()

Balanced Scorecard

545740537-8

545740554-8

545740593-8

545740599-6
545740654-4

 1 2554 Young Executive MBA

Weekday
9

(HRM910715)

(HRM910715)

()

Balanced Scorecard

Y-MBA (WD)

......................................................................................................1
............................................................................................1
(Vision)..............................................................................................................2
(Mission)................................................................................................................3
(Core Value)....................................................................................3
.................................................................................................5
SWOT ANALYSIS................................................................................................................6
Corporate Balanced Scorecard................................................................................................8
(Financial Perspectives).................................................................10
(Customer Perspectives)....................................................................21
(Internal Process Perspectives).................................29
(Learning and Growth Perspectives)
...........................................................................................................................................33
................................................................................................36
..................................................39
Balanced Scorecard ...................................................................41
............................44
..............45
.......................................................................................................................47

1 ..2487
2

23

25 (.. 2495-.. 2520)

.. 2515

)







7

Basel II IAS/IFRS

(Vision)

 (Mission)

(Core Value)

-
-

-

3

nn

i
r

n

r
i

i
o

n
5

SWOT ANALYSIS
Helpful

Harmful

To achieving the objective

To achieving the objective

(attributes of the organization)Internal origin

(S)

(W)

Internet Banking
Mobile Banking

(attributes of the environment)External origin

(O)

(T)

..53

Corporate Balanced Scorecard

- -

1 /

- -

 (Financial Perspectives)

10

- /

11

2554

12

:
' 2554'

2553 1

1 1

GDP 2554 3-5 %

2554 6-8 % ( 8 %)

10%

SME ( 28% )

6-8 %

60% )
-

6-8 %

( 12% )

10-12%

13


2554 10%

6.5%

, cross-selling

, Project Financing

2554 3

NIM

()
2554 5%

50% 2554 50%

2-3 ,

(
)

(NPL)

14

 2554 NPL 4%
..54 NPL 3%

6 2554 2

10

25 13
14 .. 54

4
+3
(,,)
2554 17 18 %
/ :
1.
-

15

16

Supply Chain

17

18 1,000

7,500

Digital Generation

2.

2554

11 .. 54

18


50 55 1

100%
1
98.5%

3.

19

4.

5.

18

-
..53

(ASEAN Economic Community AEC)

4

20

(Customer Perspectives)
n

Market Share

n
o
Customer Acquisition

o
Customer Profitability

Customer

Satisfaction

n
Customer Retention

- -
-

-
-

21

- -

-
-

- - , -

- - -

- Multimedia

Customer Value
Value



15
2 1 13

1,000

22


1,500
:




:
-

-
:
1.
International Supply Chain Financing


2. 5
3.50%

200,000
200,000

23

:
(Customer Retention)





:
:

-





-

1.


24

2.

o
o
o
o

1. SMEs

2.

1,000
7,600 (Micro branch)

1.

2.

25

3.

4.

1.


2.
18

:




1.
2.

3.
4.

5.
6.

26

 :
:

1. 2

2.
Student Internship Program (SIP)

1.
(S.E.A.Write
Award)

2.

4



1.

9

27


83

1.

2553
32

-

2
2530-2539

101

:




:

28


-
Social
Network Social Media Facebook Twitter

(Internal Process Perspectives)

- -

1 / -

29

(Core value)


:
:

-
1 /
:

30

-
-

Bualuang iSupply

-
-

31

:
:

32

 (Learning and Growth

Perspectives)

- -

- -

:
-

33

-

-

-
-

- -
:
-

-
-

34

35


5
1)

2)

KPI

36

(Student Internship Program - SIP)

NTU

(National Technological University)

37

5)

38

39

1.

HR

2.

-



HR

HR

3.
-

1.


-

2.
-

HR

40

Balanced Scorecard

41

- - -

(Customer

complaint)
- - -

42

- -

43

1.

2558








2.

44




3.

SME
SME

45

First Choice
Car For Cash

46

.(2541). .:

47

. .(2544). Balanced
Scorecard Key

Performance Indicators. 10 :
, 2547. 138

..
.(2553).. 12 :

" 2553" PDF File [online] Available:

http://www.bangkokbank.com

" ."Available: www.bualuang.co.th

" SCB" [online] Available: http://www.scb.co.th/th/about-scb

" " Available: http://www.kasikornbank.com/TH

"annual_report53 PDF File [online] Available: http://www.ktb.co.th/th

" " [online] Available: http://www.krungsri.com/th

" TMB" [online] Available: http://www.tmbbank.com

48

49