Professional Documents
Culture Documents
Premium vs. Marketplace
Premium vs. Marketplace
Premium Marketplace
1 2 3 4
45
46.0 43.1
Seconds
40
35
30
25
20
le Go og
Ya ho
bo
im
NY T
Yo u
Tu be
ok
es
SN
Fa ce
Source: Nielsen
1 2 3 4
PREMIUM Brand
MARKETPLACE Action
Pr im ar
yU
se
Nu Ad mb Ty er o pe f s De Ta mo rg gr et ap in hi g c
BENEFITS
Campaign
Sustained
Target
Reach Block
Broad Reach
1-3 Days
6 Weeks
Always-on strategy
Duration