1. How to tap to the new market? a. What to research? i. Geographical area (living area) ii.

Local good school b. Which market to tap? i. Family with A+ Segment class, who care with education c. What are marketing initiatives?. i. Flyering in corporate with local media agent ii. Make some banner in strategic area d. What are promotional activities? i. School exhibition ii. Competition invite good local school

2. How to get good students from other schools? a. What to research? i. Plus and minus from their school compare with us ii. Listen what is the parents want b. What are marketing activities? i. Corporate with PSG and make some special prize for PSG, program like student get student ii. Put some banner near the good school

3. What are the main goals of re-branding? a. What are differences with other schools? What awareness you want to highlight? i. Our school is focus on result, not only business things ii. Personal touching from our teachers and staff

iii. Survey to all parents and new prospects about our school b. What data to survey? i. How far that they know about our school? Is our school in the top of mind? c. What are marketing initiatives? i. Make a school event, like a one day special open day, including competition, education expo, bazaar and performance from students. d. How to re-brand to parents? i. Put our school achievement in our wall ii. Highlight events at a glance e. How to evaluate? i. Survey to all parent and students every year or semester 4. Benchmarking other competitors a. What are their marketing activities? i. Check all media/school visit b. How much is Competitor fees? i. Come at their open day, call their admission