Question Bank 2007-08

Market Research [Code 302]

MEB-III
Faculty : Dr. Vigna Oza

Q.1 Explain research design and how many types you have to include at
the time of your market research?

Q.2 If you have choose your research design type then how would you
narrate the importance of your design in market research/

Q.3 How can you select the experimental design?

Q.4 Which are the errors you have to face or aware at the time of
experimentation?

Q.5 Explain quasi-experimentation with the help of table.

Q.6 Explain sampling and types of sampling.

Q.7 Explain the criteria of selecting a sampling procedure.

Q.8 Explain probability and non-probability sampling types.

Q.9 How can you determine the sample size at the time of your market
research?

Q.10 How would you do your data interpretation and report writing?

Q.11 Explain types of reports.

Q.12 Mention in details; which are the steps to be taken at the steps at the
time of preparing our report?

Q.13 Explain the guiding principles of report writing.

Q.14 Explain: International Trend in Market Research.

Q.15 how would you do the linkage of marketing research with marketing
functions and agencies?

Q.16 Prepare questionnaire at the different research work. For, consumer

behavior, IT products, current market affairs related and so on.

Q.17 Explain conclusive and descriptive research.

Q.18 Explain extension of true experimental designs:

- Completely randomized design
- Randomized design
- Latin square design
- Factorial design

Q.19 Explain sources of experimental errors.

Q.20 Explain types of scale.

Q.21 Explain Likert type scales

Q.22 Explain Summated scales.

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