks Logo Simple: Yes, a circle within another circle is fairly simple Memorable: Its instantly recognisable Timeless: Its fairly neutral with the colours black green and white. Versatile: It can be used in many different media and situations Appropriate: sort of astronomy theme

Puma Logo Simple: block colour with block words all in one colour Memorable: Simple and stand original Timeless: has been round for a while Versatile: Can be used in many different situations Appropriate: Represents the company well