TARGET MARKET OF IRIDIUM

Presented By
Jitendra Singh Kunal Bhasney Praveen Kr Sahu Vimal Kr Singh

Introduction
Iridium users can placed calls from any

location like oceans, airways and mountain regions Iridium phones had access to more bandwidth that could enable stable voice and faster data transmission. Iridium uses gateways to manage communication between satellite network and telecommunication system. Iridium maintains mainly 12 gateways and out of 12 gateways they have 7 gateways only in Asia.

Target Market
Iridium initially targeted the international business

traveler
Persons who are working on critical mission Persons who are willing to carry heavy handset Persons who can pay premium prices

 Persons who wanted to be connected all the

time , not so concerned about the cost factor Can be used for Maritime Defence Mining Petroleum
Scientist Residents of remote areas